Contractor Growth Network #54: How To Not Run A Sale (What Makes A Good Offer)
Are you looking for some extra pizazz to throw on your site or your advertisements in order to create future business? The right offer might be the cherry-on-top that you are looking for. What exactly is an offer? An offer is really just a sale, but you can’t just throw a “10% off” sign up and call it a day. You have to be creative in order to really grab peoples’ attention. There are many different aspects that go into pulling people in and keeping them right where you want them. Wayne and Logan are here to let you in on some of these secrets, so stay tuned to learn how to make a great offer.
In this episode, we talk about…
- Defining an offer
- What you are actually giving away
- Keeping out low friction and fine print as much as possible
- Giving customers a reason to act right now
- Making an offer for something other than the purchase
- Creating value after the experience
- Promoting and incentive program just to get leads on the phone
- Different offers for contractors to upsell more offers
- Testing with a small sample to see if an offer is good
- But wait there’s more...
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