Are you ready to master the art of building trust online for your business?

Join Scott Brandley and DJ Sprague of Shopper Approved with guest Scott Baradell, the founder of Idea Grove and author of "Trust Signals: Brand Building in a Post-truth World," on this week’s episode of the Ecommerce Traffic & Conversion Podcast.

Learn about the connection of PR, content creation, and SEO, and how to utilize these elements to boost your business and enhance your online presence.

Don’t miss out on this week’s episode of the Ecommerce Traffic & Conversion Podcast, as they discuss the future impact of AI on PR and marketing, and how to harness these advancements to drive your ecommerce success.

Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/

Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.

In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.

Connect with Scott Brandley:

LinkedIn: https://www.linkedin.com/in/scott-brandley/

Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. 

He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. 

Connect with Duane “DJ” Sprague:

Linkedin: https://www.linkedin.com/in/duanesprague/

Scott Baradell is the CEO of Idea Grove and author of Trust Signals: Brand Building in a Post-Truth World. He was inspired to start a PR and digital marketing agency after being disappointed by the lack of creativity he saw in most agencies that worked with B2B brands. He named his agency after what many B2B PR firms didn't seem to have enough of: Ideas. "B2B brands in tech, manufacturing, and logistics have unique marketing challenges—complex products, long sales cycles, multiple decision-makers. That makes telling compelling stories even more important than it is for B2C brands. In 2024, it's an essential part of the buying process."

Connect with Scott Baradell:

Linkedin: https://www.linkedin.com/in/baradell/