

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

May 29, 2023 • 21min
E222: 🎓Mentoring Moments #35 | Content With Impact, The Rise of Video Content, Facing The AI Creator Threat and More! | 29 May 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

May 26, 2023 • 42min
E221: Turning eCommerce Pain Into CX Pleasure With Proactive Order Tracking & Communication - Jessica Meher, Wonderment - THE ECOMMERCE EDGE Podcast - 26 May 2023
Jess is the Co-Founder & CEO of Wonderment - https://www.wonderment.com
Wonderment is a SaaS based, comprehensive end to end order workflow, tracking and customer communications platform for eCommerce
Wonderment is: "The new way to build customer loyalty. De-stress your team and delight your customers with transparent order tracking, instant issue detection, and insight into every order"
Wonderment helps brands proactively and automatically manage one of the most frequest requests to customer service: WISMO (Where Is My Order)
In this episode, Jason & Jess discuss the importance of operationalising customer communications at every point in the eCommerce customer journey lifecycle to build trust, loyalty, stickiness & advocacy

May 24, 2023 • 55min
E220: 📦B2B Commerce Corner #4 | B2B eCommerce for the Automotive OEM & Heavy Equipment Industries - Kris Harrington, GenAlpha & Equip360 | 24 May 2023
Kris is the Co-Founder and CEO of GenAlpha - https://www.genalpha.com
GenAlpha has built a B2B eCommerce platform called Equip360 and it is specifically designed to serve the Automotive and Heavy Equipment OEM verticals
Kris is a long time B2B commerce expert, having worked in this space for over 20 years
In this episode, Jason & Kris discuss the importance of industry specific B2B eCommerce platforms and functionality and how GenAlpha uniquely services the Automotive & Heavy Equipment verticals

May 22, 2023 • 58min
E219: 🎓Mentoring Moments #34 | Working Capital for eCommerce Brands, Effective GTM Strategies for eComm Service Providers and More! | 22 May 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

May 19, 2023 • 46min
E218: eCommerce Returns as a Tech & Data Enabled Customer Experience Initiative - Olivier Muller, Returnista - THE ECOMMERCE EDGE Podcast - 19 May 2023
Oliver is the Co-Founder of Returnista - https://www.returnista.nl
Returnista is a SaaS based Returns Management Platform for eCommerce
Returnista's goal is simple: "Leading the way to zero returns" through their automated and optimized returns solution
Returnista also offers a novel 'exchange' service that helps brands lose fewer sales by ensuring the customer ultimately gets the product they want every time
Returnista also offers deep returns analytics down to SKU level so that merchants can address issues (typically substandard product info/content) that prompt high return rates in the first place
In this episode, Jason & Olivier discuss how brands can alter their thinking about returns and convert it from a necessary evil into a tech & data enabled strategic CX initiative

May 17, 2023 • 54min
E217: 📦B2B Commerce Corner #3 | B2B Commerce Channel Selection, Channel Conflict & Amazon - Brian Beck, Enceiba & Master B2B | 17 May 2023
Brian is the Managing Partner of Enceiba - An Amazon Strategy and Growth Agency for Manufacturers and Brands. He is also the Co-Founder of Master B2B - a private community for B2B eCommerce practitioners
To say Brian is a B2B commerce specialist is an understatement
Brian helps B2B merchants maximise their eCommerce opportunities across marketplaces and owned channels through strategic and tactical consulting, guidance, support and implementation
In this episode, Jason & Brian discuss how and why B2B brands should be leveraging Amazon and other digital channels to help fuel their eCommerce growth

May 15, 2023 • 21min
E216: 🎓Mentoring Moments #33 | Maximising eCommerce Conference Opportunities, Plotting a Viable Path to Self-Employment and More! | 15 May 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

May 12, 2023 • 48min
E215: Democratising eCommerce Experience Personalisation Through AI Low/No Code SaaS Tech - Omri Katz, Dialogue - THE ECOMMERCE EDGE Podcast - 12 May 2023
Omri is the Founder & CEO of Dialogue - https://nowdialogue.com
Much of current eCommerce CX personalisation technology is expensive, complex and hard to implement
Dialogue aims to change this with its AI powered, low/no code SaaS tech approach
Dialogue is laser focused on being the premier Experience Optimisation platform for eCommerce for small & medium size merchants
Dialogue brings dynamic content and product recommendations to the eCommerce customer journey
In this episode, Jason & Omri discuss how and why many small & medium size eCommerce merchants have been frozen out of key personalisation opportunities and how Dialogue solves for this

May 10, 2023 • 58min
E214: 📦B2B Commerce Corner #2 | eCommerce vs EDI vs Punch Outs for B2B Digital Commerce + An Exclusive eComm Training Discount! - Michael Vax, Commerce Is Digital | 10 May 2023
Michael is the Founder of CommerceIsDigital - https://commerceisdigital.com
CommerceIsDigital is both an B2B focused eCommerce Consultancy and eCommerce training program provider
Michael has generously provided a 40% discount off his training programs exclusively for THE ECOMMERCE EDGE Podcast listeners - just use the code EEPODCAST at checkout to receive the discount!*enter the code where it says 'Add coupon code' at checkout to qualify*
Michael has a unique perspective on the B2B commerce space to share, having come from an eCommerce vendor and product development background
In this episode, Jason & Michael discuss the common ways B2B businesses can execute on their digital commerce strategy and how/when each one makes sense and why

May 8, 2023 • 23min
E213: 🎓Mentoring Moments #32 | Humanising Cold Outreach, Inspiring Customer Centricity, Stop Being Soul Destroying and More! | 08 May 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page


