

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Dec 28, 2022 • 59min
E182: Are eCommerce Membership Programs the New Loyalty? - w/ Andy Muntean, Inveterate - At the Coalface Podcast - 29 December 2022
Andy is the Head of Product at Inveterate - https://www.inveterate.com/
Inveterate is a SaaS Membership Platform for eCommerce
Brands like Amazon have been leveraging membership programs (eg: Prime) for years as a way to build loyalty and 'stickiness' with their customers
They know that if a customer has skin in the game by paying a membership fee, they will want to leverage that program for maximum value, thus creating recurring revenue and ongoing purchases for the brand
Learn how the best brands go 'viral' through the network effect of premium membership programs
In this episode, Jason and Andy discuss all things eCommerce membership, customer loyalty and retention

Dec 26, 2022 • 30min
E181: 🎓Mentoring Moments #19 | How Can Tech Vendors Get Market Cut Through, How Retailers Build Trust Through Transparency, Outlook for 2023 and More! | 27 December 2022
Welcome to 'Mentoring Moments', a sub-series of the At the Coalface Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Dec 21, 2022 • 39min
E180: eCommerce 101: Offering The Right Shipping Methods & Rates, to The Right Customers at The Right Time - w/ Nik Pasholok, Calcurates - At the Coalface Podcast - 22 December 2022
Nik is the Co-Founder & CEO of Calcurates - https://calcurates.com
Calcurates is a SaaS based eCommerce Shipping Rules Management Engine
Calcurates is a multi-carrier eCommerce shipping engine (software) that helps merchants:- Calculate and display the right shipping methods and rates to their customers- Make shipping cost-effective and helps drive conversion
Calcurates natively integrates with all major eCommerce platforms and global shipping carriers for easy implementation by merchants
In this episode, Jason and Nik discuss all things eCommerce shipping and logistics and Nik shares from his years of experience in this space!

Dec 19, 2022 • 37min
E179: 🎓Mentoring Moments #18 | What Should eCommerce Startups Outsource, Finding a Good Shopify Freelancer, When Does a Startup Need an ERP and More! | 20 December 2022
Welcome to 'Mentoring Moments', a sub-series of the At the Coalface Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Dec 14, 2022 • 53min
E178: SEO is Dead - Long Live SEO! - w/ Jono Alderson, Yoast - At the Coalface Podcast - 15 December 2022
Jono is the Head of SEO at Yoast - https://yoast.com
Yoast is the original SEO plugin for Wordpress
Yoast is one of the most respected names in SEO technology and they now have SEO plugins, tools and services for other platforms like Shopify too
Yoast helps marketers and brand owners ensure their web sites are SEO optimised from the ground up
Yoast also keeps them fully informed as Search Engine algorithms evolve and how to adapt to stay on top of the results
The potential demise of SEO has been talked about for many years but Yoast has remained at the forefront of this industry throughout
In this episode, Jason and Jono discuss all things SEO & eCommerce and why he thinks SEO is here to stay for the long term as a core part of an optimised customer experience

Dec 13, 2022 • 35min
E177: 🎓Mentoring Moments #17 | ’Discounting’ Vs ’Value’ Based Selling, Retail Collaborations, Profitability & ASP’s, B2B Vs DTC and More! | 13 December 2022
Welcome to 'Mentoring Moments', a sub-series of the At the Coalface Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Dec 7, 2022 • 37min
E176: Sustainable & Scalable Branded Fashion Resale w/ Jake Disraeli, Treet - At the Coalface Podcast - 08 December 2022
Jake is the Co-Founder and CEO of Treet - https://www.treet.co
Treet is a SaaS based, branded resale eCommerce platform
Treet allows fashion retail brands to rapidly setup a platform for direct or customer to customer (peer to peer) resale of used items
Treet "Powers the majority of resale sites worldwide"
Treet is in the 'Extension of Product Life' business
Treet customizes the resale experience to be fully on-brand, allows brands to market to their growing shopper and seller community with payouts, shipping logistics, refunds, and more being managed by Treet
In this episode, Jason and Jake discuss the business of fashion and how brands can easily implement solutions that connect deeply with customers and improve their sustainability credentials at the same time

Dec 5, 2022 • 29min
E175: 🎓Mentoring Moments #16 | Key Omni-Channel KPI’s, Containing CAC via Z/1P Data, Agency/Vendor Partnership Management and More! | 06 December 2022
Welcome to 'Mentoring Moments', a sub-series of the At the Coalface Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Nov 30, 2022 • 44min
E174: The Art & Science of Real Time AI Chatbot eCommerce Price Negotiation w/ Rosie Bailey, Nibble - At the Coalface Podcast - 01 December 2022
Rosie is the Co-Founder and CEO of Nibble - https://www.nibbletechnology.com
After speaking with Rosie, I love this idea/platform!
Nibble is a SaaS based, AI driven chatbot platform with eCommerce superpowers
Nibble allow customers to negotiate the purchase price for products on an eCommerce site via AI chatbot
I know what you're thinking - the customer will always negotiate down to the lowest price possible!
Not universally true says Rosie - and with Nibble, merchants can set rules to limit their downside risk while simultaneously boosting brand engagement and conversion rates dramatically
In this episode, Jason and Rosie discuss human/eCommerce buyer psychology and how brands can leverage this to build more profitable eCommerce businesses

Nov 28, 2022 • 29min
E173: 🎓Mentoring Moments #15 | ’State of the eCommerce Nation’, Retention vs Acquisition, ’Phygital’ ROI Opportunities, Value of Integration/Automation and More! | 29 November 2022
Welcome to 'Mentoring Moments', a sub-series of the At the Coalface Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page