

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Oct 11, 2023 • 1h 4min
E280: 📦B2B Commerce Corner #24 | WHAT DO ENTERPRISE LEVEL MANUFACTURERS NEED IN THEIR NEXT ECOMMERCE TECHNOLOGY? | LARRY RAMPONI, VIAX.IO | THE ECOMMERCE EDGE Podcast
Thanks to our incredible episode sponsors:
Wholesale Gorilla - https://wholesalegorilla.com
Wholesale Gorilla is THE Shopify app for B2B brands and wholesalers: https://apps.shopify.com/wholesale-gorilla
Use Coupon Code EDGE to get 50% off your first paid month with Wholesale Gorilla!
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Larry is the Co-Founder & CEO of VIAX.IO - https://viax.io
VIAX is an end to end SaaS eCommerce platform for B2B merchants
VIAX helps mid-large enterprise manufacturers, wholesalers and distributors move their complex sales operations online seamlessly
VIAX offers multiple B2B commerce modules such as: CPQ, Subscriptions/Recurring Orders, Catalog Management (light PIM), Order Management/Routing, Marketplace Management Services and more!
In this episode, Jason & Larry discuss how large manufacturers are increasingly looking to eCommerce to help them sell more, faster, easier and through more channels - and meeting their customers wherever they are as a result

Oct 9, 2023 • 31min
E279: 🎓Mentoring Moments #53 | THE LINKEDIN CREATOR JOURNEY, SUCCESSFUL MANUFACTURING DIVERSIFICATION, STRATEGIC CYBER WEEKEND & HOLIDAY SALES PLANNING | THE ECOMMERCE EDGE Podcast
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship with Jason on this page: https://www.greenwoodconsulting.net/jason-greenwood-mentor-sessions

Oct 6, 2023 • 50min
E278:🎙️BRINGING THE ‘RETAIL CONCIERGE’ EXPERIENCE TO ECOMMERCE | TOMER AZENKOT, VEE24 | THE ECOMMERCE EDGE Podcast
Tomer is the CEO of VEE24 - https://vee24.com
VEE24 is a SaaS based video chat platform for retailers & eCommerce brands
VEE24 helps retailers to better repliacte the in-store sales and service experience online
Vee24 also offers advanced Co-browsing - helping customers find what they need, offer complementary products & walk them through checkout
Vee24 is Omnichannel Customer Experience ready - powered by high-quality video chat, cobrowsing, text chat, chatbots, online appointment scheduling, and more in a unified platform
In this episode, Jason & Tomer discuss how brands can practically and immediately execute on the traditional store based 'shopping concierge' model online for increased customer happiness, stickiness and ultimately CLV

Oct 4, 2023 • 56min
E277: 📦B2B Commerce Corner #23 | WHAT DOES ADVANCED PRODUCT SEARCH, DISCOVERY & MERCHANDISING LOOK LIKE FOR COMPLEX B2B MERCHANTS - ELI FINKELSHTEYN, CONSTRUCTOR | THE ECOMMERCE EDGE Podcast
Thanks to our incredible episode sponsors:
Wholesale Gorilla - https://wholesalegorilla.com
Wholesale Gorilla is THE Shopify app for B2B brands and wholesalers: https://apps.shopify.com/wholesale-gorilla
Use Coupon Code EDGE to get 50% off your first paid month with Wholesale Gorilla!
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Eli is the Founder & CEO of Constructor - https://constructor.io
Constructor is a SaaS based Search, Merchandising & Product Discovery platform for eCommerce
Constructor has a ddep specialisation in Search for B2B brands
Constructor is an Al-powered, KPI-obsessed platform built for the results that matter to merchants
In this episode, Jason & Eli discuss the unique nuances, complexities and opportunities associated with B2B product discovery and how brands can make this a differentiating factor across their entire UX

Oct 2, 2023 • 32min
E276: 🎓Mentoring Moments #52 | OPS & ECOMMERCE SUCCESS, DATA TRENDS TO OPTIMISE THE CUSTOMER JOURNEY, BRAND VS SALES CONTENT, SMALL VS LARGE BRAND SCALING | THE ECOMMERCE EDGE Podcast
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship with Jason on this page: https://www.greenwoodconsulting.net/jason-greenwood-mentor-sessions

Sep 30, 2023 • 1h 8min
E275:🎙️OVERCOMING THE CHALLENGES OF DIGITAL MARKETING ATTRIBUTION IN A PRIVACY FIRST WORLD - SCOTT DESGROSSEILLIERS, WICKED REPORTS - THE ECOMMERCE EDGE Podcast
Thanks to our incredible episode sponsor:
Commerce Is Digital (https://commerceisdigital.com) for their special offer of 10% off ANY eCommerce course when using coupon code EE_PODCAST 🙏
Use the following links and the coupon code is automatically applied:
B2B eCommerce Course - https://commerceisdigital.teachable.com/purchase?product_id=4573754&affcode=918255_kmmgokxb&coupon_code=EE_PODCAST
B2C eCommerce Course - https://commerceisdigital.teachable.com/purchase?product_id=4575083&affcode=918255_kmmgokxb&coupon_code=EE_PODCAST
AI+eCommerce Course - https://commerceisdigital.teachable.com/purchase?product_id=4860899&affcode=918255_kmmgokxb&coupon_code=EE_PODCAST
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Scott is the Founder & CEO of Wicked Reports - https://www.wickedreports.com
Wicked Reports is a SaaS marketing attribution and analytics platform for eCommerce brans
Wicked Reports promises to provide: POWERFUL MARKETING ATTRIBUTION for Digital Agencies and Advanced Media Buyers
Wicked Reports also provides deep ROI insights to brands that want to better understand the ROI of their marketing channels and initiatives
In this episode, Jason & Scott discuss the latest privacy updates across Apple, Meta and Google and how brands can reclaim some of the performance tracking ability they once had when the web was more open and free

Sep 27, 2023 • 53min
E274: 📦B2B Commerce Corner #22 | DELIVERING A SEAMLESS B2B ECOMMERCE EXPERIENCE IN THE CONSTRUCTION EQUIPMENT INDUSTRY - JONATHAN STEFFENS, EQUIPMENTSHARE | THE ECOMMERCE EDGE Podcast
Thanks to our incredible episode sponsors:
Wholesale Gorilla - https://wholesalegorilla.com
Wholesale Gorilla is THE Shopify app for B2B brands and wholesalers: https://apps.shopify.com/wholesale-gorilla
Use Coupon Code EDGE to get 50% off your first paid month with Wholesale Gorilla!
-----------------
Commerce Is Digital (https://commerceisdigital.com) for their special offer of 10% off ANY eCommerce course when using coupon code EE_PODCAST 🙏
Use the following links and the coupon code is automatically applied:
B2B eCommerce Course - https://commerceisdigital.teachable.com/purchase?product_id=4573754&affcode=918255_kmmgokxb&coupon_code=EE_PODCAST
B2C eCommerce Course - https://commerceisdigital.teachable.com/purchase?product_id=4575083&affcode=918255_kmmgokxb&coupon_code=EE_PODCAST
AI+eCommerce Course - https://commerceisdigital.teachable.com/purchase?product_id=4860899&affcode=918255_kmmgokxb&coupon_code=EE_PODCAST
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Jonathan is the Director of eCommerce for
EquipmentShare - https://www.equipmentshare.com
EquipmentShare rents, sells and services equipment for the construction industry
EquipmentShare has a heavy focus on B2B eCommerce and building a seamless end to end experience for thier customers
In this episode, Jason & Jonathan discuss the opportunity that is B2B eCommerce and how brands can best start executing on and delivering self-service eCommerce to customers today

Sep 25, 2023 • 41min
E273: 🎓Mentoring Moments #51 w/Guest Mentor Katrina McKinnon | WHY COPYWRITING & STORYTELLING ARE ESSENTIAL BUSINESS SUPERPOWERS | THE ECOMMERCE EDGE Podcast
Katrina is the Founder of CopySmiths - https://copysmiths.com
Katrina was gracious enough to be our guest mentor for this episode of Mentoring Moments - thanks Katrina!
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Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship with Jason on this page: https://www.greenwoodconsulting.net/jason-greenwood-mentor-sessions

Sep 22, 2023 • 38min
🎙️E272: BUILDING THE FUTURE OF ECOMMERCE DIRECT TO CONSUMER SHIPPING - IZZY ROSENZWEIG, PORTLESS - THE ECOMMERCE EDGE Podcast
Thanks to our sponsor, Commerce Is Digital (https://commerceisdigital.com) for their special offer of 10% off ANY eCommerce course when using coupon code EE_PODCAST 🙏
Use the following links and the coupon code is automatically applied:
B2B eCommerce Course
B2C eCommerce Course
AI+eCommerce Course
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Izzy is the Founder of Portless - https://www.portless.com
Portless aims to offer local door to door 3PL & logistics services from the point of manufacture/origin directly to the customer's door
This allows DTC merchants to offer a fast, localised delivery service without holding stock in the target market
This lowers costs and minimises local stock holding requirements
Portless currently has a special focus on shipping from China but is rapidly expanding to other markets
In this episode, Jason & Izzy discuss the benefits of shipping directly to consumers from point of manufacture and the agility this brings to modern eCommerce & Omnichannel merchants

Sep 21, 2023 • 1h 3min
E271: 📦B2B Commerce Corner #21 | BUILDING SUBSCRIPTION & SCHEDULED REPURCHASING EXCELLENCE FOR B2B BRANDS - DAVID BRADLEY, QPILOT | THE ECOMMERCE EDGE Podcast
David is the Founder of QPilot - https://qpilot.cloud
QPilot is a subscription & automated reordering platform for eCommerce
QPilot has a specialist focus on the complex automated reordering processes for B2B merchants and their business customers
In this episode, Jason & David discuss the current state of play for subscriptions overall and in particular for B2B eCommerce and how he sees this evolving over the next few years