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Ecommerce Traffic & Conversion Podcast

Latest episodes

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Aug 13, 2024 • 56min

Leveraging UGC, Reddit, and SEO for E-Commerce Success with Ann Smarty

     Harness the power of Reddit to revolutionize your SEO and reputation management strategies! In this episode, we delve into how Reddit can boost your eCommerce brand’s online presence and credibility with insights from Ann Smarty, founder of Smarty Marketing and a renowned SEO expert. Learn why Reddit is dominating search results and how e-commerce brands can leverage this platform to improve their online reputation. Whether you're an eCommerce CEO or a marketing executive, this episode is packed with actionable insights on using Reddit to increase traffic, conversions, and reviews. Tune in to this episode and discover how Reddit can transform your SEO and reputation management strategy.  If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.  He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Ann Smarty is a renowned digital marketing strategist with two decades of experience in the dynamic digital marketing landscape. Specializing in SEO and reputation management, Ann has a proven track record of helping businesses leverage organic search to drive growth and enhance brand visibility. She has led teams to achieve top rankings for competitive keywords across various industries, significantly boosting ROI. Ann's content campaigns have garnered viral attention, resulting in a 150% increase in brand engagement and a 200% surge in conversions. As a regular contributor to top industry publications like Search Engine Journal, Moz, and Buzzsumo, Ann shares her expertise with a wide audience. Passionate about continuous learning, Ann is a sought-after speaker and educator, dedicated to helping others succeed in the world of digital marketing.   Connect with Ann Smarty: Website: https://www.seosmarty.com/  https://www.smarty.marketing/      LinkedIn: https://www.linkedin.com/in/annsmarty/ https://www.linkedin.com/company/smartymktg/    Instagram: https://www.instagram.com/smartymarketing /  Facebook: https://www.facebook.com/annsmarty/ https://www.facebook.com/smartyMktg      Twitter: https://x.com/seosmarty https://x.com/smartyMktg    #ReputationKing #SearchEngine #OnlineReputation  
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Aug 6, 2024 • 1h 4min

How to Build Trust and Authenticity in Business with Your WHY with Dr. Gary Sanchez

Discover the transformative power of knowing your "Why" and how it can drive your e-commerce success. In this episode, Dr. Gary Sanchez shares his journey from dentistry to helping individuals and businesses uncover their "Why" through the innovative WHY Operating System (WHY.os). Learn how identifying your "Why" can improve your decision-making, boost your conversions, and enhance your online reputation. This episode is essential for eCommerce CEOs and executives aiming to build a purpose-driven business that attracts loyal customers. Tune in to this episode and don’t miss out on this opportunity to unlock your business's true potential!   If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.  He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Dr. Gary Sanchez, an international speaker, author, dentist, and inventor, believes that success happens when he finds a better way and shares it. Known for making complex concepts clear and understandable, Dr. Sanchez is the mastermind behind the 9 WHY’s and the WHY Operating System (WHY.os). As the founder of the WHY Institute, he created the world's first WHY Discovery tool, enabling people to discover their WHY in under 5 minutes. His journey from a successful dentist to a WHY enthusiast has led him to help hundreds of thousands uncover their purpose. In 2021, the WHY Institute launched the WHY.os Discovery, which reveals your WHY, HOW, and WHAT, crafting your personal brand message. Dr. Sanchez's mission is to impact 1 billion people by helping them understand and articulate their WHY.   Connect with Dr. Gary Sanchez: Website: https://whyinstitute.com/  LinkedIn: https://www.linkedin.com/in/gary-sanchez/ https://www.linkedin.com/company/why-institute/  Instagram: https://www.instagram.com/whyinstitute/  Facebook: https://www.facebook.com/whyInstitute/      Twitter: https://x.com/whyinstitute     #ReputationKing #KnowYourWhy #DrGarySanchez #ScottBrandley #DJSprague  
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Jul 30, 2024 • 56min

Increasing eCommerce Success through Data Analytics and AI with Ryan Levander

Ryan Levander, founder of Rednavel Consulting, is a technical marketer dedicated to helping eCommerce businesses thrive through analytics and AI. He discusses the complexities of navigating eCommerce analytics, emphasizing the importance of blending quantitative data with qualitative insights. Levander dives into how generative AI can transform data visualization and reporting, aiding strategic decision-making. He also introduces his QIA framework, highlighting how optimizing analytics can elevate customer experiences and drive conversions.
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Jul 23, 2024 • 1h 7min

How to Boost Ecommerce Traffic with Video Marketing Strategies with Greg Jarboe

Use YouTube to transform your e-commerce strategy and boost your sales! In this episode, we explore how to leverage YouTube for e-commerce success with insights from Greg Jarboe, president and co-founder of SEO-PR. He shares his journey and the strategies he uses to help brands succeed on YouTube, from creating engaging content to leveraging YouTube shopping and partnering with influencers.  This episode is packed with actionable tips for e-commerce CEOs and executives looking to grow their online presence. Tune in to this episode and discover how to unleash the power of YouTube for your e-commerce success.  If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.  He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Greg Jarboe, President and co-founder of SEO-PR, is a distinguished expert in YouTube and video marketing strategy, dedicated to unleashing the potential of YouTube for e-commerce success. With a comprehensive approach, Greg guides brands through defining and implementing successful content strategies on YouTube, from creating compelling videos and devising channel strategies to promoting videos through both paid and non-paid avenues. His expertise includes optimizing content to maximize the platform’s functionalities and leveraging metrics to refine strategies. Author of "YouTube and Video Marketing: An Hour a Day" and contributor to several renowned marketing publications, Greg also teaches at Rutgers Business School and is a frequent conference speaker. His insights have positioned him as one of the top online marketing gurus, making him a pivotal figure in driving e-commerce growth through video marketing.    Connect with Greg Jarboe: Website: https://seo-pr.com/    LinkedIn: https://www.linkedin.com/in/greg-jarboe-876364/ Facebook: https://www.facebook.com/greg.jarboe/    Twitter: https://x.com/gregjarboe    #ReputationKing #OnlineReputation #Ecommerce #SEO #Videos #DJSprague #ScottBrandley  
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Jul 16, 2024 • 53min

Social Media Hacks Every E-commerce Brand Needs to Know with Natalie Henley

In this episode, Natalie Henley, CEO & Owner of Volume Nine Digital Marketing, shares her insights on leveraging SEO and social media to enhance your brand's online presence.  Learn how to build an engaged community, create impactful content, and drive conversions. This episode is packed with actionable tips to boost your traffic, conversions, and online reputation. Watch this episode and uncover the secrets to growing your eCommerce business with SEO and social media. Tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.  He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Natalie Henley, CEO and Owner of Volume Nine Digital Marketing is a passionate expert in growing eCommerce through SEO and social media. Since moving to Denver in 2009, Natalie has blended her extensive experience to craft exceptional online marketing strategies for her clients. She has built and led a social media marketing department, developed advanced ROI modeling, and managed a team of strategists to enhance customer communication. Recognized as one of Denver's most influential young professionals in 2016, Natalie speaks at prestigious events like Digital Summit Denver and Denver Startup Week and has been published in various industry magazines. With expertise spanning SEO, content marketing, Google Analytics, PPC, and more, Natalie excels in uncovering key marketing strategies that drive significant results.   Connect with Natalie Henley: Website: http://www.volume9inc.com/  http://natalie-henley.com/     Instagram: https://www.instagram.com/volume_nine/   https://www.instagram.com/natalie_c_henley/  LinkedIn: https://www.linkedin.com/in/optimization/    Twitter: https://x.com/marketing_nat   https://x.com/volumenine    #ReputationKing #SearchEngine #OnlineReputation #Ecommerce #SocialMedia #SEO  
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Jul 9, 2024 • 45min

Growing Organic Traffic Through High-Intent Blogging with Steven Schneider of TrioSEO

Skyrocket your website's organic traffic and drive more conversions through high-intent blogging! In this episode, we dive into effective SEO and content strategies that Steven Schneider, Co-founder & CEO of TrioSEO has mastered. He shares his journey from a finance student to a successful SEO expert, emphasizing the importance of quality content, topical authority, and strategic planning.  This episode is packed with actionable insights to help you increase traffic, boost conversions, and improve your online reputation. Tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast to uncover the secrets of growing your organic traffic and boosting conversions. Don't miss out on this opportunity to take your eCommerce business to the next level! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.  He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Steven Schneider, Co-founder and CEO of TrioSEO, is dedicated to helping brands build authority and scale organic traffic through expert content strategy, keyword research, and SEO optimization. TrioSEO's comprehensive process includes a discovery call and website audit, followed by keyword research, content strategy, and article brief creation. Steven’s background includes co-owning a content marketing portfolio that scaled to 40 websites and a global team of 30, achieving a 500% growth to $1.4M in revenue solely through organic SEO. His values emphasize ambitious goal-setting, continuous learning, skill development, and authentic engagement with all communities. Steven’s approach ensures content that resonates with both people and search engines, driving meaningful results for his clients.   Connect with Steven Schneider: Website: https://trioseo.com/      Facebook: https://www.facebook.com/trioseo1   LinkedIn: https://www.linkedin.com/in/schneis/    Twitter: https://x.com/trioseo    Download TrioSEO’s FREE SEO SOP Toolkit For Your Business​: https://trioseo.com/sops/    How TrioSEO Grew FreeUp to $12M and an Exit with SEO: https://trioseo.com/freeup/    #ReputationKing #SEO #OnlineReputation #Ecommerce #DJSprague #ScottBrandley  
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Jul 2, 2024 • 40min

Online Social Proof

Are you looking to drive more traffic, boost conversions, and enhance your online reputation? In this episode, Dr. Robert Cialdini, author of "Influence: The Psychology of Persuasion," explains the principles of social proof and its impact on eCommerce. Discover practical strategies to reduce customer uncertainty and optimize your website with compelling social proof techniques.  Whether you’re an eCommerce CEO or an executive aiming to improve your online reputation, this episode is packed with actionable insights to elevate your business. If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.  He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Dr. Robert Cialdini is a renowned expert in the science of influence, persuasion, and negotiation, earning international acclaim for his groundbreaking research. His seminal work, "Influence: Science & Practice," has sold over 3 million copies in more than 30 languages, solidifying his status as a New York Times Bestseller. His latest book, "Pre-Suasion: A Revolutionary Way to Influence and Persuade," quickly became a Wall Street Journal and New York Times Bestseller. Known as the "Godfather of Influence," Dr. Cialdini's extensive career includes a Ph.D. from the University of North Carolina, post-doctoral training at Columbia University, and esteemed visiting scholar appointments at top universities like Stanford. As the CEO and President of INFLUENCE AT WORK, he specializes in ethical influence training and corporate keynote programs. His impressive client list features industry giants such as Google, Microsoft, Coca-Cola, and Harvard University.   Connect with Dr. Robert Cialdini: Website: https://cialdini.com/    Instagram: https://www.instagram.com/teamrobertcialdini/  LinkedIn: https://www.linkedin.com/in/robertcialdini/   Twitter: https://x.com/robertcialdini
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Jun 25, 2024 • 24min

Authority in Search and on Your Website

Maximize your eCommerce success by harnessing the power of authority in search and on your website. In this episode, Dr. Robert Cialdini, author of "Influence: The Psychology of Persuasion," discusses the essential principles of authority. Learn how to apply earned and borrowed authority to enhance your online reputation and optimize your eCommerce presence.  This episode is packed with practical insights to elevate your business. Tune in to this episode to learn from industry experts on how to enhance your online reputation and build trust with your audience.    Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.  He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Dr. Robert Cialdini is a renowned expert in the science of influence, persuasion, and negotiation, earning international acclaim for his groundbreaking research. His seminal work, "Influence: Science & Practice," has sold over 3 million copies in more than 30 languages, solidifying his status as a New York Times Bestseller. His latest book, "Pre-Suasion: A Revolutionary Way to Influence and Persuade," quickly became a Wall Street Journal and New York Times Bestseller. Known as the "Godfather of Influence," Dr. Cialdini's extensive career includes a Ph.D. from the University of North Carolina, post-doctoral training at Columbia University, and esteemed visiting scholar appointments at top universities like Stanford. As the CEO and President of INFLUENCE AT WORK, he specializes in ethical influence training and corporate keynote programs. His impressive client list features industry giants such as Google, Microsoft, Coca-Cola, and Harvard University.   Connect with Dr. Robert Cialdini: Website: https://cialdini.com/    Instagram: https://www.instagram.com/teamrobertcialdini/  LinkedIn: https://www.linkedin.com/in/robertcialdini/   Twitter: https://x.com/robertcialdini    #ReputationKing #SearchEngine #OnlineReputation #Ecommerce #Presuasion #OnlineConversion  
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Jun 18, 2024 • 44min

Online Influence and Pre-suasion

Ready to transform your eCommerce strategy with proven techniques of online influence and pre-suasion? In this episode, discover how pre-suasion, authority, and social proof can enhance your online presence, boost traffic, and drive more sales.  Whether you're an eCommerce CEO, executive, or marketer, this episode is packed with actionable strategies to improve your online reputation and increase conversions.  Dive into practical examples and learn how to ethically influence customer decisions using the latest behavioral science principles. Don’t miss out on this episode packed with expert insights. Tune in now to learn how you can drive more traffic and improve your online reputation. If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.  He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Dr. Robert Cialdini is a renowned expert in the science of influence, persuasion, and negotiation, earning international acclaim for his groundbreaking research. His seminal work, "Influence: Science & Practice," has sold over 3 million copies in more than 30 languages, solidifying his status as a New York Times Bestseller. His latest book, "Pre-Suasion: A Revolutionary Way to Influence and Persuade," quickly became a Wall Street Journal and New York Times Bestseller. Known as the "Godfather of Influence," Dr. Cialdini's extensive career includes a Ph.D. from the University of North Carolina, post-doctoral training at Columbia University, and esteemed visiting scholar appointments at top universities like Stanford. As the CEO and President of INFLUENCE AT WORK, he specializes in ethical influence training and corporate keynote programs. His impressive client list features industry giants such as Google, Microsoft, Coca-Cola, and Harvard University.   Connect with Dr. Robert Cialdini: Website: https://cialdini.com/    Instagram: https://www.instagram.com/teamrobertcialdini/  LinkedIn: https://www.linkedin.com/in/robertcialdini/   Twitter: https://x.com/robertcialdini
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Jun 11, 2024 • 1h 16min

Using Behavioral Science In Marketing

Are you ready to transform your marketing strategies and drive more conversions? Learn how to tap into human behavior to boost your eCommerce success.   In this episode, we dive into practical tactics and real-world examples to help you influence customer decisions. Nancy Harhut, a top 100 Creative Influencer and social top 50 email marketing leader, shares her expertise in integrating behavioral science with creative marketing.    Whether you’re looking to increase traffic, conversions, or sales, this episode is packed with valuable tips for eCommerce CEOs and executives aiming to enhance their online reputation.   If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.   In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/ Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.    He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/ Nancy Harhut is an internationally recognized Creative Director with a strategy-minded, results-oriented approach to marketing. Renowned for her expertise in both direct and digital marketing, Nancy has a proven ability to grow departments, win business, and foster client trust and employee loyalty. She specializes in using behavioral science to drive acquisition, retention, and loyalty through integrated campaigns, achieving impressive double-digit response rates and brand metric gains. A sought-after industry speaker and quoted in national and international press, Nancy has earned over 150 awards for marketing effectiveness. She holds multiple certifications and memberships, including the Echo Academy of Direct Marketing Arts and Sciences and the Neuromarketing Science and Business Association.     Visit their website: https://www.hbtmktg.com/    Buy the book “Using Behavioral Science in Marketing” https://www.amazon.co.uk/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480  LinkedIn: https://www.linkedin.com/in/nancyharhut/

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