

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Sep 21, 2022 • 52min
E154: Talking Automated 3D/AR Interactive eCommerce Visual Product Discovery w/ Gaurav Baid, Avataar - At the Coalface Podcast - 22 September 2022
Gaurav is the Founder & CPO of Avataar - https://www.avataar.ai
Avataar is a SaaS, AI driven 3D & AR image product image generation platform for eCommerce
With Avataar, brands can bring their own assets or use Avataar AI to generate world class 3D assets with ultra high photorealism
Avataar promises "2D to 3D Catalogue Transformation at Scale and Speed"
Avataar allows brands to create immersive, engaging experiences with cart integration in AR
Avataar is an API first platform that can be fully integrated within headless commerce experiences or using their native plugins with Shopify & BigCommerce
In this episode, Jason and Gaurav discuss the rise of 3D/AR/VR in commerce and how brands can leverage these technologies to improve customer experiences and stickiness

Sep 20, 2022 • 1h 1min
E153: 🎓Mentoring Moments #5 | Creating Social Content at Scale, Polarising Content, Learning New Tech and More! | 20 September 2022
Welcome to 'Mentoring Moments', part of the At the Coalface Podcast Series
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone

Sep 14, 2022 • 52min
E152: Talking Branded Content & UGC at Scale w/ Danil Saliukov, Insense - At the Coalface Podcast - 15 September 2022
Danil is the Co-Founder & CEO of Insense - https://insense.pro
Insense is a SaaS UGC & creator management platform
I discovered Insense when an article came out in Insider covering their $2.5M capital raise
I reached out to Danil to find out more and he agreed to come on to the Pod to talk about the Insense platform and why investors are so hot on it right now
In this episode, Jason and Danil discuss all things UGC, the Creator Economy, influencers, product testing, authentic product testimonials and reviews and more!

Sep 12, 2022 • 53min
E151: 🎓Mentoring Moments #4 | Managing eCommerce Agency Client Expectations, the Project Scoping/MVP Process, Containing CAC + Creating Demand and More! | 13 September 2022
Welcome to 'Mentoring Moments', part of the At the Coalface Podcast Series
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone

Sep 7, 2022 • 37min
E150: Talking Frictionless, Interactive eCommerce Customer Service w/ Fran Brzyski, Hark - At the Coalface Podcast - 08 September 2022
Fran is the Founder & CEO of Hark - https://www.sendhark.com
Hark is a SaaS eCommerce customer service platform
Hark takes a completely new approach to customer service
Hark promises to deliver the 'perfect way to create a help desk ticket'
Hark allows customers to submit tickets via Audio or Video submission and then converts these into helpdesk tickets via AI
In this episode, Jason and Fran discuss the challenges of managing eCommerce customer service at scale and how to make it more seamless for customers and brands.

Sep 5, 2022 • 36min
E149: 🎓Mentoring Moments #3 | eCommerce Loyalty vs Membership vs Referrals, Balancing B2B vs DTC, Subscriptions on Shopify and More! | 06 September 2022
Welcome to 'Mentoring Moments', part of the At the Coalface Podcast Series
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page: https://www.greenwoodconsulting.net/jason-greenwood-mentor-sessions to register for the sessions in your time zone

Aug 31, 2022 • 46min
E148: Talking Influencer Marketing Relationship Management & Automation w/ Nisarg Shah, Affable - At the Coalface Podcast - 01 September 2022
Nisarg is the Co-Founder & CEO of Affable - https://www.affable.ai
Affable is an end to end SaaS platform & marketplace for Influencer Management
Affable delivers 3 core functions: Search, Management, Measurement
Affable exposes influencers to a huge range of brands and also exposes brands to a broad set of influencers that are a good fit based on brand specific criteria
In this episode, Jason and Nisarg discuss all things Influencer Marketing and how brands of any size and with almost any budget can leverage influencer marketing to grow their business

Aug 29, 2022 • 27min
E147: 🎓Mentoring Moments #2 | Agency Scaling, Pricing Agency Services, Managing KPI Expectations as an eCommerce Manager and More! | 30 August 2022
Welcome to 'Mentoring Moments', part of the At the Coalface Podcast Series
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page: https://www.greenwoodconsulting.net/jason-greenwood-mentor-sessions to register for the sessions in your time zone

Aug 24, 2022 • 44min
E146: Talking eCommerce System Integration & Automation w/ Mark Presnell, Convergence - At the Coalface Podcast - 25 August 2022
Mark is the Founder & MD of Convergence - https://convergence.co.nz
Convergence are eCommerce & omnichannel system integration specialists
Convergence have developed their own 'iPaas' integration platform called CODI
Convergence leverages CODI to deliver seamless systems and data integration for eCommerce brands to increase efficiency and reduce/eliminate double handling
Convergence has deep expertise in eCommerce systems and data integration and automation
In this episode, Jason and Mark discuss all things eCommerce/omnichannel integration and how brands can benefit massively from the added efficiency this brings to their operations

Aug 22, 2022 • 51min
E145: 🎓Mentoring Moments #1 | Marketing SaaS Platforms, SaaS Pricing & Partnership Models, Starting a Career in Digital and More! | 23 August 2022
Welcome to the first episode of 'Mentoring Moments', part of the At the Coalface Podcast Series
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page: https://www.greenwoodconsulting.net/jason-greenwood-mentor-sessions to register for the sessions in your time zone