THE ECOMMERCE EDGE Podcast with Jason Greenwood

Eric is the Co-Founder & CEO of ReConvert - https://www.reconvert.io ReConvert is a post purchase customer experience platform/app for Shopify merchants ReConvert helps merchants sell more, by making it easy to optimize the post-purchase journey ReConvert allows merchants to add checkout upsells, one-click upsells, thank you page offers & more in minutes In this episode, Jason & Eric discuss how important the post purchase customer experience is to AOV, LTV and customer loyalty and how ultra careful merchants should truly be with anything that could add buying friction PRE-purchase ReConvert Upsell & Cross Sell Shopify App⁠ ReConvert YouTube Channel

Jason is the Principal B2B Visionary at Bloomreach - https://www.bloomreach.com Jason is a long time B2B commerce industry veteran, with over 20 years in the space! Jason helps B2B brands improve their product data and search/merchandising game by helping them realise data as an asset Jason acts as an internal B2B evangelist at Bloomreach, ensuring that the platform is fit for purpose for B2B merchants and their complex & unique requirements Bloomreach is a personalisation, search and merchandising platform for eCommerce In this episode, Jason & Jason discuss how product data and the B2B customer experience are mission critical catalysts for B2B merchants to be able to sell more in the brave new world of digital commerce

Dustin is the Founder of Performance Marketing Manager - https://performancemarketingmanager.com Dustin was gracious enough to be our guest mentor for this episode of Mentoring Moments - thanks Dustin! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship with Jason on this page: https://www.greenwoodconsulting.net/jason-greenwood-mentor-sessions

Sophie is the Co-Founder & CEO of yayloh - https://www.yayloh.com yayloh is an end to end returns platform for fashion brands yayloh is laser focused on how brands can turn returns into a strategic customer retention advantage vs just an expensive part of doing business yayloh believes that returns are a crtitical customer touch point, one that can build brand value, give customers joy and stand out as a reason to return to the brand again and again In this episode, Jason & Sophie discuss how brands need to change their mindset and strategy around returns so that it becomes a key pillar of long term trust building between brand and customer

Suzie is the Digital Marketing & E-Commerce Lead (ANZ) at Metagenics - https://metagenicsanz.com Metagenics is a natural health product and supplement manufacturer Metagenics supplies the trade (Practitioners) and retailers via B2B eCommerce & EDI Metagenics is also increasingly leaning into DTC eCommerce for sales of its consumer/retail products In this episode, Jason & Suzie discuss the challenges and opportunities that eCommerce presents for manufacturers and how they can best leverage digital channels to educate, inform and ultimately sell more

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page: https://bit.ly/3Ncui1c

Ron is the Co-Founder & CEO of Rockerbox - https://www.rockerbox.com Rockerbox is a SaaS based, Omnichannel marketing attribution, tracking & modelling platform Rockerbox "brings clarity to the noise through accurate attribution and marketing mix modeling that helps you make the right optimizations." Rockerbox allows markeeters to become increasingly confident in where their marketing budget is working hardest for them In this episode, Jason & Ron talk about the evolving world of online privacy, how this is affecting marketers' ability to do their job well and what they can do about it

Brandon is the CMO of Wholesale Gorilla - https://wholesalegorilla.com Wholesale Gorilla⁠ is a Shopify App that adds a suite of B2B functionality to Shopify Wholesale Gorilla has been available since 2017 and has steadily added new functionality then until now Brandon was brought in by the founders as a fractional CMO to help supercharge app sales and performance through strategic marketing initiatives In this episode, Jason & Brandon talk about the challenges of building a brand outside the Shopify ecosystem and how B2B eCommerce tech vendors can position and market themseleves for succsess in this bravew new world

Liz is the Founder & CEO of GROW AI - https://www.getgrowai.com Liz was gracious enough to be our guest mentor for this episode of Mentoring Moments - thanks Liz! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page: https://bit.ly/3Ncui1c

James is the Founder & CEO of ⁠Particular Audience⁠ - ⁠⁠https://particularaudience.com⁠⁠ Particular Audience is an eCommerce Search, Merchandising and Personalisation Engine Particular Audience helps merchants sell more by tailoring their customer experience to the 1-1 level In this episode, Jason & James discuss how Particular Audience has evolved in the age of AI and how merchants and their customers are benefiting as a result