

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Aug 3, 2023 • 1h 18min
E250: 📦B2B Commerce Corner #14 | UNVEILING THE DIGITAL TOOLING B2B BRANDS REQUIRE TO SUCCEED AT ECOMMERCE - Andrew Rogencamp, Commerce Vision - THE ECOMMERCE EDGE Podcast - 02 August 2023
Andrew is the COO of Commerce Vision - https://www.commercevision.com.au
Commerce Vision is a SaaS based, B2B focused eCommerce/Omnichannel platform
Commerce Vision also offers advanced order management/automation, field merchandising and mobile CRM modules
In this episode, Jason & Andrew discuss how B2B eCommerce has evolved over the last 20+ years, how Commerce Vision has evolved alongside these changes and how B2B merchants can leverage a modern tech stack to deliver sales and service efficiency and advanced eCommerce UX at scale

Jul 30, 2023 • 58min
E249: SPECIAL EDITION - REAL TIME REVIEW OF THE BARE KIND MANAGEMENT BOARD PACK & RECOMMENDATIONS - CANDID FOUNDERS PODCAST
JASON GUESTS ON THE CANDID FOUNDERS PODCAST!
In this episode, Jason's reviews the Bare Kind Board Pack in REAL TIME!
We discuss:
Channel Risk - how does BK expand from 1 B2B Marketplace and an online store into everywhere
Who are the BK ICP's and how do we get them to trust us?
How does BK think about their business as charity first, not channel first. At the moment Charity feeds into B2B and B2C but should be leading, it's their secret sauce!
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Key Candid Founders & Bare Kind Links:
Candid Founders YT Channel: https://www.youtube.com/@Barekind/videos
🚨 Subscribe to our newsletter - https://candidfounders.com
🧦 Buy our socks: https://barekind.com/
🛒 Stock our socks: https://barekind.faire.com
💸 Sell on Faire: https://www.faire.com/apply/barekind
(We get £150 for a referral which helps us invest money to build these videos)

Jul 28, 2023 • 58min
E248: CREATING A UNIVERSAL COMMERCE API TO ENABLE COMMERCE EVERYWHERE - Arjun Bhargava, Rye - THE ECOMMERCE EDGE Podcast - 28 July 2023
Arjun is the Co-Founder & CEO of Rye - https://rye.com
Rye aims to be the 'plumbing' of the next generation internet
Rye will be the 'spades and picks' that enables commerce everywhere
Rye connects buyers and sellers via intermediate merchants across media and other platforms (think Link In Bio platforms, Netflix etc)
In this episode, Jason & Arjun discuss the gaps in the market that are preventing commerce from being truly universal and how Rye and their heavy hitting VC backers aim to fix

Jul 26, 2023 • 60min
E247: 📦B2B Commerce Corner #13 | HOW & WHY B2B COMMERCE IS TAKING CENTRE STAGE AT BIGCOMMERCE - Lance Owide, BigCommerce - THE ECOMMERCE EDGE Podcast - 26 July 2023
Lance is the Director, Business Groups and General Manager of B2B at BigCommerce - https://www.bigcommerce.com
BigCommerce is a SaaS eCommerce Platform targeted at mid-market enterprise eCommerce merchants and above
BigCommerce has increasingly focused on serving B2B merchants more deeply and completely over the last few years starting with the release of the 'B2B Edition' in mid-2021
BigCommerce followed up this release with the purchase of BundleB2B and B2B Ninja in mid-2022 and have continued to rapidly develop, enhance and extend B2B functionality in the platform ever since
In this episode, Jason & Lance discuss the current state of B2B commerce, its mid-term growth prospects, the importance of B2B merchants to BigCommerce and why B2B functionality is such a central focus for the platform and its future

Jul 24, 2023 • 19min
E246: 🎓Mentoring Moments #43 | CLEARING INVENTORY WITHOUT KILLING YOUR BRAND, THE ECONOMICS OF BUNDLING, REVENUE VS UNIT SALES GROWTH, SCALING CONTENT FAST | 24 July 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Jul 21, 2023 • 50min
E245: FROM COMMUNITY TO RETAILER TO SOCIAL COMMERCE PLATFORM IN 7 YEARS - Brayden Ware, Holler Commerce - THE ECOMMERCE EDGE Podcast - 21 July 2023
Brayden is the Growth Specialist at Holler Commerce - https://www.hollercommerce.com
Holler Commerce is a social commerce platform that converts audience into community and impressions into revenue
Holler Commerce started life as the home-grown tech behind the wildly successful otdoors community and commerce platform GoWild
Holler Commerce is the productisation and commercialisation of the GoWild tech underpinnings
Holler Commerce is designed to help retailers start with community and build commerce experiences on top of it
In this episode, Jason & Brayden discuss how Holler came to be and why brands should focus on building out and serving a community of the like minded before ever trying to sell to them

Jul 19, 2023 • 42min
E244: 📦B2B Commerce Corner #12 | CAPITALISING ON DTC EXPERIENCE TO BUILD B2B ECOMMERCE CAPABILITY - Matt Donin, Thermacell - THE ECOMMERCE EDGE Podcast - 19 July 2023
Matt is the eCommerce Manager at Thermacell - https://www.thermacell.com
Thermacell is a designer, manufacturer, wholesaler, distributor & DTC retailer of natural insect repellent products
Matt has a deep background in DTC & retail eCommerce having come from Amazon
Matt has helped Thermacell turn his experience into a strategic B2B eCommerce strength
In this episode, Jason & Matt discuss how B2B brands can leap ahead by pulling from the rich eCommerce talent pool to be found in the DTC & B2C eCommerce world

Jul 17, 2023 • 16min
E243: 🎓Mentoring Moments #42 | CATALYSTS FOR BUILDING CONFIDENCE, IDENTIFYING EXCEPTIONALITY AND FINDING ’IKIGAI’ | 17 July 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Jul 14, 2023 • 46min
E242: NEXT LEVEL ECOMMERCE EXPERIENCE PERSONALISATION AT SCALE - Kasper Jensen, Hello Retail - THE ECOMMERCE EDGE Podcast - 14 July 2023
Kasper is the Co-Founder of CEO of Hello Retail - https://helloretail.com
Hello Retail helps eCommerce brands create an ened to end personalised customer Journey
Hello Retail provides: Search & Merchandising, Product Recommendations, Audience Builder, Triggered Email and Personalised Brand Page functionality
In this episode, Jason & Kasper discuss how and why brands MUST make their customer experiences more personal and tailored if they want to win at the game of retail

Jul 12, 2023 • 51min
E241: 📦B2B Commerce Corner #11 | ACCELERATING YOUR PATH TO B2B ECOMMERCE EXCELLENCE - THE RISE OF DIGITAL NATIVES IN B2B - Jess Herzog, Chief - THE ECOMMERCE EDGE Podcast - 12 July 2023
Jess is the eCommerce Manager (B2B) at Chief Enterprises - https://store.chiefenterprises.com
Chief is a designer, manufacturer, wholesaler and distributor of electro-mechnical and power systems for the on-offroad vehicle indistries
You can think of Chief as an OEM partner to the industry they serve
Chief is a pure B2B business
Jess is a digital native and has been working with Chief for over 4 years
Jess knows B2B eCommerce inside out as this has been the focus of her entire career thus far
In this episode, Jason & Jess discuss how B2B brands can get a leg up on their competitors by hiring eCommerce savvy digital natives to help accelerate their journey to digital commerce success