

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
-
THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
-
THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Jul 12, 2023 • 51min
E241: 📦B2B Commerce Corner #11 | ACCELERATING YOUR PATH TO B2B ECOMMERCE EXCELLENCE - THE RISE OF DIGITAL NATIVES IN B2B - Jess Herzog, Chief - THE ECOMMERCE EDGE Podcast - 12 July 2023
Jess is the eCommerce Manager (B2B) at Chief Enterprises - https://store.chiefenterprises.com
Chief is a designer, manufacturer, wholesaler and distributor of electro-mechnical and power systems for the on-offroad vehicle indistries
You can think of Chief as an OEM partner to the industry they serve
Chief is a pure B2B business
Jess is a digital native and has been working with Chief for over 4 years
Jess knows B2B eCommerce inside out as this has been the focus of her entire career thus far
In this episode, Jason & Jess discuss how B2B brands can get a leg up on their competitors by hiring eCommerce savvy digital natives to help accelerate their journey to digital commerce success

Jul 10, 2023 • 1h 11min
E240: 🎓Mentoring Moments #41 | CHANGING THE TRAJECTORY OF YOUR CAREER TOWARDS DIGITAL & MORE! | 10 July 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Jul 7, 2023 • 51min
E239: WHAT DOES A FUTUREPROOF HEADLESS COMMERCE PLATFORM LOOK LIKE? - Martin Jensen, Centra - THE ECOMMERCE EDGE Podcast - 07 July 2023
Martin is the Co-Founder of Centra - https://centra.com
Centra is an mid-enterprise headless commerce platform
Centra also offers more than commerce, including Order Management and a Lightweight PIM system
Centra is designed to be a cost effective headless commerde solution for DTC & B2B brands
Centra is focused primarily on the fashion & lifestyle verticals
In this episode, Jason & Martin discuss what merchants and agencies are loking for in their headless commerce solution and how it can solve for real business challenges - at scale

Jul 5, 2023 • 1h 17min
E238: 📦B2B Commerce Corner #10 | SCRATCHING AN ITCH - BUILDING A B2B ECOMMERCE PLATFORM WITH ERP IN MIND - Arno Ham, Sana Commerce - THE ECOMMERCE EDGE Podcast - 05 July 2023
Arno is Co-Founder & CTO of Sana Commerce - https://www.sana-commerce.com
He is also the host of the B2B E‑Commerce Integrated Podcast
Arno has been working in the B2B eCommerce space for almost 13 years
Arno knows the good, the nad and the ugly when it comes to successful B2B eCommerce projects
Arno also deeply understands the opportunity that B2B eCommerce presents for legacy B2B brands that do not offer eCommerce to their customers today
In this episode, Jason & Arno discuss his background in B2B commerce, how Sana came to be and how B2B merchants can help ensure B2B eCommerce project success and high channel adoption rates by their customers
You can check our sponsor for this episode here: Mikata

Jul 4, 2023 • 49min
E237: 🎓Mentoring Moments #40 | SPECIAL EDITION: AMA (ASK ME ANYTHING) WITH JASON - YOUR ONLINE Q’S ANSWERED | 03 July 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Jun 30, 2023 • 44min
E236: LEVERAGING CONSUMER INTENT & PSYCHOLOGY TO PERSONALISE THE ECOMMERCE BUYER JOURNEY - Alan Gormley, Shopbox - THE ECOMMERCE EDGE Podcast - 30 June 2023
Alan is the CEO of Shopbox - https://www.shopbox.ai
Shopbox is a SaaS based, game-changing AI sales engine for eCommerce stores
Shopbox leverages consumer psychology, shopping and buying patters to personalise all stages of the customer journey
Shopbox uniquely and accurately matches your merchandising goals to customer desires
Shopbox mimics shop assistant behaviours - a good store assistant sells the product - a great one sells the bundle
Shopbox uses smart prompts to generate multiple product purchases in the same visit
With Shopbox - one customer click builds a unique store experience around that customer
In this episode, Jason & Alan discuss how consumer psychology and buying patterns demonstrate buyer intent and how AI aided customer journeys can improve sales and conversion metrics for brands

Jun 28, 2023 • 57min
E235: 📦B2B Commerce Corner #9 | WALKING DOWN B2B ECOMMERCE MEMORY LANE - HOW IT ALL STARTED - Chris McCollum, Heidrick & Struggles - THE ECOMMERCE EDGE Podcast - 28 June 2023
Chris is currently the Application Architect for Heidrick & Struggles
Chris has worked in eCommerce for 25+ years
Chris has a deep specialisation in enterprise and solution architecture and dev engineering of eCommerce platforms
Chris has also specialised in B2B eCommerce for a good portion of his career and was part of the original development team that built IBM Websphere Commerce and its B2B eCommerce functionality - one of the first in the game to offer this
In this episode, Jason & Chris discuss the history of B2B eCommerce, how we got where we are today and where he sees the future of the industry headed, along with his take on the biggest B2B commerce opportunities available to merchants today
You can check our sponsor for this episode here: Mikata

Jun 26, 2023 • 20min
E234: 🎓Mentoring Moments #39 | STARTING UP ON SHOPIFY SUCCESSFULLY - SELECTING A FREELANCER OR AGENCY PARTNER | 26 June 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Jun 23, 2023 • 38min
E233: BUILDING A MARKETING AUTOMATION & COMMUNITY ENGAGAMENT PLATFORM FOR INSTAGRAM - Paul Albou, Ubu - THE ECOMMERCE EDGE Podcast - 23 June 2023
Paul is the Co-Founder of Ubu - https://www.getubu.com
Ubu is a permission based, Opt-In, Marketing Automation Platform for Instagram
Ubu is so much more than just Marketing Automation though - it is an end to end community engagement platform for Instagram
Ubu helps strong personal and commercial brands better create a community from their Instagram following through automated, DM based communication
Think of Ubu a bit like the 'Klaviyo' of Instagram
In this episode, Jason & Paul discuss how smart brands are succesfully migrating their rented audiences from platforms like Instagram to owned platforms like email and other forms of direct communications

Jun 21, 2023 • 59min
E232: 📦B2B Commerce Corner #8 | HOW A SUSTAINABLE BRAND WITH A SOCIAL CONSCIENCE BUILT THEIR B2B BUSINESS ON MARKETPLACES - Andrew Kemp, Bare Kind - THE ECOMMERCE EDGE Podcast - 21June 2023
Andrew is the Co-Founder & Director of Bare Kind - https://barekind.co.uk
Bare Kind are a sustainable fashion brand with a built in social conscience as part of their business model
Bare Kind make bamboo fabric socks featuring endangered animals in their designs
Bare Kind donates 10% of all profits to animal charities representing the animals displayed in their designs
In this episode, Jason & Andrew discuss sustanability, greenwashing, authenticiy and building a B2B eCommerce channel by leveraging B2B marketplaces like Faire
You can check our sponsor for this episode here: Mikata