

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Nov 28, 2022 • 29min
E173: 🎓Mentoring Moments #15 | ’State of the eCommerce Nation’, Retention vs Acquisition, ’Phygital’ ROI Opportunities, Value of Integration/Automation and More! | 29 November 2022
Welcome to 'Mentoring Moments', a sub-series of the At the Coalface Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Nov 23, 2022 • 54min
E172: The Rise of B2B eCommerce Marketplaces & Global Supply Chains Reimagined w/ Turker Hidirlar, GoBiz USA - At the Coalface Podcast - 24 November 2022
Turker is Founder and CEO of GoBiz - https://www.gobizusa.com
GoBiz is a B2B Wholesale eCommerce Marketplace
Turker also owns and runs iConn Technologies - an Engineered Manufacturing Solution Provider - so he knows B2B inside and out!
In this episode, Jason and Turker discuss global supply chains, the changing face of B2B commerce and how B2B brands can get the edge by leveraging dedicated B2B and verticalized marketplaces

Nov 21, 2022 • 47min
E171: 🎓Mentoring Moments #14 | Best Shopify Apps/Architecture & Why, Integrating eCommerce w/Suppliers, NPD & IP Protection and More! | 22 November 2022
Welcome to 'Mentoring Moments', a sub-series of the At the Coalface Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Nov 16, 2022 • 45min
E170: The eCommerce Returns Game Changer: ’Next Best Option’ w/ Eyal Rosenthal, ReturnGO - At the Coalface Podcast - 17 November 2022
Eyal is Co-Founder of CRO of ReturnGo - https://returngo.ai
ReturnGO is a SaaS platform that helps merchants to convert returns into exchanges, maximize customer LTV & reduce logistics costs
ReturnGO uses AI to recommend the best returns option for both customer and merchant in the moment
ReturnGO automatically takes into account multiple factors such as item value, profitability, return costs, customer return history and more when it makes its return recommendation/offer to the customer
In this episode, Jason and Eyal discuss the pain of returns for eCommerce merchants and how providing an incentivised 'next best option' can creates a better experience for the customer and better result for the merchant

Nov 14, 2022 • 48min
E169: 🎓Mentoring Moments #13 | Inflation Impacts & Tech, Decision Making Frameworks, Investing Opps, Regional eCommerce Behaviours, CDP’s and More! | 15 November 2022
Welcome to 'Mentoring Moments', a sub-series of the At the Coalface Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Nov 9, 2022 • 51min
E168: Talking Fashion eCommerce & Helping Customers Find THE Perfect Fit w/ Greg Moore, WAIR - At the Coalface Podcast - 10 November 2022
Greg is Founder of CEO of WAIR - https://www.getwair.com
WAIR is a SaaS platform that plugs into eCommerce websites to help fashion brands help their customers get the right product, in the right size for them, first time
WAIR helps to dramatically reduce fashion size 'bracket' buying and resultant customer returns due to incorrect sizing
WAIR and its sister company Fit3D - use one of the largest proprietary size/fit human data sets ever gathered to help ensure the right fit for every body and body size/shape/type
In this episode, Jason and Greg discuss the importance of fit technology for fashion eCommerce brands and the mission critical nature of trust building with fashion consumers to increase conversion rates and create a stand out customer experience

Nov 7, 2022 • 54min
E167: 🎓Mentoring Moments #12 | Evolving an ICP, Declining Business Respectfully, Risks of Toxic Customers, Building Confidence, Planning a Career in Digital and More! | 08 November 2022
Welcome to 'Mentoring Moments', a sub-series of the At the Coalface Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zones and you can also apply for 1-1 mentorship with Jason on this page

Nov 2, 2022 • 56min
E166: Talking Automated eCommerce Demand Planning & Inventory Management at Scale w/ Adii Pienaar, Cogsy - At the Coalface Podcast - 03 November 2022
Adii is Founder of COGSY - https://cogsy.com
As an original Co-Founder of WooCommerce, Adii knows eCommerce from the inside out
Adii recognised the challenges that eCommerce retailers have with inventory and demand planning and he built COGSY to address these challenges
COGSY is a SaaS platform for eCommerce demand planning
Stockouts cost retailers ~$1T every year - Cogsy, helps retailers prevent stock-outs, generate 40% more revenue, and save 20+ hours a week managing inventory.
COGSY has out of the box integrations with Shopify and Amazon with more coming soon!
In this episode, Jason and Adii discuss how eCommerce retailers can best handle their inventory management challenges at scale

Oct 31, 2022 • 46min
E165: 🎓Mentoring Moments #11 | Mentorship Learnings, Personal vs Corporate Brand for Marketing, Happiness vs Career Development and More! | 01 November 2022
Welcome to 'Mentoring Moments', a sub-series of the At the Coalface Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone

Oct 26, 2022 • 46min
E164: Talking Consumer Like CX for B2B Fintech w/ Reed Switzer & Thomas Rein, Hopscotch - At the Coalface Podcast - 27 October 2022
Reed is Founder & CEO and Thomas is the Head of Product Strategy at Hopscotch - https://gohopscotch.com
Hopscotch is a Fintech startup that aims to bring instant, fee-free payments to small business.
You can think of Hopscotch like the Venmo or Cash App of B2B payments
Hopscotch is also bringing accounts receivable based factored operating capital lending to small business via Hopscotch Flow - helping businesses smooth gaps in their cashflow and grow more quickly
In this episode, Jason, Reed and Thom sit down and discuss the state of B2B Fintech and how Hopscotch is changing the game for small business