

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Oct 24, 2022 • 50min
E163: 🎓Mentoring Moments #10 | Building eCommerce Side Hustles, Drop Shipping & Subscriptions, Prioritising Content Creation and More! | 25 October 2022
Welcome to 'Mentoring Moments', a sub-series of the At the Coalface Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone

Oct 19, 2022 • 47min
E162: Talking Digital Intelligence & Analytics Infused Truck Based Ad Media w/ Max Flannery, Adgile - At the Coalface Podcast - 20 October 2022
Max is the Co-Founder & President of Adgile - https://www.adgile.co
Adgile is a 'new media' marketplace and tech platform for brands
Adgile takes traditional, truck/vehicle based static ad media placements and ads a layer of intelligence, analytics and conversion tracking that proves the ROI of each mobile placement
Adgile has some of the most premium and exclusive vehicle based ad inventory available in the USA - and they have added the digital smarts overlay required to make it highly attractive to digital marketing natives
In this episode, Jason and Max discuss the current state of traditional, physical ad media and how the entire industry is being modernised through digital marketing and commerce technology

Oct 17, 2022 • 41min
E161: 🎓Mentoring Moments #9 | Growing Existing Agency<>Client Relationships, Agency Ops/Expansion, Making Time for Content Creation, eCommerce Profitability Imperative and More! | 18 October 2022
Welcome to 'Mentoring Moments', a sub-series of the At the Coalface Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone

Oct 12, 2022 • 48min
E160: Talking How To Leverage Dynamic eCommerce Pricing As Your Secret Profitability Weapon w/ Burc Tanir, Prisync - At the Coalface Podcast - 13 October 2022
Burc is the CEO & Co-Founder of Prisync - https://prisync.com
Prisync is a SaaS based, competitor price tracking, monitoring and dynamic repricing engine
Prisync helps eCommerce brands recover lost revenue and profits by ensuring they are always price competitive on the products they sell
A key stat from the pod: around 70% of the price movements that Prisync recommends are UP, not down!
In this episode, Jason and Burc discuss the power of pricing and how eCommerce brands can and should leverage dynamic pricing just like goliath retailers like Amazon do

Oct 10, 2022 • 1h 3min
E159: 🎓Mentoring Moments #8 | To Headless or Not To Headless, That is the Question w/Guest Mentor Jonathan Day, Aligent | 11 October 2022
For this session, we have the amazing Jonathan Day, Founder & MD of Aligent Consulting Australia as our guest mentor!
Jonathan discusses all things headless commerce on this episode of Mentoring Moments with Jason Greenwood
Welcome to 'Mentoring Moments', a sub-series of the At the Coalface Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone

Oct 5, 2022 • 39min
E158: Talking How To Make eCommerce Customers Your Biggest Influencers & Fans w/ Eugene Yao, eVouch - At the Coalface Podcast - 06 October 2022
Eugene is the Co-Founder & CEO of eVouch - https://www.evouchapp.com
eVouch is a Shopify App that helps brands leverage the social influence and reach of their existing customers
eVouch allows brands to incentivise customers to share their purchase on their Instagram Stories as UGC (User Generated Content) via a single click widget on the Shopify order success page
eVouch makes it easy to generate & capture in the moment social UGC at the point of purchase
In this episode, Jason and Eugene discuss how brands can and should tap into their own customers' sphere of influence to help grow their sales and social reach via UGC

Oct 3, 2022 • 46min
E157: 🎓Mentoring Moments #7 | Managing Agency Retainer Engagements, Managing eCommerce Profitability and More! | 04 October 2022
Welcome to 'Mentoring Moments', a sub-series of the At the Coalface Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone

Sep 28, 2022 • 44min
E156: Talking Advanced Cross-Border Commerce w/ Andrew Spencer, Zonos - At the Coalface Podcast - 29 September 2022
Andrew is the VP of Engineering at Zonos - https://zonos.com
Zonos is a SaaS based, API first, end-to-end cross-border commerce solution
Zonos helps brands simplify and scale international commerce including payments and anti-fraud
Zonos helps calculate & collect duty, taxes and fees and quote landed costs
In this episode, Jason and Andrew discuss the complexity of cross-border commerce and how brands can move the needle on growth while outsourcing the complexity to cross border platforms like Zonos

Sep 26, 2022 • 42min
E155: 🎓Mentoring Moments #6 | Streamlining Sales & Getting Paid Efficiently, Agency to Agency Sales, eCommerce Shipping Options, Effective Time Management and More! | 27 September 2022
Welcome to 'Mentoring Moments', part of the At the Coalface Podcast Series
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone

Sep 21, 2022 • 52min
E154: Talking Automated 3D/AR Interactive eCommerce Visual Product Discovery w/ Gaurav Baid, Avataar - At the Coalface Podcast - 22 September 2022
Gaurav is the Founder & CPO of Avataar - https://www.avataar.ai
Avataar is a SaaS, AI driven 3D & AR image product image generation platform for eCommerce
With Avataar, brands can bring their own assets or use Avataar AI to generate world class 3D assets with ultra high photorealism
Avataar promises "2D to 3D Catalogue Transformation at Scale and Speed"
Avataar allows brands to create immersive, engaging experiences with cart integration in AR
Avataar is an API first platform that can be fully integrated within headless commerce experiences or using their native plugins with Shopify & BigCommerce
In this episode, Jason and Gaurav discuss the rise of 3D/AR/VR in commerce and how brands can leverage these technologies to improve customer experiences and stickiness