Ecommerce Traffic & Conversion Podcast

How to Skyrocket eCommerce Sales with CRO Tactics with Marty Greif

15 snips
Sep 17, 2024
Marty Greif, the President of SiteTuners and a specialist in conversion rate optimization, shares invaluable insights into boosting e-commerce sales. He discusses practical strategies for enhancing website conversions, focusing on user experience and trust elements. The conversation touches on the negatives of intrusive pop-ups and the importance of earning user engagement. Marty emphasizes the role of social proof and clear messaging in driving conversions, alongside the necessity of understanding the ideal client for effective collaboration.
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ADVICE

Homepage Elements for Success

  • Display a clear value proposition in your website banner.
  • Use visual navigation below with product category groupings.
INSIGHT

The Problem with Rotating Banners

  • Rotating banners cause cognitive friction due to our instinct to perceive movement as danger.
  • This friction interrupts the thought process and leads to lower conversion rates.
ADVICE

Quick Wins for Homepage Optimization

  • Include a phone number and click-to-call on mobile for trust.
  • Avoid rotating banners; they create cognitive friction and lower conversions.
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