Are you ready to master the art of building trust online for your business?   Join Scott Brandley and DJ Sprague of Shopper Approved with guest Scott Baradell, the founder of Idea Grove and author of "Trust Signals: Brand Building in a Post-truth World," on this week’s episode of the Ecommerce Traffic & Conversion Podcast.   Learn about the connection of PR, content creation, and SEO, and how to utilize these elements to boost your business and enhance your online presence.   Don’t miss out on this week’s episode of the Ecommerce Traffic & Conversion Podcast, as they discuss the future impact of AI on PR and marketing, and how to harness these advancements to drive your ecommerce success.   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/   Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.   In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.    He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Scott Baradell is the CEO of Idea Grove and author of Trust Signals: Brand Building in a Post-Truth World. He was inspired to start a PR and digital marketing agency after being disappointed by the lack of creativity he saw in most agencies that worked with B2B brands. He named his agency after what many B2B PR firms didn't seem to have enough of: Ideas. "B2B brands in tech, manufacturing, and logistics have unique marketing challenges—complex products, long sales cycles, multiple decision-makers. That makes telling compelling stories even more important than it is for B2C brands. In 2024, it's an essential part of the buying process."   Connect with Scott Baradell: Linkedin: https://www.linkedin.com/in/baradell/  

Are you ready to revolutionize your ecommerce strategy? If you’re looking to drive more traffic, boost conversions, and enhance your online reputation, this is the episode for you.   In this episode, we’re joined by James Arnold, a leading expert in search-optimized Q&A, as we dive straight into the world of search-optimized Q&A and its impact on ecommerce success.    James shares actionable insights on creating people-first content that not only satisfies customer queries but also aligns with Google's algorithms. Discover how leveraging AI can optimize your Q&A, improve efficiency, and significantly increase your conversion rates.   If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.   In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/ Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.    He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/ James Arnold is an expert in SEO and eCommerce, dedicated to transforming the digital landscape through innovative strategies. With a deep understanding of Google's evolving "merchant listing experiences" and the importance of "people first helpful content," James emphasizes the necessity of product page optimization for successful eCommerce.   Connect with James Arnold: LinkedIn: https://www.linkedin.com/in/james-arnold-b68a38a/    

In a digital age dominated by clicks, conversions, and customer satisfaction, how can you ensure your brand not only survives but thrives?   In this episode, we dive deep into the intricate world of SEO with none other than Michael Cottam, a renowned SEO guru who has transformed the digital strategies of over 1,200 businesses globally. We’ll explore groundbreaking strategies for leveraging SEO to boost your website's visibility, drive more traffic, and significantly increase conversion rates. Get ready for insider tips on optimizing your site from the ground up!   If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.   In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/ Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.    He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/ Michael Cottam combines deep technical expertise with strategic SEO proficiency as a seasoned consultant specializing in organic SEO, Panda optimization, and Google penalty recovery. Founder of Realty Remotely, a SaaS provider that enhances realtor workflows, Michael has a robust programming background spanning military systems to corporate retail solutions. He co-founded TheBigDay Honeymoon Registry, leveraging SEO to drive business success before selling it in 2008. His broad technical skills across numerous programming languages complement his knack for optimizing search engine visibility, making him a pivotal asset to any project.   Connect with Michael Cottam: LinkedIn: https://www.linkedin.com/in/michaelcottam/  Twitter: https://twitter.com/michael512    Free GIFT: Michael’s got a free code that generates an embed for a YouTube video that is about 4 seconds faster than YouTube’s regular embed code. Check it out here: https://www.michaelcottam.com/generate-fast-youtube-embed/     

Do you want to know the secrets to ecommerce success?   Join Scott Brandley and DJ Sprague with guest Linda Bustos, the founder of Ecomideas.com as they discuss the tips and hacks on ecommerce success.    Learn about Linda's journey in creating Ecomideas.com as she explains the importance of being innovative and focusing on what users want when building an online platform.   Discover the value of using data to make smart decisions for your website and learn about the disadvantages of relying too heavily on AI tools without considering their limitations.   Don’t miss out on this week’s episode of the E-commerce Traffic & Conversion Podcast, where they share practical advice for succeeding in e-commerce, encouraging sellers to embrace new technology while staying true to basic principles   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.   In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.    He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Linda Bustos is the founder of EcomIdeas.com, a platform dedicated to providing actionable content that helps ecommerce businesses innovate and optimize their operations. She has a rich background in digital marketing, particularly in ecommerce. Linda is known for her expertise in ecommerce trends and platform evaluations, including insights into major platforms like Shopify.   Connect with Linda Bustos: LinkedIn: https://www.linkedin.com/in/lindabustos/?originalSubdomain=ca Twitter: https://twitter.com/lindabustos   

What is pre-suasion and how can it positively impact your ecommerce strategy? Join Scott Brandley and DJ Sprague as they discuss the concept of pre-suasion, its impact on search results, and strategies for building a positive online reputation. In this episode, they discuss various studies and surveys conducted to understand consumer behavior, trust in online reviews, and preferences for search results. Understand the importance of maintaining a positive reputation across multiple review platforms, leveraging social proof, and securing top positions in search results to influence consumer decisions. Don’t miss out on this week’s episode of the Ecommerce Traffic & Conversion Podcast, where they share the significance of credibility and trustworthiness in shaping consumer perceptions and driving traffic and conversions. Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/  Shopper Approved has been a leader in the review industry for over a decade, driven by an entrepreneurial spirit. The company's remarkable success is evident in its consecutive appearances on the Inc. 500 list as one of the fastest-growing privately held companies in America. Shopper Approved is renowned for being a strategic, results-driven review platform, known for developing highly effective tools that yield superior results for clients compared to other review companies. Connect with us: Website: https://www.shopperapproved.com/  LinkedIn: https://www.linkedin.com/company/shopperapproved/  X: https://twitter.com/shopperapproved  Facebook: https://www.facebook.com/shopperapproved/ Instagram: https://www.instagram.com/shopperapproved/  Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. In 2006, one of Scott’s first software companies became the driving force behind StomperNet (one of the largest internet launches in history). Also in 2006, Scott launched Trust Guard, a website security company that has helped to actively protect thousands of businesses and hundreds of millions of consumers for over 17 years. In 2010, Scott launched Shopper Approved, an online ratings and reviews platform that quickly became one of the fastest growing, privately held companies in America, and has been featured nationally on the Inc. 500, the Utah 100, and the Utah Fast 50. Connect with Scott Brandley: Linkedin: https://www.linkedin.com/in/scott-brandley/ Facebook: https://www.facebook.com/scottbrandley1/  Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of ecommerce websites to improve their SEO and CRO. Connect with DJ Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/

Are you struggling to boost your conversion rates? Join Scott Brandley and DJ Sprague as they discuss using behavioral science to improve conversion rates. In this episode, they talk about finding helpful resources such as "Online Influence" by Bas Wouters, which covers behavioral design tips from various experts in the industry. Explore impactful ecommerce principles like the concept of affordance, the B=MAP formula, and the importance of clear website design and messaging to drive more conversions. Don’t miss out on this week’s episode of the Ecommerce Traffic & Conversion Podcast, where they share the value of behavioral science in understanding consumer behavior and optimizing online experiences for better conversions. Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/  Shopper Approved has been a leader in the review industry for over a decade, driven by an entrepreneurial spirit. The company's remarkable success is evident in its consecutive appearances on the Inc. 500 list as one of the fastest-growing privately held companies in America. Shopper Approved is renowned for being a strategic, results-driven review platform, known for developing highly effective tools that yield superior results for clients compared to other review companies. Connect with us: Website: https://www.shopperapproved.com/  LinkedIn: https://www.linkedin.com/company/shopperapproved/  X: https://twitter.com/shopperapproved  Facebook: https://www.facebook.com/shopperapproved/ Instagram: https://www.instagram.com/shopperapproved/  Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. In 2006, one of Scott’s first software companies became the driving force behind StomperNet (one of the largest internet launches in history). Also in 2006, Scott launched Trust Guard, a website security company that has helped to actively protect thousands of businesses and hundreds of millions of consumers for over 17 years. In 2010, Scott launched Shopper Approved, an online ratings and reviews platform that quickly became one of the fastest growing, privately held companies in America, and has been featured nationally on the Inc. 500, the Utah 100, and the Utah Fast 50. Connect with Scott Brandley: Linkedin: https://www.linkedin.com/in/scott-brandley/ Facebook: https://www.facebook.com/scottbrandley1/  Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of ecommerce websites to improve their SEO and CRO. Connect with DJ Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/

They say doubling your business requires doubling your traffic. What if we take it a step further and compound the results? In this episode, Scott Brandley and DJ Sprague discuss the Six Knowledge Gaps in the Ecommerce industry. They highlight the significance of behavioral science, emphasizing how it influences consumer decisions. They also discuss the seven key principles of behavioral science in the book "Influence: The Psychology of Persuasion" by Dr. Robert Cialdini which is considered ‘the bible’ for online business owners. Scott and DJ introduced a term they coined, ‘review science.’ A strategy to maximize website reviews which includes proper collection, syndication, and display of reviews to boost social proof and increase your conversion rates. Don’t miss out on this episode of the Ecommerce Traffic & Conversion Podcast, where we share valuable tips and strategies not just to double your traffic, but compound your whole Ecommerce business! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/  Shopper Approved has been a leader in the review industry for over a decade, driven by an entrepreneurial spirit. The company's remarkable success is evident in its consecutive appearances on the Inc. 500 list as one of the fastest-growing privately held companies in America. Shopper Approved is renowned for being a strategic, results-driven review platform, known for developing highly effective tools that yield superior results for clients compared to other review companies. Connect with us: Website: https://www.shopperapproved.com/  LinkedIn: https://www.linkedin.com/company/shopperapproved/  X: https://twitter.com/shopperapproved  Facebook: https://www.facebook.com/shopperapproved/ Instagram: https://www.instagram.com/shopperapproved/  Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. In 2006, one of Scott’s first software companies became the driving force behind StomperNet (one of the largest internet launches in history). Also in 2006, Scott launched Trust Guard, a website security company that has helped to actively protect thousands of businesses and hundreds of millions of consumers for over 17 years. In 2010, Scott launched Shopper Approved, an online ratings and reviews platform that quickly became one of the fastest growing, privately held companies in America, and has been featured nationally on the Inc. 500, the Utah 100, and the Utah Fast 50. Connect with Scott Brandley: Linkedin: https://www.linkedin.com/in/scott-brandley/ Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of ecommerce websites to improve their SEO and CRO. Connect with DJ Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/  #SearchEngine #OnlineReputation #Ecommerce  

In today’s world where most of the sales happen online, it’s important to develop an effective e-commerce strategy.  In the first episode of the E-commerce Traffic and Conversion Podcast, hosts Scott Brandley and DJ Sprague introduce themselves and share their backgrounds in the e-commerce industry. Scott discusses his journey from selling physical products online to founding Shopper Approved, a leading rating and review platform for over 14 years. DJ Sprague talks about his experience in enterprise sales and marketing, including working with major sports organizations like NASCAR and the NBA.  Scott and DJ both shared their passion for helping e-commerce businesses thrive by sharing valuable insights and strategies related to traffic and conversion. They highlight the importance of connecting different aspects of e-commerce, such as SEO, CRO, and behavioral science.   Learn how to drive more traffic to your website, and increase the conversion rate and the overall sales of your online business!  Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/   Shopper Approved has been a leader in the review industry for over a decade, driven by an entrepreneurial spirit. In 2008, Scott Brandley and Garrett Pierson envisioned creating a ratings and reviews company to empower online businesses against Amazon. They assembled a team in 2009, officially launching Shopper Approved in March 2010, making it one of the few U.S.-based e-commerce review companies globally.  The company's remarkable success is evident in its consecutive appearances on the Inc. 500 list as one of the fastest-growing privately held companies in America. Shopper Approved is renowned for being a strategic, results-driven review platform, known for developing highly effective tools that yield superior results for clients compared to other review companies. Connect with us:  Website: https://www.shopperapproved.com/  LinkedIn: https://www.linkedin.com/company/shopperapproved/  X: https://twitter.com/shopperapproved  Facebook: https://www.facebook.com/shopperapproved/ Instagram: https://www.instagram.com/shopperapproved/  Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. In 2006, one of Scott’s first software companies became the driving force behind StomperNet (one of the largest internet launches in history). Also in 2006, Scott launched Trust Guard, a website security company that has helped to actively protect thousands of businesses and hundreds of millions of consumers for over 17 years. In 2010, Scott launched Shopper Approved, an online ratings and reviews platform that quickly became one of the fastest growing, privately held companies in America, and has been featured nationally on the Inc. 500, the Utah 100, and the Utah Fast 50.  Connect with Scott Brandley: Linkedin: https://www.linkedin.com/in/scott-brandley/ Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of ecommerce websites to improve their SEO and CRO. Connect with DJ Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/  #SearchEngine #OnlineReputation #Ecommerce