

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Mar 28, 2023 • 19min
E201: 🎓Mentoring Moments #27 | AI & Business Pivots, When to Close a Business, The Entrepreneurs Journey and More! | 28 March 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Mar 24, 2023 • 55min
E200: The Changing Face of SaaS, Bespoke Commerce Systems & The ’Dark Stack’ - Oliver Rhodes, Aalto Projects- THE ECOMMERCE EDGE Podcast - 24 March 2023
Oliver is the Founder of Aalto Projects & https://www.oliverrhodes.com
Ollie is also a good friend of the pod and is one of only a handful of guests that have returned for a 2nd time - he was our guest for lucky Episode 100 & now makes his return appearance for lucky episode 200!
Ollie has led sales & marketing operations for several fast growing SaaS companies and now brings all of his experience and expertise to bear with his own consulting firm - Aalto projects
Through his consulting work, Ollie has discovered that in some cases what a business needs is not another SaaS platform but a bespoke piece of software built on a SaaS platform (Airtable is his weapon of choice)
In this episode, Jason and Ollie discuss all things SaaS, commerce and software development and how businesses can benefit from this new paradigm

Mar 21, 2023 • 1h 2min
E199: 🎓Mentoring Moments #26 | Building and Delivering a ’Data as IP’ SaaS Platform, The Global Impacts of Higher Interest Rates and More! | 21 March 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Mar 16, 2023 • 42min
E198: Automated Omnichannel Campaign Management for Retail Chains - Sean Snyder, Engagement Agents - THE ECOMMERCE EDGE Podcast - 16 March 2023
Sean is the Founder & President of Engagement Agents - https://www.engagementagents.com
Engagement Agents is a SaaS based Retail Tech platform that helps brands manage marketing campaigns holistically across their entire retail store estate
Engagement Agents automates the process for brands to engage with site location owners (malls/plazas etc) to align joint marketing campaigns
Engagement Agents eliminates the need for store managers to liaise individually with site owners and allows a brand's 'head office' to coordinate campaigns with all location owners across the chain simultaneously in an automated and harmonised way
In this episode, Jason and Sean discuss the huge opportunity for retail brands to leverage and maximise marketing opportunities they are already paying for through their store location rents

Mar 14, 2023 • 19min
E197: 🎓Mentoring Moments #25 | eComm Optimisation Tips, The Value of the Shopify Ecosystem, Startup Efficiency and More! | 14 March 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Mar 9, 2023 • 46min
E196: Efficient, Commerce Critical Product Data Optimisation Across Digital Channels - Jesse Wragg, eCommeleon - THE ECOMMERCE EDGE Podcast - 09 March 2023
Jesse is the Co-Founder & MD of eCommeleon - https://www.ecommeleon.com
eCommeleon is a SaaS based eCommerce & omnichannel optimisation and listing platform
You can think of eCommeleon as an omnichannel tool and lightweight PIM rolled into one
eCommeleon makes it easy for merchants to list their products across Marketplaces, Shopping Comparison sites, Social Platforms and even across multiple regional eCommerce sites with product data being uniquely optimised per channel/region/market
In this episode, Jason and Jesse discuss the explosion in digital channels in recent years and how brands can start to manage these channels in a smarter, more efficient, more holistic yet more channel agnostic way

Mar 7, 2023 • 16min
E195: 🎓Mentoring Moments #24 | Supporting New Hires, Vendor Partnership Models, Co-Marketing and More! | 07 March 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Mar 2, 2023 • 38min
E194: AR in eCommerce UX/CX, Virtual Try On’s & More! - Manuel Messner, MAZING - THE ECOMMERCE EDGE Podcast - 02 March 2023
Manual is the Co-Founder & CEO of MAZING - https://mazingxr.com
MAZING is a SaaS based AR platform for eCommerce
MAZING helps merchants create and manage 3D models of their products for deep customer interactions
MAZING helps customers visualise products in physical spaces with hyper accuracy
MAZING also supports virtual try on fashion experiences at scale
In this episode, Jason and Manual discuss the current state of XR adoption and how eCommerce merchants can start leveraging this technology today to create new, immersive product & shopping experiences

Feb 21, 2023 • 35min
E193: 🎓Mentoring Moments #23 | Special Edition: Creating More Freedom In Your Life | 21 February 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
This is a special edition of Mentoring Moments where Jason shares some how to create more freedom in your life through the lens of starting your own business or side hustle
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Feb 18, 2023 • 42min
E192: Creating the Perfect Pre-Order Experience On Shopify - Oli Woods, PreProduct - THE ECOMMERCE EDGE Podcast - 18 February 2023
Oli is the Founder of PreProduct - https://preproduct.io/
PreProduct is a pre-order app for Shopify
PreProduct supports ‘pay later’, ‘pay now’ & deposit-based pre-orders
PreProduct keeps customers in the loop with front-end wording, a customer portal and email campaigns
PreProduct helps merchants improve their cashflow and gauge demand for new products in advance
In this episode, Jason and Oli discuss how eCommerce pre-orders can create better business outcomes for merchants and a better digital experience for their customers