Jason Greenwood, a seasoned e-commerce strategist and founder of Greenwood Consulting, sheds light on the urgent need for B2B brands to embrace digital transformation. He discusses the daunting challenges posed by COVID-19, emphasizing how brands must adapt to survive. Data management hurdles and the importance of structured product information are addressed alongside misconceptions about e-commerce success. Jason highlights the necessity of hands-on experience and modern tools in navigating shifting buyer expectations and enhancing customer service.

In this engaging conversation, Kevin Zaw discusses Shopify's dynamic partnerships, including ties with platforms like Roblox and YouTube. Theo Burns shares insights on his new role at Big Blue, emphasizing the importance of effective communication in e-commerce collaborations. They explore the evolution of commerce, highlighting TikTok's rise and the significance of shared knowledge in driving industry growth. Additionally, they delve into the challenges of content creation versus consulting, and strategies for aligning business goals with partner integrations.

💡Avi (https://www.linkedin.com/in/moskowitzavi) is the Co-Founder & CEO of PrettyDamnQuick - https://www.prettydamnquick.com 💡PrettyDamnQuick is an eCommerce shipping personalization enablement platform for eCommerce brands 💡PrettyDamnQuick allows brands to A/B test in checkout to find their best performing everything: Free shipping threshold, Shipping pricing & text, Upsells, badges & offers 💡PrettyDamnQuick helps eCommerce brands to boost revenues with: - Clear Amazon-like “Arrive by” dates for each order, - Real-time calculations: zones, processing time, backlogs, blackout dates - Upsell faster delivery, order protection, gift unlocks, returns, and more - Fully branded tracking pages for customers 💡In this episode, Jason & Avi discuss how personalization of the eCommerce checkout experience has largely been ignored until now and how this is negatively impacting brand profitability and the customer experience Enjoy!

📦Evihn (https://www.linkedin.com/in/evihnv) is the Global Manager, Omni-Channel Marketing for Illumina - https://www.illumina.com 📦Illumina is a global genomics and human health leader innovating the future of precision health 📦Illumina develops DNA sequencing and array-based life sciences technologies to enable boundless research discovery and personalized health 📦Illumina products help pioneer advances in oncology, genetic and infectious diseases, reproductive health, and beyond 📦In this episode, Jason & Evihn discuss some of the unique complexities of operating a B2B eCommerce function in the Life Sciences world and how Illumina is innovating here just as much as with the products they sell Enjoy!

🎓In this special episode of Mentoring Moments, Jason Guests on The Shades of Entrepreneurship Podcast with Gabriel Flores (https://www.linkedin.com/in/mrgabrielflores) - https://www.theshadesofe.com 🎓Thanks Gabriel for featuring Jason on your Podcast! Enjoy!

💡Cris (https://www.linkedin.com/in/cristian-orasanu-86a46362) is the Co-Founder of Naratix - https://naratix.ai 💡Naratix is a GenAI product data platform for eCommerce brands & marketplaces 💡Naratix has 3 primary modules - Nara: AI Product Data/Content Generator, Dynamo: AI Product Data Organizer, Gina: AI Personal Shopping Assistant 💡Naratix helps eCommerce brands solve for their biggest data challenges: Product data generation, quality and organization and matching products with buyer wants and needs 💡In this episode, Jason & Cris discuss how novel and unique AI tech is now able to streamline many product data functions within eCommerce businesses Enjoy!

📦Brennen (https://www.linkedin.com/in/brennen-volbeda-2a6a5830) is the Director Digital Experience & Strategy at PCNA - https://www.pcna.com 📦PCNA is a wholly owned subsidiary of Polyconcept, the world’s leading promotional products supplier 📦PCNA has headquarters near Pittsburgh, Pa., and offers the industry’s biggest and most diverse offering of products and decoration services 📦PCNA sells direct to business customers and via a worldwide network of distributors 📦In this episode, Jason & Brennen discuss the promotional and light manufacturing industries and how removing friction with high quality product configurators and a cutting edge eCommerce experience can dramatically improve sales and market share Enjoy!

🎓Tanner (⁠https://www.linkedin.com/in/tannerholt⁠) is the Founder of Mach 7 Marketing - ⁠https://mach7onlinemarketing.com⁠ 🎓Mach 7 Marketing helps eCommerce merchants improve the conversion rate of their websites using their Growth-Driven Design framework 🎓Tanner was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- 🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast 🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions 🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! 🎓The episode title outlines some of the topics covered in the episode for reference 🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise 🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c⁠⁠⁠⁠⁠⁠⁠ Enjoy!

💡Louis (https://www.linkedin.com/in/louiskinley) is the Co-Founder & CEO of Lynk Me - https://www.lynk-me.com 💡Lynk Me is a SaaS based platform that allows eCommerce brands to 'Revolutionize Their Data Workflow with a Comprehensive Data Intelligence Platform' 💡Lynk Me offers an intuitive interface designed to streamline the process of collecting, transforming, unifying, and analyzing data from diverse sources 💡Lynk Me helps brands say goodbye to complexity and hello to actionable insights at their fingertips 💡In this episode, Jason & Louis discuss the common data and analytics challenges that many brands face today and how they can best start to address them and better leverage data for business success Enjoy!

📦Ryan (https://www.linkedin.com/in/ryan-kulp) is the Program Director for the annual B2B Online Conference Series by WBR - https://b2bmarketingeast.wbresearch.com (Florida) & https://b2bmarketing.wbresearch.com (Chicago) 📦 B2B Online aims to be the premier B2B focused eCommerce & digital transformation conference in the United States 📦 B2B Online allows manufacturers, wholesalers, distributors, agencies/service providers, tech vendors & consultants to come together twice a year to meet, mingle, share their experiences in a fun, relaxed, educational but high energy environment 📦In this episode, Jason & Ryan discuss how B2B Online came to be, why it exists and how it caters to such a wide variety of delegates and attendees in the B2B eCommerce community Enjoy!