

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Feb 9, 2023 • 51min
E191: Leveraging Google Shopping as a Winning eCommerce Channel - Liam Patterson, Bidnamic - THE ECOMMERCE EDGE Podcast - 09 February 2023
Liam is the Founder & CEO of Bidnamic - https://www.bidnamic.com
Bidnamic is a SaaS solution that helps merchants manage and scale their Google Shopping Ads
Google Shopping Ads are a totally different beast to regular Google Ads and require specialist tools and expertise to get the most out of them
Bidnamic allows merchants to maximise revenue, profitability and data insights from Google Shopping through proprietary, advanced machine learning technology
In this episode, Jason and Liam discuss all the unique nuances of Google Shopping and how eCommerce merchants can intelligently build this channel to help fuel their success

Feb 1, 2023 • 47min
E190: Supporting the Explosion in Digital Product eCommerce Sellers - Daniele Servadei, Sellix - THE ECOMMERCE EDGE Podcast - 02 February 2023
Daniele is the CEO of Sellix - https://sellix.io/
Sellix is a SaaS eCommerce platform that helps brands sell digital products easily, think subscriptions, tokens, serial keys, digital downloads, video courses, software and licenses and more
Sellix is a bit like the 'Shopify of Digital Products'
Sellix also natively supports crypto payments
Sellix has many built in selling features that are add-ons with other platforms
In this episode, Jason and Daniele discuss the rise of digital products and how brands that sell them can rapidly build out highly scalable and profitable businesses

Jan 30, 2023 • 29min
E189: 🎓Mentoring Moments #22 | Custom ’Wait State Indicators’, Common Pitfalls For New eCommerce Businesses, The Perfect Co-Founder Trifecta and More! | 31 January 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Jan 25, 2023 • 48min
E188: Disruptive Retail - How Virtual Clienteling & ’Live Commerce’ Bring the In-Store Experience Home - Patrick Jacobs, Immerss - THE ECOMMERCE EDGE Podcast - 26 January 2023
We've recently rebranded from At the Coalface to 'THE ECOMMERCE EDGE' Podcast to better reflect what we do! Enjoy.
Patrick is the Co-Founder of Immerss - https://www.immerss.live/
Immerss is a SaaS based Clienteling/Customer Service & Live Shopping Platform for eCommerce
Immerss brings together mobile video based store concierge services, combined with Live Stream shopping into one, easy to use platform
Immerss Clienteling enables retail associates to give customers the support they need to make purchases via live video on demand services
Immerss Live Streaming allows merchants to entertain and interactwith customers to boost sales while viewers can add-to-cart and complete the purchase without ever leaving the show
In this episode, Jason and Patrick discuss the new 'Phygital' customer expectation and how these experiences blur the lines between online and offline retailing for a more seamless omni-channel experience

Jan 23, 2023 • 43min
E187: 🎓Mentoring Moments #21 | The ’Why’ of Native SaaS Integrations, ’Social Selling’, Building a Dev Team as a Non-Technical Founder and More! | 24 January 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

7 snips
Jan 18, 2023 • 52min
E186: The No/Low Code Revolution is Here! Bubble, Airtable, Zapier & Loom All Rolled Into One? - Jeremy Redman, TaskMagic - THE ECOMMERCE EDGE Podcast - 19 January 2023
We've recently rebranded from At the Coalface to 'THE ECOMMERCE EDGE' Podcast to better reflect what we do! Enjoy.
Jeremy is the Founder & CEO of TaskMagic - https://www.taskmagic.com/
TaskMagic is a SaaS based, low/no code productivity platform and workflow automation tool that can help automate almost any task performed through a web browser
With TaskMagic, users screen record themselves performing repetitive admin tasks in the browser and TaskMagic works in the background, systematising processes and API calls to allow these tasks to be performed entirely by TaskMagic based on set timings & triggers
Think of TaskMagic like RPA for browser based tasks
TaskMagic is particularly well suited to eCommerce businesses where admin tasks are often repetitive and time consuming
In this episode, Jason and Jeremy discuss the benefits of workflow automation and how this can give business leaders and their staff a mountain of time back to focus on the customer instead

Jan 17, 2023 • 46min
E185: 🎓Mentoring Moments #20 | Launching a Digital Product, Retail Indicators for 2023, Retail Mobile Apps and More! | 17 January 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Jan 11, 2023 • 35min
E184: Next Gen eCommerce Promotions With High Engagement QR Codes & Social ’Screenshots’ - w/ Tanya Sardana, Flyshot - THE ECOMMERCE EDGE Podcast - 12 January 2023
We've recently rebranded to 'THE ECOMMERCE EDGE' Podcast (formerly At the Coalface) to better reflect what we do! Enjoy.
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Tanya is the Co-Founder & CEO of Flyshot - https://www.flyshot.io/
Flyshot is an 'In Development/Beta', SaaS based eCommerce promotions management platform
Flyshot uses a unique model to drive high intent purchases
flyshot links campaign creative to unique QR codes which customers screenshot and then upload at checkout to qualify for the promotion
The high intent nature of screenshotting a promotion helps ensure low return rates from the social channels that customers uses most and ultra high engagement
In this episode, Jason and Tanya discuss eCommerce promotions, how the model is often broken and how high return rates on discounted products can kill eCommerce margins

Jan 4, 2023 • 49min
E183: Retail eCommerce Reimagined - w/ Matteo Grassi, Popup - THE ECOMMERCE EDGE Podcast - 05 January 2023
This is our first episode for 2023 and our first since rebranding to 'THE ECOMMERCE EDGE' Podcast to better reflect what we do.
This episode with Matteo is an absolute CRACKER to kick off 2023 with - so enjoy!
Matteo is the Co-Founder of Popup - https://www.popup.store
Popup is an entirely new kind of retail eCommerce platform
Popup allows merchants to create multiple buyer journey flows vs the traditional Home>Category>Product Page>Cart>Checkout flow
This is enabled through a completely drag and drop interface as well as the ability to create any kind of landing page which then adopts any flow a merchant wishes from there
In this episode, Jason and Matteo discuss what Matteo believes to be an opportunity for brands to create standout customer experiences painlessly!

Dec 28, 2022 • 59min
E182: Are eCommerce Membership Programs the New Loyalty? - w/ Andy Muntean, Inveterate - At the Coalface Podcast - 29 December 2022
Andy is the Head of Product at Inveterate - https://www.inveterate.com/
Inveterate is a SaaS Membership Platform for eCommerce
Brands like Amazon have been leveraging membership programs (eg: Prime) for years as a way to build loyalty and 'stickiness' with their customers
They know that if a customer has skin in the game by paying a membership fee, they will want to leverage that program for maximum value, thus creating recurring revenue and ongoing purchases for the brand
Learn how the best brands go 'viral' through the network effect of premium membership programs
In this episode, Jason and Andy discuss all things eCommerce membership, customer loyalty and retention