Contractor Growth Network

REGISTER FOR THE SOCIAL MEDIA MASTERCLASS HERE: www.contractorgrowthnetwork.com/social-media-event    Welcome to Learn With CGN, the podcast that brings you insights and knowledge from experts in a variety of fields hosted by Sean David. In today's episode, we're talking all about social media for businesses. Our guest is Mike Kyle, Content Manager for Contractor Growth Network, a digital marketing agency that specializes in helping contractors grow their businesses online. Mike is a social media expert, and in this episode, he'll be sharing his tips and advice on how to use social media effectively for your business. We'll cover the platforms you should be on, how often to post, and how to create engaging content that will help you connect with your audience. Whether you're new to social media or you're looking to take your social media game to the next level, this episode is packed with insights and actionable advice that you can start using today. So grab a pen and paper, and get ready to learn how to use social media to grow your business. If you're interested in learning more about Contractor Growth Network visit our website www.contractorgrowthnetwork.com 

REGISTER FOR THE SOCIAL MEDIA MASTERCLASS HERE: www.contractorgrowthnetwork.com/social-media-event   LEARN HOW WE CAN DO VIDEO FOR YOU: www.contractorgrowthnetwork.com/video-marketing   On today's episode of the Contractor Growth Network podcast, Mike is joined by Aaron Horner and Sean David, the video team at CGN! Aaron and Sean have just come back from 3 weeks on the road with clients and today they share what the past 3 weeks have been like for them! We talk about what makes someone's videos great, the best moments of the trips, and how we prepare to film videos with clients! We hope you enjoy this conversation!

REGISTER FOR THE SOCIAL MEDIA MASTERCLASS: www.contractorgrowthnetwork.com/social-media-event    SB Mowing has erupted online, generating over a billion views across social media. In total, Spencer has gained over 16 million followers in under 24 months.  Mike sat down with Spencer to discuss running his lawn care business, the value of creating content, and Spencer's process has evolved over the past two years. Check out SB Mowing Here: youtube.com/@UC1PrvGO58IkNPTqD_0zoVrA Check out our breakdown of Spencer's videos: https://youtu.be/vA9ynNr89A8 www.contractorgrowthnetwork.com

Welcome back to the Contractor Growth Network podcast! Today's episode is Logan's talk at the Mile High Profit Summit where he walks through how to become the go-to contractor in your area no matter what you charge.  The presentation revolves around 3 key points Showcasing your work through high quality photos Demonstrate what it looks like to work with you through video content Become the authority in your space with blog articles If you liked this episode and want to learn more, check out our website! www.contractorgrowthnetwork.com 

This week's podcast we take you to the Pinnacle Experience in Philadelphia, a technology, sales, and leadership conference for contractors, hosted by Pro Remodeler! Logan Shinholser of Contractor Growth Network was asked to speak on a panel about the use of technology in the contracting and construction industry.  We hope you enjoy these insights on AI in the contracting space! Check out the Pinnacle Experience: https://www.proremodelerpinnacle.com/ Check out Contractor Growth Network: https://www.contractorgrowthnetwork.com/  

This past week Logan, Mike, and Ian attended the Pinnacle Experience in Philadelphia, PA. In attendance, were contracting business owners who run $10+ million-dollar businesses. Today's podcast is a recap of the event.  Specifically, we talk about the different mindsets that $10M business owners have, how they view marketing, and our own takeaways from attending.  Come see us at Remodelers Advantage next week in Chicago! www.contractorgrowthnetwork.com  

Logan Shinholser is joined by Tim Brown, owner of Hook Agency, to discuss the impact of AI on marketing agencies and the future of marketing. They touch upon the fear and excitement surrounding AI's role in their industries and how it's changing the landscape. The conversation delves into various AI tools and applications they use or have come across in their work. They discuss Mid Journey on Discord, a bot that generates images based on descriptions, and the potential it offers for content creation. They also mention the changing landscape of AI tools, emphasizing the need for adaptability in the face of rapidly evolving technology. Photoshop's newer beta version is highlighted as an example of AI-enhanced image editing capabilities. The main topics explored in the podcast include AI's impact on content creation, SEO, and generative search. Google's shift towards rewarding high-quality content regardless of its AI involvement is discussed, and they emphasize the importance of human curation to avoid AI-generated content feeling robotic. The conversation further explores the idea of using AI to analyze and extract valuable information from client reviews, aiding in content creation and improving services based on client feedback. Overall, the discussion revolves around the ways AI is transforming the marketing industry, raising the standards for content creation, and how agencies like Hook Agency are adapting to these changes.   www.contractorgrowthnetwork.com  

In this podcast discussion, the focus centers on the relationship between SEO and user experience. While some individuals seek only SEO solutions, it's emphasized that a well-designed and user-friendly website is essential for effective SEO results. The analogy of a salesperson with no successful sales despite numerous calls is used to highlight the importance of a website's structure and content. The conversation delves into indicators suggesting a website's issues might extend beyond SEO. These include the inability to generate leads despite SEO efforts, content not ranking or engaging users, and a website's visual inadequacy compared to competitors. A user-friendly website is described as one with clear language, intuitive navigation, and engaging visuals and videos. It's portrayed as a digital storefront or resume, serving as the foundation for a business's online presence. Content creation is emphasized as a pivotal factor for SEO success. Quality, engagement, and addressing user queries are prioritized over content length. Both SEO and social media platforms assess user engagement to determine content quality and relevance. The overarching advice revolves around creating valuable, engaging content that caters to users' needs while also adhering to SEO best practices.   www.contractorgrowthnetwork.com  

In this episode of the podcast, host Logan Shinholser interviews Tom Droste, co-founder of Estimate Rocket, a software solution for service contractors to efficiently manage their businesses.  The conversation centers around the importance of documentation and Standard Operating Procedures (SOPs) for businesses, even though it might not be the most exciting or glamorous aspect of running a company. Tom discusses his background in accounting and the creation of Estimate Rocket as a tool to help contractors save time and money, allowing them to focus on their customers and essential work. Tom emphasizes the significance of documentation as a business grows and team members increase. He highlights the need for SOPs, especially for processes that don't occur daily but still impact the business. Tom also talks about the practical approach to creating SOPs, suggesting starting with basic core processes, such as sales and workflow processes. He advises business owners to avoid overloading the initial documentation with too much detail but rather focus on creating a simple outline first and then refining it over time. He recommends tools like Google Docs or project management software like Basecamp to create, organize, and access these playbooks. The discussion also touches on the challenges and benefits of having team members contribute to creating SOPs, as it can provide a more diverse and comprehensive perspective. The episode concludes with a reminder to make SOPs relevant, refine them over time, and not to aim for perfection in the first attempt. Tom's insights provide valuable guidance for contractors seeking to streamline their businesses through effective documentation and SOPs. www.contractorgrowthnetwork.com

In this episode, we unveil the shift that skyrocketed our content strategy. We traded generic content for captivating material, resulting in a staggering 107,000 views in just a month. But it's not just us—Premier Ponds saw YouTube subscribers soar from 4,000 to 150,000 by infusing entertainment into their content. Why does an entertainment-based approach matter? It's your brand's gateway, leaving a lasting impact even if viewers don't convert immediately. Discover the sweet spot ratio—our 3-to-1 rule for balancing engaging content with sales-oriented posts, though you can customize it. Hungry for practical content ideas? We've got you covered, from before-and-after project visuals to captivating walkthroughs. Plus, learn the art of maintaining anticipation throughout your content, inspired by halftime surprises. Visit our Instagram for real-world examples and strategies from successful contractors. A Prepare to elevate your content strategy by combining engagement and entertainment. Let's dive in!   Check out our Instagram! www.instagram.com/contractorgrowthnetwork1   www.contractorgrowthnetwork.com