

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

May 3, 2023 • 47min
E211: 📦B2B Commerce Corner #1 | How to Accelerate Your B2B Digital Commerce Enablement - Jay Schneider, B2B Squared | 03 May 2023
Jay is the Founder & CEO of B2B Squared - https://b2b-squared.com
Jay is a specialist B2B eCommerce Consultant that has helped many medium and large B2B enteprises through their digital transformation and eCommerce enablement process
Jay is also the head of B2B eCommerce Management at Danone - a global food & beverage manufacturer based in Paris France
In this episode, Jason & Jay discuss how B2B brands can accelerate their digital transformation journey through smart processes that cover all the major bases on the way to creating transactional eCommerce capabilities

May 1, 2023 • 43min
E210: 🎓Mentoring Moments #31 | Leaning Into Your Startup, Avoiding Co-Founder Conflicts, SaaS Consolidation, Raw Materials Sourcing for Sustainability and More! | 01 May 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Apr 27, 2023 • 26min
E209: WTF!? You’re Still Using Coupons in eCommerce? Replace Coupons with Cash Back & Win - Oren Charnoff, Fondue - THE ECOMMERCE EDGE Podcast - 27 April 2023
Oren is the Co-Founder & CEO of Fondue - https://www.getfondue.com
Fondue is a SaaS platform that helps eCommerce merchants stop hemorrhaging cash on discount coupons
Fondue replaces these coupon codes with proactive CashBack campaigns instead
CashBack is enabled by a UTM so brands can easily add it to any link in an email, sms, popup, influencer link, or ad
Shoppers can redeem CashBack post purchase either as cash or a gift card to use on the brand's store
Since not every shopper claims their CashBack, brands can reinvest that money into larger offers to increase conversion and revenue
In this episode, Jason & Oren discuss the dangers of discount driven eCommerce and the brand damage & ongoing discounting expectations this can create

Apr 25, 2023 • 49min
E208: 🎓Mentoring Moments #30 | Headless Relevancy, Customer Love & Profitability, Cross Functional KPI’s, ALL Staff Are Customer Facing and More! | 25 April 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Apr 20, 2023 • 45min
E207: CX/UX Focused Personalised eCommerce Product Merchandising - Daniel Gurevitch, Kimonix- THE ECOMMERCE EDGE Podcast - 20 April 2023
Daniel is the Co-Founder & CEO of Kimonix - https://www.kimonix.com
Kimonix is an AI powered SaaS platform that synchronizes sales data, inventory analytics, and insights on merchants' eCommerce customer preferences to create smart collections that boost sales, optimize inventory, and maximize margins
Kimonix helps eCommerce merchants to automate their personalised merchandising efforts to help increase conversions and delight customers with a more seamless customer experience via tailored product category merchandising and display
In this episode, Jason & Daniel discuss eCommerce 'smart personalisation' and where the industry is headed with the advent of 'AI Everywhere'

Apr 17, 2023 • 16min
E206: 🎓Mentoring Moments #29 | Killing The Fear Of Being A Visible Founder & Making Content, Your Most Important Startup Hires and More! | 17 April 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Apr 13, 2023 • 31min
E205: Helping Amazon 1P Sellers Become More Efficient, Scalable & Profitable Through Deep Data Intelligence - Bobby Peloquin, Retail Data Partners - THE ECOMMERCE EDGE Podcast - 13 April 2023
Bobby is the CEO of Retail Data Partners - https://www.retaildatapartners.com
RDP is a SaaS sales data, analytics, insights & business intelligence platform for Amazon 1P merchants
Most other Amazon merchant data platforms focus on Amazon 3P sellers and RDP uniquely fills this gap in the market for 1P sellers
RDP is a tool that helps Amazon 1P sellers become more Efficient, Scalable & Profitable through tailored, automated insights into their business
In this episode, Jason & Bobby discuss the unique needs of Amazon 1P sellers and how they can and should be leveraging their unique Amazon data to improve every aspect of their business

Apr 11, 2023 • 23min
E204: 🎓Mentoring Moments #28 | Getting Your Foot In The Agency Door, Learning Through Doing, The True Power of Discovery and More! | 11 April 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Apr 8, 2023 • 47min
E203: Reinventing Commerce For The Trades Industry - Jason Bauder, Video Chat A Pro - THE ECOMMERCE EDGE Podcast - 08 April 2023
Jason is the Founder & CEO of Video Chat A Pro - https://videochatapro.com
Jason is a plumber with a long history of working in and owning plumbing companies
After a life threatening visit to a customer's house, Jason thought there had to a better way for tradespeople like himself to service customers, at scale, without ever visiting their premises - and Video Chat A Pro was born
Video Chat A Pro is a SaaS based, tradesperson marketplace and video service commerce delivery platform rolled into one
In this episode, Jason & Jason discuss the challenges of building a new type of commerce platform and how knowing your industry and its needs intimately are critical success factors

Mar 30, 2023 • 41min
E202: Bringing ’Experiential Commerce’ to life for DTC Brands - Dhiraj Jain, dotkonnekt - THE ECOMMERCE EDGE Podcast - 30 March 2023
Dhiraj is the Co-Founder & CEO of dotkonnekt - https://www.dotkonnekt.com
dotkonnekt is a new, SaaS based Experiential Commerce platform for mid-large DTC brands
dotkonnekt allows these brands to seamlessly merge the content and commerce journey throughout the entire omnichannel customer lifecycle
dotkonnekt helps brands capture the elusive holy grail of retail - creating an emotional connection with their customers while generating true product and brand desire
In this episode, Jason and Dhiraj discuss 'Experiential Commerce' and what it means for brands that can seamless blend content & commerce throughout the customer journey