Contractor Growth Network #402 Analyzing Data To Learn About Your Customer
Welcome to the Contractor Growth Network Podcast, your go-to platform for expert advice and strategies to succeed in the contracting business. In this episode, we're diving into a crucial aspect of your marketing strategy: analyzing demographics, psychographics, and behavior.
You might know your target demographic, but have you ever considered the intricacies of their daily lives, attitudes, and values? It's time to step into your customer's shoes and understand the factors influencing their interactions with your brand. Market segmentation, a strategy that divides your audience into four key categories—demographic, psychographic, behavioral, and geographic—gives you the tools to do just that.
During this episode, we'll discuss how each category of market segmentation impacts your digital presence and engagement rates. We'll also differentiate between demographics, which define people based on social characteristics like age, employment, and education, and psychographics that delve deeper into individuals' lifestyle habits, moral values, interests, and attitudes.
Armed with your demographic and psychographic data, we'll then explore how you can apply these insights to your marketing strategy. We'll provide guidance on how you can craft engaging and relevant content tailored to your audience's specific needs and preferences.
Finally, we'll provide practical steps on how to identify demographics and psychographics. From speaking to your current clients to offering online surveys, we'll equip you with methods to collect valuable data efficiently and professionally.