THE ECOMMERCE EDGE Podcast with Jason Greenwood

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠David is the Founder of Handwrytten - https://www.handwrytten.com Handwrytten’s technology allows brands to scale their handwritten outreach, creating positive impressions and long lasting bonds Handwrytten brings the power of AI, robotics and personalisation to pen and ink letters and card Handwrytten allows brands to interweave handwritten notes into their marketing automation workflows In this episode, Jason & David discuss how postal direct mail has evolved over the years and how handwritten notes achieve unique cut through unlike any other form of customer communication

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mark is the SVP - B2B and Market Research at Digital Commerce 360 (DC360) - https://www.digitalcommerce360.com DC360 is one of the preeminent B2B commerce news and research orgabisations in the world Mark has been doing deep market research in the world of B2B digital commerce for over two decades In this episode, Jason & Mark discuss what we collectively achieved in B2B digital commerce in 2023 and what's in-store for us in 2024 and Mark makes a prediction as to which B2B channel will see the most growth in 2024!

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠https://bit.ly/3Ncui1c

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Josh is the Founder of KickoffLabs - https://kickofflabs.com KickoffLabs is a viral marketing gamification platform for eCommerce brands KickoffLabs saves money and drives sales by turning fans into influencers using viral giveaways, leaderboards, referral rewards, or product launches In this episode, Jason & Josh discuss how brands can create more engaging customer experiences by making them more novel, fun and rewarding

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Julie is a B2B eCommerce Consultant at The B2B Clinic - https://www.theb2bclinic.com For 20 years, Julie was also the B2B eCommerce Manager for VF Corp, one of the largest and most well known house of outdoor, surf, skate and adventure apparel and footwear brands in the world VF counts famous brands like Vans, Dickies, Supreme, JanSport, The North Face among their portfolio. In this episode, Jason & Julie talk about how Julie helped build the B2B eCommerce function for VF Corp across their entire portfolio of brands - it's a fascinatig story of bringing a new sales channel to a global brand powerhouse

Jason is the Founding Partner of GW Partners - https://www.gw.partners Jason was gracious enough to be our guest mentor for this episode of Mentoring Moments - thanks Jason! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠https://bit.ly/3Ncui1c

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hamish is the Co-Founder of Order Editing - https://apps.shopify.com/order-editing Order Editing is a powerful Shopify app that lets customers edit their own orders after they are placed This self service function reduces friction for customers and unburdens customer service teams that would usually have to edit these orders manually The app also lets marketers leverage order editing as an opportunity to up/cross sell customers at the same time In this episode, Jason & Hamish discuss how Order Editing came to be and why, plus how he was able to bring this app to market in under a year!

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Isaiah is the Co-Founder & CEO of Trellis - https://trellis.co Trellis is a full service eCommerce agency based in based in Boston, with 6 global offices Trellis specialises in B2B eCommerce and building solutions to cater uniquely for the complex needs of B2B merchants and their customers In this episode, Jason & Isaiah discuss what makes B2B commerce so special and unique and how merchants can make sure their eCommerce projects are a success

Paul is the CGO of ⁠⁠⁠⁠6pillars.ai Paul was gracious enough to be our guest mentor for this episode of Mentoring Moments - thanks Paul! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mikael is the Founder & CEO of Funnelytics - https://funnelytics.io Funnelytics is a visual marketing analytics platform for eCommerce merchants Funnelytics helps performance-driven marketers map and analyze customer journeys all on one visual canvas Funnelytics let's marketers ditch the complexities of Google Analytics and use their analytics-powered whiteboard to get actionable answers, faster In this episode, Jason & Mikael discuss why and how Funnelytics was born and how the power of 'show vs tell' can help digital marketers accelerate their decision making with greater confidence