

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Jun 19, 2023 • 35min
E231: 🎓Mentoring Moments #38 w/Guest Mentor Ryan Imlach | How to Make Your Business 200% More Efficient Using ChatGPT | 19 June 2023
Ryan is the CEO & Head of Digital for SunshowerOnline AU - https://sunshoweronline.com.au
Ryan was gracious enough to be our guest mentor for this episode of Mentoring Moments - thanks Ryan!-------------------------------------------
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Jun 16, 2023 • 49min
E230: Ultimate QR Code Experiences & Management for eCommerce - Kait Stephens, Brij - THE ECOMMERCE EDGE Podcast - 16 June 2023
Kait is the Co-Founder of CEO of Brij - https://brij.it
Brij is a SaaS platform that provides the ultimate in QR code generation, managament and analytics for eCommerce
Brij acts as a simple, easy to use consumer 'bridge' between the smartphone and a brands website and consumer facing content and experiences
Brij helps brands create QR Code Experiences for their products, allowing customers to register, reorder, and more with a simple scan
In this episode, Jason & Kait discuss how QR codes have come to the fore for eCommerce branding, merchandising, marketing, service and CX since their consumer resurgence & adoption during Covid

Jun 14, 2023 • 1h 2min
E229: 📦B2B Commerce Corner #7 | Building a B2B eCommerce Centre of Excellence - Brett Sinclair, b2bea.org - THE ECOMMERCE EDGE Podcast - 14 June 2023
Brett is the Executive Director of the B2B eCommerce Association - https://b2bea.org
The B2B eCommerce Association is truly helping to put B2B eCommerce on the map
Brett is a B2B eCommerce expert, having worked in the space for well over a decade
The B2BEA aims to be an industry body that supports the adoption of B2B eCommerce by creating a focal point for industry players to participate in and contribute to
The B2BEA also works with B2B eCommerce thought leaders and content producers to create a 'Centre of Excellence' for B2B eCommerce and related practitioners
In this episode, Jason & Brett discuss the state of B2B eCommerce, how he has seen it evolve over the last decade, as well as what's next for B2BEA.ORG
Check our sponsor for this episode: Mikata

Jun 12, 2023 • 16min
E228: 🎓Mentoring Moments #37 | Following Your Heart & Turning Creativity Into Coin | 12 June 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Jun 9, 2023 • 43min
E227: Making Direct Mail An Easy Part of the eCommerce Martech Workflow - Michael Epstein, PostPilot - THE ECOMMERCE EDGE Podcast - 09 June 2023
Michael is the Co-Founder of PostPilot - https://www.postpilot.com
PostPilot is a SaaS platform that offers Direct Mail marketing reinvented for modern eCommerce
PostPilot makes it a cinch to send personalized, profitable Direct Mail for eCommerce brands
PostPilot also integrates with common systems in the eComm martech stack such as Klaviyo, making it super easy to integrate PostPilot into existing Marketing Automation workflows
PostPilot makes sending direct mail as easy as sending an email!
In this episode, Jason & Michael discuss how effective Direct Mail is, why it has been shunned by many digital marketers and how they can recapture this opportunity at scale for the digital age

Jun 7, 2023 • 57min
E226: 📦B2B Commerce Corner #6 | Delivering B2B eCommerce Capabilities In a 65 Year Old Manufacturing Powerhouse - Michael Mangione, W. L. Gore - THE ECOMMERCE EDGE Podcast - 07 June 2023
Michael is the Global Head of Digital Experience and Brand for W. L. Gore & Associates - https://www.gore.com
W. L. Gore & Associates are of course famous for manufacturing technical fabrics like their ground breaking Gore-Tex waterproof/breathable fabric
Michael has been working with W. L. Gore for nearly 5 years, helping them build out their B2B Digital Commerce experiences
Michael has worked for other leading B2B manufacturers such as BOSE & BOC Edwards and is a wealth of B2B eCommerce info
Michael knows exactly wjhat it takes to build world class B2B teams and sales enablement and shares from his deep pool of knowledge
In this episode, Jason & Michael discuss how he enables B2B digital commerce capabilities at some of the biggest manufacturers in the world!

Jun 5, 2023 • 21min
E225: 🎓Mentoring Moments #36 | Going Global With Your SaaS Platform: Managing International Expansion & Partnerships and More! | 05 June 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Jun 2, 2023 • 52min
E224: Gamifying Better eCommerce Results Through Interactive UX - Nik Skarbye, Scratcher - THE ECOMMERCE EDGE Podcast - 02 June 2023
Nik is the CCO & Partner of Scratcher - https://scratcher.io
Scratcher is a SaaS based, interactive eCommerce Gamification & Quiz Commerce Platform
Scratcher goes beyond traditional marketing to incentivise the customer journey with interactive marketing
Scratcher offers more than 20 interactive game formats such as:
Scratchcard, Wheel of fortune, Slot Machine, Dice, Mystery Box, Lucky Number
Scratcher helps brands to generate leads, enhance loyalty, promote products and drive salesIn this episode, Jason & Nik discuss eCommerce gamification and how brands of all shapes and sizes can increase engagement via Quiz Commerce

May 31, 2023 • 50min
E223: 📦B2B Commerce Corner #5 | Enabling B2B eCommerce At Scale For A Global Manufacturer - Dean McElwee, Stanley Black & Decker - THE ECOMMERCE EDGE Podcast - 31 May 2023
Dean is the Director, Global eCommerce Collaboration at Stanley Black & Decker - https://www.stanleyblackanddecker.com
Dean has been working with B&D for over 2 years - helping them build out their tech and capabilities around eCommerce and specifically, B2B eCommerce globally
Dean has a wealth of experience in the B2B eCommerce space and helping manufacturing brands go global with their eCommerce ambitions
In this episode, Jason & Dean discuss what it takes to enable B2B eCommerce at scale for global brands

May 29, 2023 • 21min
E222: 🎓Mentoring Moments #35 | Content With Impact, The Rise of Video Content, Facing The AI Creator Threat and More! | 29 May 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page