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Ecommerce Traffic & Conversion Podcast

Latest episodes

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Oct 22, 2024 • 20min

AI Tools for Stunning Product Page Content with Siddharth Sinha

Struggling to make your product pages stand out?    In this episode, Siddharth Sinha shares his journey from engineering to becoming a leader in AI-driven visual content. Learn how AI can streamline your content creation process, reduce costs, and generate high-quality images that captivate your audience. Whether you're an eCommerce CEO or a marketing executive, this episode is packed with actionable insights to take your online presence to the next level.  Explore more resources to elevate your online presence. Don’t miss this chance to revolutionize your product pages with AI-driven content!  If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.  He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Siddharth Sinha is the co-founder of Dresma and an experienced business leader with a strong background in technology and services. With degrees from INSEAD and Cornell, Siddharth combines his skills in engineering, entrepreneurship, and strategic planning to drive innovation in product page content. As a seasoned professional, he specializes in business development and cross-functional team leadership. Siddharth's expertise in AI tools enables businesses to create stunning product pages that captivate audiences and drive conversions.    Connect with Siddharth Sinha: Website: https://www.dresma.com/     LinkedIn: https://www.linkedin.com/in/siddharthpsinha/  Facebook: https://www.facebook.com/domyshootbydresma/    Instagram: https://www.instagram.com/_domyshoot_/   Youtube: https://www.youtube.com/@domyshootbydresma3203/featured    
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Oct 15, 2024 • 30min

Elevating SEO with AI-Driven Content Strategies with Dale Bertrand

Supercharge your eCommerce strategy with AI-driven SEO techniques.    In this episode, Dale Bertrand, the founder of Fire&Spark shares his journey from software development to becoming a key figure in AI and SEO. Discover how AI is reshaping SEO practices, how to effectively use AI for content creation, and the tools and strategies you need to stay competitive. This episode offers essential insights for eCommerce CEOs and executives looking to improve their online reputation and drive significant business growth.   Gain actionable insights on using AI to optimize your content and improve your eCommerce performance.    If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.   In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.    He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Dale Bertrand is an SEO expert specializing in AI-driven content strategies with 15 years of experience in online customer acquisition. As the founder of Fire&Spark, Dale uses an SEO for Revenue approach to drive organic sales. He has managed marketing programs for Fortune 500 companies and startups, combining his engineering and AI background to create impactful campaigns. A frequent speaker at industry conferences like HubSpot's Inbound and Content Marketing World, Dale has also trained professionals from companies such as TripAdvisor and Microsoft. Join Dale to learn how AI-driven content can revolutionize your SEO and boost your business growth.   Connect with Dale Bertrand: Website: https://dalebertrand.com/  https://www.fireandspark.com/        LinkedIn: https://www.linkedin.com/in/dalebertrand/ Facebook: https://www.facebook.com/fireandspark   Twitter: https://x.com/Fire_and_Spark   Youtube: https://www.youtube.com/channel/UCUAmGC2P4rEyt36zSDXp1Sw    Don't miss out on this special offer! https://lp.fireandspark.com/ai-overview-content-playbook      #ReputationKing #SearchEngine #OnlineReputation #Ecommerce #Presuasion #OnlineConvertion  
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Oct 8, 2024 • 37min

Exploring the Power of Perfect URL Structuring with Andrew Allemann

Maximize your e-commerce success by mastering the art of perfect URL structuring.  In this episode, Andrew Allemann shares his journey from a college student dabbling in websites to becoming a leading authority in domain names. Learn how to choose the right domain names, understand the impact of URL structure on SEO, and implement strategies to enhance your online presence. This episode is packed with actionable insights for eCommerce CEOs and executives looking to improve their online reputation and drive significant growth. Tune in to this episode to see how perfect URL strategies can boost your e-commerce success. Get practical tips on choosing the right domain names and extensions.  If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.   In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.    He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Andrew Allemann is a technology media publisher and expert in domain names and URL structuring, dedicated to helping businesses harness the power of perfect URL structuring for optimal online presence. As the founder of Domain Name Wire, Andrew provides invaluable insights into the domain name industry. He also co-runs Stacey On IoT, focusing on the Internet of Things. With PodcastGuests.com, Andrew has created a service that connects 30,000 users with podcast booking opportunities, enhancing their visibility and reach. Join Andrew to discover how perfect URL structuring can elevate your online presence and drive significant growth for your business.   Connect with Andrew Allemann: Website: https://domainnamewire.com/       LinkedIn: https://www.linkedin.com/in/allemann/ Youtube: https://www.youtube.com/user/DomainNameWire   Facebook: https://www.facebook.com/domainnamewire  Twitter: https://x.com/domainnamewire     #ReputationKing #SearchEngine #OnlineReputation #Ecommerce #Presuasion #OnlineConvertion  
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Oct 1, 2024 • 48min

Exploring How Podcasts Boost eCommerce Growth with Dustin Riechmann

Boost your e-commerce growth and drive substantial engagement through the power of podcasting.  In this episode, Dustin Riechmann, CEO of 7-Figure Leap Masterminds shares his journey from engineering to becoming a successful entrepreneur. He explains how podcasting played a crucial role in growing his e-commerce brand, FireCreek Snacks, and his mastermind business, 7-Figure Leap. Learn how Dustin transformed his business through strategic podcast guesting and hosting. Tune in to this episode to learn how to amplify your e-commerce growth using podcasting. Don’t miss this opportunity to leverage podcasting for greater traffic, conversions, and reviews! If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.   In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/ Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.    He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/ Dustin Riechmann, CEO of 7-Figure Leap Masterminds, knows firsthand the struggles of ineffective marketing efforts. In 2020, facing the brink of losing his business during the pandemic, Dustin discovered the transformative power of podcast guesting. By mastering this art, he generated over $2M in revenue and helped over 250 entrepreneurs achieve similar success. Dustin empowers expert entrepreneurs to secure coveted podcast spots, attract ideal clients, close high-ticket sales, and establish themselves as industry authorities. If you're ready to amplify your brand and propel your business to new heights through podcast guesting, Dustin is here to guide you on this impactful journey.   Connect with Dustin Riechmann: Website: https://7figureleap.com/          LinkedIn: https://www.linkedin.com/in/dustinriechmann/         Facebook: https://www.facebook.com/dustin.riechmann         #ReputationKing #SearchEngine #OnlineReputation #Ecommerce #LinkedInAds #B2BMarketing
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Sep 24, 2024 • 33min

Top LinkedIn Ad Strategies to Increase Engagement and ROI with AJ Wilcox

Elevate your e-commerce strategy and drive unparalleled engagement with LinkedIn Ads!    In this episode, we dive into the power of LinkedIn Ads for boosting engagement and conversions with insights from AJ Wilcox, founder of B2Linked and a top LinkedIn Ads expert. He shares his extensive experience and innovative strategies for using LinkedIn Ads to target the right audience, optimize ad spend, and achieve significant growth.   Leverage LinkedIn to skyrocket your e-commerce business and tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast to start transforming your digital strategy today! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.  He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   AJ Wilcox is the founder of B2Linked, the only ad agency certified as a LinkedIn partner, specializing in maximizing LinkedIn Ads performance while keeping costs efficient. With over $150M in managed LinkedIn Ads spend, AJ and his team have a proven track record of success, including managing five of LinkedIn's top 10-spending accounts. Passionate about LinkedIn Ads since 2011, AJ has grown B2Linked into a team of 12 experts, developing proprietary tools for unprecedented ad management scale. Ideal for B2B products with high deal sizes, white-collar recruiting, and higher education, AJ's strategies debunk the myth that LinkedIn Ads are ineffective. A sought-after speaker at over 80 conventions and a guest on 200+ podcasts, AJ shares his expertise to help businesses skyrocket their engagement using LinkedIn Ads.   Connect with AJ Wilcox: Website: https://b2linked.com/         LinkedIn: https://www.linkedin.com/in/wilcoxaj/        X: https://x.com/wilcoxaj
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15 snips
Sep 17, 2024 • 42min

How to Skyrocket eCommerce Sales with CRO Tactics with Marty Greif

Marty Greif, the President of SiteTuners and a specialist in conversion rate optimization, shares invaluable insights into boosting e-commerce sales. He discusses practical strategies for enhancing website conversions, focusing on user experience and trust elements. The conversation touches on the negatives of intrusive pop-ups and the importance of earning user engagement. Marty emphasizes the role of social proof and clear messaging in driving conversions, alongside the necessity of understanding the ideal client for effective collaboration.
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Sep 10, 2024 • 50min

How to Dominate eCommerce with Effective PPC Strategies with Ryan Garrow

Maximize your holiday sales with expert PPC strategies! In this episode, we dive into proven holiday PPC strategies for success with Ryan Garrow, Director of Partnerships and Client Solutions at Logical Position. Learn how to leverage pay-per-click advertising to drive traffic and boost your e-commerce sales during the busiest shopping season of the year.  Ryan also shares his extensive experience in digital marketing and offers actionable insights into crafting effective PPC campaigns for the holiday season. Whether you're an eCommerce CEO or a marketing executive, you’ll find valuable strategies to improve your online reputation. Tune in to this episode of the Ecommerce Traffic & Conversion Podcast and discover proven holiday PPC strategies to boost your sales and conversions. Don’t miss this opportunity to make your holiday season the most profitable yet!  Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.  He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Ryan Garrow is the Director of Partnerships and Client Solutions at Logical Position, where he has driven growth strategies for notable brands like Fossil, Harry and David, Dallas Cowboys, and Swissgear. Regularly speaking alongside industry giants like Google and Microsoft, Ryan shares his expertise on online growth strategies across the country. He emphasizes the increasing importance of eCommerce and shopping ads, urging brands not to overlook platforms like Bing for easy conversions. A firm believer in learning from failures, Ryan's missteps have paved the way for his success, such as a significant legal oversight that led him to Logical Position. Known for balancing business opportunities with family commitments, Ryan attributes his ability to say "no" to his wife's vigilant time management.   Connect with Ryan Garrow: Website: https://www.logicalposition.com/        LinkedIn: https://www.linkedin.com/in/ryangarrow/   
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Sep 3, 2024 • 33min

Applying Robert Cialdini’s Principles of Influence in Business with Brian Ahearn

Unlock the secrets to sales mastery with proven influence principles.   In this episode, we have Brian Ahearn, Chief Influence Officer at Influence People and one of only 12 individuals in the world personally trained by Dr. Robert Cialdini, as he shares his journey from insurance sales to becoming a leading expert in influence.  Discover how leveraging principles like authority, scarcity, and reciprocity can transform your sales approach and boost your e-commerce success. Tune in to this episode to harness the power of influence and master your sales strategy.  Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.  He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Brian Ahearn is an international speaker, coach, and consultant known for his expertise in ethical influence and sales mastery. As one of only a dozen people globally certified by Robert Cialdini to teach his methodology, Brian delivers impactful training through the Principles of Persuasion Workshop® and Moment Maker Workshop®. With a passion for sharing the science of influence, Brian has authored several influential books, including "Influence People" and "Persuasive Selling for Relationship Driven Insurance Agents." His courses on persuasion have reached over 700,000 people worldwide. Brian's dynamic presentations have garnered high praise, equating his stage presence to that of Colin Powell and Marcus Luttrell. Committed to helping professionals achieve greater success and happiness, Brian continues to empower individuals and organizations with actionable insights and practical strategies for ethical influence.   Connect with Brian Ahearn: Website: https://influencepeople.biz/       LinkedIn: https://www.linkedin.com/in/brianfahearn/       Instagram: https://www.instagram.com/brianahearn/  Twitter: https://x.com/brianahearn   Facebook: https://www.facebook.com/IinfluencePeopleBrianAhearn   Youtube: https://www.youtube.com/channel/UCyD_YhPzafzXUmtDhPWyDow
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Aug 27, 2024 • 42min

How Friction Can Make or Break Your eCommerce Business with Roger Dooley

Transform your e-commerce strategy by minimizing friction and maximizing customer satisfaction! In this episode, Roger Dooley, author of "Friction" and "Brainfluence," shares his journey from engineering to becoming a key figure in marketing and behavioral science. Learn how to eliminate unnecessary efforts in your customer’s journey, optimize the user experience, and create a seamless path to purchase. Whether you're an eCommerce CEO or a marketing executive, this episode is packed with actionable strategies to enhance your business growth. Watch this episode to unveil the secrets of frictionless marketing and transform your e-commerce strategy. If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.  He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Roger Dooley has been a pioneer in the field of neuromarketing for over a decade, dedicating his career to helping businesses market and sell more effectively using brain science and behavior research. An entrepreneur turned writer, Roger shares insights on marketing, productivity, and business strategies through his popular blog, Neuromarketing, and his Brainy Marketing column on Forbes.com. He is the author of the best-selling book "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing" and is currently working on his latest project, "The Persuasion Slide." As a keynote speaker, Roger has captivated audiences worldwide, tailoring his science-based business strategies to diverse groups from digital marketers to IT resellers. His Brainfluence Podcast features conversations with industry experts like Robert Cialdini and Dan Ariely, making complex research accessible and actionable. Based in Austin, Texas, Roger continues to explore and share cutting-edge insights in marketing and productivity.   Connect with Roger Dooley: Website: https://www.rogerdooley.com/  https://www.neurosciencemarketing.com/     LinkedIn: https://www.linkedin.com/in/dooley/      Instagram: https://www.instagram.com/rogerdooley/ Twitter: https://x.com/rogerdooley  Facebook: https://www.facebook.com/roger.dooley  Youtube: https://www.youtube.com/channel/UCXPHdbsV1dntZ88omECy62A
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Aug 20, 2024 • 46min

Boosting E-Commerce Sales Using Content Marketing with David Meerman Scott

Revolutionize your e-commerce strategy with powerful content that drives growth! In this episode, David Meerman Scott, a marketing strategy expert and the author of "The New Rules of Marketing and PR," shares his extensive experience and proven methodologies for creating impactful content that resonates with your audience. From leveraging buyer personas to understanding the long tail of PR, David's strategies are essential for eCommerce CEOs and executives looking to increase conversions and build a loyal customer base. Learn how to create content that not only attracts but also retains and engages your audience. tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and learn how to implement content strategies that drive growth for your eCommerce business! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.   Connect with Scott Brandley: LinkedIn: https://www.linkedin.com/in/scott-brandley/   Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.  He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.    Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   David Meerman Scott is a visionary marketing strategist and best-selling author known for his transformative ideas on aligning marketing with how people buy. After being fired for his radical ideas in 2002, he authored 12 books, including the modern business classic "The New Rules of Marketing & PR," which has sold 425,000 copies in 30 languages. His expertise spans various new communication forms like blogs, podcasts, and social networking, emphasizing direct market engagement. An independent advisor and investor in disruptive companies, David also serves as a Go-to-Market LP at Stage 2 Capital. His latest book, "Fanocracy," co-authored with his daughter, explores turning customers into loyal fans, further showcasing his innovative marketing approach.   Connect with David Meerman Scott: Website: https://www.davidmeermanscott.com/   LinkedIn: https://www.linkedin.com/in/davidmeermanscott/  Instagram: https://www.instagram.com/dmscott/    Twitter: https://x.com/dmscott

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