

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
-
THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
-
THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Feb 9, 2024 • 52min
E331:🎙️HELPING ECOMMERCE MERCHANTS RECOVER UP TO 30% OF ORDERS LOST TO CREDIT CARD DECLINATURES | PHILIP MCHUGH - FLEXCHARGE | THE ECOMMERCE EDGE Podcast
Philip (https://www.linkedin.com/in/philip-mchugh-9552056/) is the Executive Director of Flexcharge - https://www.flex-charge.com
You can reach flexcharge via email at:
CCO: Zeev.shoval@flex-charge.com
VP Sales: Kort.gibson@flex-charge.com
Flexcharge is an AI Driven platform that partners with merchants and payment providers to instantly review and recover failed customer transactions at no risk to the merchant and at no cost to the consumer
This new Fintech platform helps merchants recover up to 30% of transactions that would otherwise be lost to overzealous credit card anti-fraud technology
In this episode, Jason & Philip discuss how current global payment and anti-fraud systems conspire to rob merchants of transactions they have worked so hard to secure and how CX is and consumer trust destroyed as a result, leading to merchant brand damage and significant lost revenue

Feb 7, 2024 • 1h 3min
E330: 📦B2B COMMERCE CORNER #40 | HOW TO SUCCESSFULLY LAUNCH A B2B ECOMMERCE CHANNEL IN LEGACY BUSINESSES | RUDY ABITBOL - AMG MEDICAL | THE ECOMMERCE EDGE Podcast
Rudy is the VP of eCommerce & Digital Marketing at AMG Medical & Founder of Human After All:
https://www.linkedin.com/in/rudyabitbol
http://www.amgmedical.com
https://www.humanafterall.ca
Rudy is an expert in B2B eCommerce and has helped to build out the eCommerce function for multiple B2B enterprises
In this episode, Jason & Rudy discuss the rise of B2B eCommerce and how brands can make the jumo from legacy systems and processes to fully digitally enabled ones

Feb 5, 2024 • 53min
E329: 🎓MENTORING MOMENTS #69 W/GUEST MENTOR SAMANTHA KOZUCH | FROM AUSTRALIA TO LOS ANGELES TO MANIFESTING A MULTI-MILLION DOLLAR ECOMMERCE BUSINESS | THE ECOMMERCE EDGE Podcast
Samantha (https://www.linkedin.com/in/samanthakozuch) is the Founder of The Maniscripting Journal - https://maniscripting.com
Samantha was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
-------------------------------------------
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c

Feb 2, 2024 • 58min
E328:🎙️HOW NOVEL, CONNECTED DIGITAL RETAIL TECH CREATES UNFORGETTABLE PHYSICAL RETAIL EXPERIENCES | DEAN CHERNY - STOREPLAY | THE ECOMMERCE EDGE Podcast
Dean (https://www.linkedin.com/in/dean-cherny-entrepreneur-storeplay-instore-music-socialq-virtual-queueing) is the Founder of Storeplay - https://storeplay.com.au
Dean and his team have created a suite of retail technology that allows brands to connect with their customers more deeply, creating sticker, more meaningful relationships with them
The Storeplay suite delivers the following features:
Storeplay Music: Harmonise Your Brand's Voice with Customised Music Solutions
Storeplay Display: Transform Your Space with Dynamic, Engaging Visuals
Storeplay Scent: Create an Olfactory Identity with Bespoke Scent Solutions
Storeplay IQ: Streamline Operations with Intelligent Queue and Data Management
Storeplay Media: Engage Customers with Data-Driven, Insightful Retail Media
Storeplay Activate: Elevate Events into Memorable Experiences
In this episode, Jason & Dean how Storeplay came to be and how retailers can create differentiated and engaging store experiences through technology

Jan 31, 2024 • 53min
E327: 📦B2B COMMERCE CORNER #39 | BUILDING A FLEXIBLE B2B MARKETPLACE PLATFORM FOR RAPIDLY EVOLVING INDUSTRIES | MONIKA JAIN - PRESTO | THE ECOMMERCE EDGE Podcast
Monika (https://www.linkedin.com/in/monika-jain-6661822) is the Co-Founder of Presto - https://www.presto-apps.com
Presto is a Marketplace technology platform with a deep specialisation in B2B capabilities
Presto allows anyone to build a new Marketplace experience quickly and easy with their 'Marketplace in a Box' solution
Presto has built out a broad suite of functionality that can support virtually any vertical, industry or use case
In this episode, Jason & Monika discuss the 'rise of the marketplace' as the preferred way for many customers to buy online and what it takes to deliver a modern marketplace experience

Jan 29, 2024 • 1h 2min
E326: 🎓MENTORING MOMENTS #68 W/GUEST MENTOR ADAM KITCHEN | LESSONS LEARNED FROM BUILDING A KLAVIYO MASTER ELITE EMAIL MARKETING AGENCY FROM SCRATCH | THE ECOMMERCE EDGE Podcast
Adam is the Co-Founder and CEO of Magnet Monster (https://www.magnetmonster.co.uk) - a specialist email marketing agency
He is also the Co-Founder of Content Army (https://www.contentarmy.agency) - a thought leader focused content delivery agency
Adam was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
-------------------------------------------
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c

Jan 26, 2024 • 55min
E325:🎙️HOW BUILDING AN ECOMMERCE BRAND BIRTHED A NEW OMNICHANNEL TECHNOLOGY PLATFORM | GÖKHAN ERKAVUN - STORE AUTOMATOR | THE ECOMMERCE EDGE Podcast
Gökhan (https://www.linkedin.com/in/g%C3%B6khan-erkavun) is Co-Founder & CEO of StoreAutomator - https://www.storeautomator.com
As a brand retailer (https://www.beautybridge.com),
Gökhan found himself needing to connect to Amazon in the very earliest days of Amazon's growth curve
There was nothing off the shelf to help and so he developed the connector himself - and the rest was history
In this episode, Jason & Gökhan discuss the explosion of digital channels that a retailer can sell through and how it's imperative they become 'channel agnostic' so they can sell on existing, new and emerging channels quickly and easily

Jan 25, 2024 • 54min
E324: 📦B2B COMMERCE CORNER #38 | ARE B2B ECOMMERCE BRANDS MISSING A BIG OPPORTUNITY WITH YOUTUBE ADS? | CHRIS HOPPE - FORWRD AGENCY | THE ECOMMERCE EDGE Podcast
Chris is the Co-Founder of Forwrd Agency - https://www.forwrd.agency
Forwrd is an agency that specialises in YouTube performance marketing via YouTube ads
Forwrd has seen incredible success for B2B eCommerce brands that leverage this flexible, scalable and high ROI ad channel
In this episode, Jason & Chris discuss the unique benefits of YouTube advertising and how B2B brands are missing a huge opportunity if they are not exporing this global media channel

Jan 22, 2024 • 36min
E323: 🎓MENTORING MOMENTS #67 | HOW TO LEVERAGE AFFILIATE MARKETING TO DRIVE SALES FOR A B2B SAAS PLATFORM | THE ECOMMERCE EDGE Podcast
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c

Jan 19, 2024 • 49min
E322:🎙️BUILDING A NEW KIND OF SHOPIFY BRAND SUCCESS ACCELERATOR | BEN SHARF - PLATTER | THE ECOMMERCE EDGE Podcast
Ben (https://www.linkedin.com/in/ben-sharf-b554a5b3) is Co-Founder of Platter - https://www.platter.co
Platter is an eCommerce success accelerator for Shopify merchants
Platter provides a turn-key high performing Shopify theme and app based suite of functionality that ensures high conversion rates, low friction and high customer retention out of the box
Platter sets merchants up for success on Shopify from day 1
In this episode, Jason & Ben discuss how the Platter team identified a gap in the current Shopify ecosystem where new (and established) merchants and their partners treated each implementation as a bespoke solution and how Platter aims to change this paradigm


