

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Aug 17, 2022 • 35min
E144: Talking eCommerce Consultants vs Agencies - How Merchants Can Get the Best Results w/ Nigel Poole, Matter Design - At the Coalface Podcast - 18 August 2022
Nigel is the Founder & MD of Matter Design, an eCommerce agency based in Australia - https://matterdesign.com.au
Jason has been privileged to work jointly with Nigel and his team on a couple of recent projects
Jason felt that sharing our positive experiences partnering together as consultant and agency might be invaluable to merchants and the wider eCommerce ecosystem
Consultants and agencies can often find themselves at odds with one another, to the detriment of their joint clients
In this episode we share our experiences and how the relationship can and should be structured for ultimate client/merchant benefit
This episode answers common questions like:
- What are the benefits of a consultant vs an agency?
- When should we engage a consultant or an agency?
- How do consultants & agencies work together and how do we get the best out each?

Aug 10, 2022 • 55min
E143: Talking eCommerce Value Added Shipment Tracking UX/CX w/ Dana von der Heide, Parcel Perform - At the Coalface Podcast - 11 August 2022
Dana is the Founder & CCO of Parcel Perform - https://www.parcelperform.com
Parcel Perform is a SaaS based plug and play, end to end platform for eCommerce shipment tracking
Parcel Perform is the leading delivery experience platform for eCommerce businesses worldwide
They have deep expertise in data and logistics and create unique end-to-end customer journeys and highly optimized logistics operations
The net result is an end customer experience that fully informs customers along the entire fulfilment journey, from order to delivery
This data informed journey and automated communication system dramatically enhances the customer's delivery experience and simultaneously reduces WISMO (Where Is My Order) customer service requests, reducing costs
In this episode, Jason and Dana discuss all things UI/UX/CX related to the eCommerce fulfilment experience and how brands can and should make this a key point of difference to positively stand out in the minds of their customers

Aug 3, 2022 • 52min
E142: Talking B2B eCommerce On Shopify w/ Rhys Laval & Chris Mattingly, SparkLayer - At the Coalface Podcast - 04 August 2022
Rhys & Chris are the Co-Founders of SparkLayer - https://www.sparklayer.io
SparkLayer is a SaaS based plug and play Shopify App that adds powerful B2B functionality to Shopify
Anyone that's worked with Shopify knows it lacks B2B functionality in a big way
SparkLayer addresses this by adding in crucial B2B functional support like, tiered pricing, pricelists, tiered/group customer accounts, quotes and much more
In this episode, Jason, Rhys and Chris discuss all things B2B eCommerce, Shopify, the B2B commerce opportunity and how B2B merchants can create sustainable, self-service digital offerings for their customers

Jul 27, 2022 • 44min
E141: Talking eCommerce Business Intelligence w/ Max Rast, Klar - At the Coalface Podcast - 28 July 2022
Max is the Co-Founder and MD of Klar - https://www.getklar.com
Klar is a SaaS based plug and play BI, analytics and reporting tool for eCommerce
Klar natively connects to platforms like Shopify, WooCommerce, Google, Facebook and others
Klar is designed to provide deep eCommerce performance analytics without the need for a data analyst/scientist
Klar says: "Stop running your businesses on spreadsheets and, in turn, frustrating your team. With Klar, you can centralize all your data in one place and customize it to your reality. Save time and get clarity on how to profitably grow, with Klar"
Klar was developed originally to scratch an itch for the founders and was then commercialised as the 'single source of truth for eCommerce'
In this episode, Jason and Max discuss all things eCommerce data and analytics and what this means for eCommerce brands that want to leverage this data for smart growth

Jul 20, 2022 • 53min
E140: Talking Cross Border eCommerce Payment Solutions w/ Matthew Steinbrecher, Reach Payments - At the Coalface Podcast - 21 July 2022
Matt is the VP of Partnerships at Reach Payments - https://www.withreach.com
Reach is a turnkey cross border payments platform (gateway) for eCommerce
Reach allows merchants to offer localised payment options without the high complexity and cost associated with setting up local operations in cross border destinations
Reach also ensures an absolute minimum level of payment declinatures due to its strong global payment rail partnerships and anti-fraud capabilities
In this episode, Jason and Matt discuss all aspects of cross border payments and what this means for eCommerce brands with global ambitions

Jul 14, 2022 • 42min
E139: Talking 3D eCommerce Product Visualization w/ Beck Besecker, Marxent - At the Coalface Podcast - 14 July 2022
Beck is the Founder and CEO of Marxent - https://www.marxentlabs.com
Marxent 3D Cloud is a SaaS based 3D solution for leading furniture, kitchen, bath, office, and outdoor retailers and manufacturers
From WebAR and Room Visualizers to 3D Product Configurators and 3D Room Planners - 3D Cloud supports a range of 3D apps and experiences
3D Cloud is a full suite of tools that helps merchants create and manage 3D, visual, interactive product shopping experiences online
In this episode, Jason and Beck discuss 3D eCommerce experiences and their impact on eCommerce merchants selling across verticals that are highly dependent on product visualization to covert shoppers into buyers online

Jul 6, 2022 • 37min
E138: Talking The Future of Interactive Social Commerce & Livestream Shopping w/ Frost Li, Social Chat - At the Coalface Podcast - 7 July 2022
Frost is the Founder of San Francisco based Social Chat - https://socialchat.ai
Social Chat is a Livestream Shopping & Customer Engagement Platform
Social Chat allows brands to simulcast straight from their website and live stream on social at the same time
Their AI driven system also generates product recommendations and interactive shopping experiences
Streams are auto-saved and can be deployed on relevant eCommerce website product pages as additional product content, driving further conversions
In this episode, Jason and Frost discuss the future of Livestream shopping and how it is rapidly evolving to become one of the most important sales and discovery 'channels' for many brands

Jun 30, 2022 • 52min
E137: Talking eCommerce Customer Psychology & Zero Party Data w/ Jon Ivanco, Formtoro - At the Coalface Podcast - 30 June 2022
Jon is the Co-Founder of San Francisco based Formtoro - https://formtoro.com
Formtoro is a SaaS based, product and services platform to help brands gather, understand and apply zero party customer data
Formtoro also helps brands create highly engaging customer experiences through perfectly timed pop-ups and customer journey based messaging
Formtoro takes 'Quizz Commerce' to the next level by helping brands leverage human psychology to help customers get what they want, in real time
In this episode, Jason and Jon take a deep dive down the customer/buyer psychology rabbit hole and dissect how brands often ignore it at their peril

Jun 24, 2022 • 52min
E136: Talking How to Build an eCommerce App Ecosystem from Scratch w/ Jay Myers, Bold Commerce - At the Coalface Podcast - 23 June 2022
Jay is the Co-Founder of Canada based Bold Commerce - https://boldcommerce.com
Jay is also the host of the Own Your Commerce Podcast
Bold Commerce was one of the first dev shops to start building apps for the Shopify App store and currently counts 13 apps in the app store to their credit
Bold Commerce has also developed their own standalone suite of API driven apps and tools that can be used to plug into almost any eCommerce store or headless solution
From promotional tools, to product options, to custom checkout solutions and so much more, Bold has been helping to build out the future of commerce for more than a decade
In this episode, hear from one of the true luminaries of the commerce industry as Jason and Jay discuss how commerce has evolved over the last 10 years and how it's likely to over the next 10

Jun 15, 2022 • 53min
E135: Talking Customer Intent Based eCommerce Experience Personalisation w/ Ohad Greenshpan, Namogoo - At the Coalface Podcast - 16 June 2022
Ohad is the Co-Founder & CTO of Namogoo - https://www.namogoo.com
Namogoo is an eCommerce focused, SaaS customer experience platform
Namogoo leverages customer intent signals to help remove customer website journey friction
Namogoo also personalises the customer journey across eCommerce website, promotions, email & SMS and helps prevent 'journey hijacking' by 3rd party browser tools
In this episode, Jason and Ohad discuss how every single eCommerce website visitor is different and how merchants should tailor experiences just for them, at scale