Contractor Growth Network

Let’s cut right to the meat of it. What are the 3 things that every single customer is looking for when looking for a contractor? Sell your product. Sell yourself. Talk about the money. In order to be successful, you need to follow those 3 tips in that exact order. Stay tuned to hear Logan break down exactly how to carry out each one of these steps so that you can break through to your customer. In this episode, we talk about… The mistake that contractors make right off the bat Reasons that you need to sell your product before your self How to properly sell your product Selling yourself so that people know your “why” 3 kinds of buyers that you are going to deal with   Links to resources: Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Are you looking for some extra pizazz to throw on your site or your advertisements in order to create future business? The right offer might be the cherry-on-top that you are looking for. What exactly is an offer? An offer is really just a sale, but you can’t just throw a “10% off” sign up and call it a day. You have to be creative in order to really grab peoples’ attention. There are many different aspects that go into pulling people in and keeping them right where you want them. Wayne and Logan are here to let you in on some of these secrets, so stay tuned to learn how to make a great offer. In this episode, we talk about… Defining an offer What you are actually giving away Keeping out low friction and fine print as much as possible Giving customers a reason to act right now Making an offer for something other than the purchase Creating value after the experience Promoting and incentive program just to get leads on the phone Different offers for contractors to upsell more offers Testing with a small sample to see if an offer is good But wait there’s more...   Links to resources: Zappos Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Bring the old school methods to the new school strategies is how you’re going to make it in today’s market if you have been in the game for a while. What was a massive old school marketing move? Home shows. They were great right? People could come and see your work and map out exactly what it was that they wanted. The problem with those was you couldn’t multiply yourself to be at all of them. Wayne has the top 2 tips on how to use the internet to reach those same old customers in the new era of technology. Stay tuned and welcome to the future! In this episode, we talk about… Killing it on YouTube The power of giving visual examples via video Showcasing your product using nothing more than your phone Identifying your true target audience   Links to resources: YouTube Pinterest Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

By 2020, it is predicted that 80% of internet traffic will be video. The perfect way to capture that audience and show off your happy customers is by doing video testimonials. A lot of customers are more than happy to provide you with a testimonial but even the talkative ones tend to freeze up when in front of a camera. With Wayne’s help, we learn all of the best questions to ask so that you get the perfect video testimonial that will make prospective clients excited about your business. In this episode, we talk about… Why video testimonials are important How to record a video testimonial The perfect questions to ask a client during a video testimonial     Links to resources: Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Having trouble transitioning your marketing strategies into today’s world? If you have been a contractor in the last 20 years, there is no doubt that at some point you used Yellow Pages. Unfortunately, Yellow Pages is no more, but that doesn’t mean that you have to be outdated! Wayne is back today to try to help contractors to bring some of that old school funk into today’s marketing strategies. Stay tuned to use those familiar strategies in the new age. In this episode, we talk about… Sites that are the new Yellow Pages for contractors Making sure that all of your sites are up-to-date Same principles that can still work for 2019 Stocking up on pictures of your past work   Links to resources: GoogleAds Angie’s List HomeAdvisor Facebook Business Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

There may be nothing more important to a company’s success than its marketing strategies. Your marketing strategies can determine what direction your company goes in by supercharging or killing your sales. All that marketing can get expensive, but that’s where this podcast comes in. Today, Wayne is going to share with you 3 tips on how to launch your marketing for $0. Now we need to emphasize that you will have to spend money on marketing eventually, but to get your company off of the ground, these tips can help you do it for free! In this episode, we talk about… Creating the perfect name for your company Putting together an effective website Contact information that needs to be available to the public Importance of listing sites and social media Being willing to put the blood, sweat, and tears into your business Optimizing your outreach abilities Utilizing the sexy and unsexy routes to spread the word How far a handshake can go   Links to resources: Canva Google My Business NextDoor Fiverr Angie’s List HomeAdvisor Facebook Business Instagram Pinterest Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Generating leads for your contracting business is not about reinventing the wheel. It is unbelievable how much technology has changed and how much it changes every day. Logan is sharing with you how to use old school marketing in 2019. Make sure you keep up so you don’t become SOL. In this episode, we talk about… Applying old school marketing to new school methods Replicating how people first found you The next step for people learning about you Understanding why people buy from you Importance of having the ability to pivot to current technology   Links to resources: Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Should you just run everything for your business off of your professional Facebook business page or make a company website? Today the boys are going to discuss the pros and cons of both of these business tools. At the end of the day, you want to get your business out there in as many places as possible. Is it detrimental to use one as compared to the other? Stay tuned to find out. In this episode, we talk about… Reasons that using only a Facebook business page may be risky The whole point of Facebook and how this can limit you How Facebook business has changed in recent times Benefits of owning your own website Which one you want to use in a visual industry Biggest con when building your own website from scratch Steps to building your own website When the rug can be pulled out from under you   Links to resources: Libsyn Facebook Business Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Today in this Thursday Thunder special short episode, Logan is going to quickly walk you through how to optimize referrals and leverage them towards the online world. There is always a hard crossover between regular referrals and online referrals that makes it difficult for old-school thinkers to deal with. When you’re used to closing at 80% all the time, the cap that exists with moving to online can be a shock. At the end of the day, you need to learn how to sell so you do not just rely on referrals. Stay tuned to hear how you can take your referral game online to truly optimize your connections with past customers. In this episode, we talk about… Utilizing email to stay in touch with past customers Uploading your email list into Facebook Why you shouldn’t rely only on referrals Links to resources: Facebook Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Today, Logan is flying solo and he’s here to talk to you about a few of the things that he has learned in the first 2 years of owning his own business. Basically, there are 3 aspects of business, those being financial, operations, and sales and marketing. You need to be strategic about how you navigate these aspects so that you can build your business at a healthy rate while avoiding collapse. The best way to ensure that your business is growing safely is to take out as many unknowns out of the processes as possible. Stay tuned to hear how Logan has managed to grow his business by paying mind to all three aspects. In this episode, we talk about… How Logan’s company helps contractors grow their business Accounting for the back end when it comes to making your budget Understanding what makes you money and what does not, directly and indirectly DISC personality traits and how they translate to business Documenting the operations that you know how to do Ensuring that everyone knows their role to avoid unknown factors Knowing what it takes to grow a legit brand Where these 3 aspects tie together What you need to be able to do based on your business model Building a brand is not an overnight thing   Links to resources: Profit First Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A