E555:🎙️THE COMMERCETOOLS STORY | DIRK HOERIG - COMMERCETOOLS | THE ECOMMERCE EDGE Podcast

💡⁠Dirk is the Founder (2006) & CIO (former CEO) of Commercetools - https://commercetools.com

💡Commercetools is and was one of the first major proponents of 'Headless Commerce' and in fact this term was coined by Dirk in 2012

💡Commercetools was a founding member of the MACH Alliance (June 2020)

💡Commercetools pioneered the concept of 'Composable Commerce Architecture' and has championed it ever since

💡In this episode Jason & Dirk discuss the history of Commercetools and where Dirk sees commerce headed in the era of AI and Agentic Commerce

Enjoy!