

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Nov 3, 2023 • 58min
E290:🎙️BRINGING ADVANCED DIGITAL VISUAL MERCHANDISING TECHNOLOGY & ANALYTICS TO PHYSICAL RETAIL | SIMON MOLNAR - FLAGSHIP | THE ECOMMERCE EDGE Podcast
Simon is the Founder of Flagship - https://flagship.ai
Flagship is an end to end digital visual merchandising platform for physical retail stores
Think of Flagship like a visual workspace or canvas that recommends and tracks changes to your store layouts and product placements and then tracks the success of those changes over time in terms of sales and conversion rates
Flagship digitalises and automates what traditionally has been a very manual process since the birth of retail
In this episode, Jason & Simon discuss how retail is stuck in its ways and how much really hasn't changed since the early days of the mercantile shop
This fact gives progressive retailers the ability to harness digital technologies to get ahead of their competitors in a huge way!

Nov 2, 2023 • 54min
E289: 📦B2B COMMERCE CORNER #27 | DELIVERING B2B ECOMMERCE EXCELLENCE IN THE BUILDING SUPPLIES INDUSTRY | TIM LAVINDER - BEACON BUILDING PRODUCTS | THE ECOMMERCE EDGE Podcast
Tim is the eCommerce Director at Beacon Building Products - https://www.becn.com
Beacon has been on a multi-year journey to delivering ever increasing digital capability to the business and its valued customers
B2B eCommerce is Tim's baby and he's doing double time to make sure that everything their customers could want is delivered - digitally
This includes click & collect (Will Call in B2B speak), delivery to the jobsite, accurate and complete product data, experience personalisation and much more
In this episode, Jason & Tim talk about the opportunities and challenges around deliveing awesome B2B eCommerce experiences at scale for one of America's largest (and publicly traded) building supply businesses

Oct 30, 2023 • 48min
E288: 🎓MENTORING MOMENTS #56 | OPTIMIZING YOUR ECOMMERCE BUSINESS FOR B2B & DTC HOLIDAY SALES, SUCCESSFULLY DIFFERENTIATING & SCALING A DIGITAL CONSULTANCY | THE ECOMMERCE EDGE Podcast
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship with Jason on this page: https://www.greenwoodconsulting.net/jason-greenwood-mentor-sessions

Oct 27, 2023 • 44min
E287:🎙️THE IMPORTANCE OF RAPID RESPONSE MARKET RESEARCH AND INSIGHTS FOR ECOMMERCE | JUSTIN CHEN - PICKFU | THE ECOMMERCE EDGE Podcast
Justin is the Co-Founder of PickFu - https://www.pickfu.com
PickFu is a SaaS based, enterprise class, DIY polling platform that connects brands to an on-demand panel of consumers
PickFu allows brans to get reliable feedback for any project, at every step - FAST
PickFu accelerates digital & data informed decision making for any brand, at any scale
In this episode, Jason & Justin discuss the critital importance of engaging a rapid feedback loop for key design decisions and other initiatives within a business, especially where customer experience is involved or impacted

Oct 25, 2023 • 50min
E286: 📦B2B COMMERCE CORNER #26 | SUCCESSFUL B2B & DTC ECOMMERCE STRATEGIES FOR FMCG MANUFACTURERS | EMEKA NWOSU - AMYRIS | THE ECOMMERCE EDGE Podcast
Thanks to our incredible episode sponsors:
Wholesale Gorilla - https://wholesalegorilla.com
Wholesale Gorilla is THE Shopify app for B2B brands and wholesalers: https://apps.shopify.com/wholesale-gorilla
Use Coupon Code EDGE to get 50% off your first paid month with Wholesale Gorilla!
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Emeka is the eCommerce Data Analyst at Amyris - https://amyris.com
Amyris is the world’s leading manufacturer of sustainable ingredients made with synthetic biology
Amyris' technology allows millions of people, young and old, to enjoy environmentally-friendly products that are made with their sustainable ingredients
Amyris uses sugarcane fermentation to convert basic plant sugars into rare bioidentical molecules, essential ingredients and clean, effective everyday products
Amyris is a manufacturer, contract manufacturer, white label supplier and supplier of products and ingredients for many industries
In this episode, Jason & Emeka talk about what it takes to deliver and execute on effective B2B & DTC eCommerce strategies

Oct 23, 2023 • 57min
E285: 🎓MENTORING MOMENTS #55 W/GUEST MENTOR BEN LEONARD | FROM ENVIRONMENTAL ENGINEER TO SUCCESSFUL ENTREPRENEUR & AUTHOR - HOW ECOMMERCE CAN CHANGE YOUR LIFE! | THE ECOMMERCE EDGE Podcast
Ben is the Co-Founder of eCom Brokers - https://www.ecombrokers.co.uk
Ben is also the author of the new book: "Quit Stalling and Build Your Brand" - Out Now on Amazon! https://www.amazon.com/dp/1962341038
Ben was gracious enough to be our guest mentor for this episode of Mentoring Moments - thanks Ben!
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Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship with Jason on this page: https://www.greenwoodconsulting.net/jason-greenwood-mentor-sessions

Oct 20, 2023 • 38min
E284:🎙️BUILDING A PHILANTHROPIC ECOMMERCE PAYMENTS PLATFORM WITH NATIVE NETWORK EFFECTS | DUNCAN MORLEY BRUCE - GIVE CREDIT | THE ECOMMERCE EDGE Podcast
Duncan is the Founder & CEO of Give Credit - https://www.givecredit.co
Give Credit is a Philanthropic Payment Solutions company that empowers businesses and non-profits to make a greater impact with their innovative No-Cost Donations™
Give Credit is passionate about revolutionizing the payment industry with a strong emphasis on social responsibility and philanthropy
Give Credit is nurturing strategic partnerships with merchants and giving partners and recipients alike
In this episode, Jason & Duncan discuss how business and philanthropy combine for both business success and delivering on social responsibilities at scale

Oct 18, 2023 • 47min
E283: 📦B2B COMMERCE CORNER #25 | EXPLORING THE B2B ECOMMERCE OPPORTUNITY IN MEXICO & WIDER LATAM | AGUSTIN RIVERO - NET POSITIVE | THE ECOMMERCE EDGE Podcast
Thanks to our incredible episode sponsors:
Wholesale Gorilla - https://wholesalegorilla.com
Wholesale Gorilla is THE Shopify app for B2B brands and wholesalers: https://apps.shopify.com/wholesale-gorilla
Use Coupon Code EDGE to get 50% off your first paid month with Wholesale Gorilla!
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Agustin is the Project Lead at Net Positive Labs - https://www.netpositivelabs.com
Net Positive works with companies to co-create high growth businesses that fix the dysfunctions of current models and address societal and planetary needs. We do this by mixing circular and regenerative economics with the powers of venture building
Net Positive essentially helps large companies to build internal starup ventures that disrupt from within vs without
A critical part of this internal venture process is to embark in digital transformation programs that help make the startup AND its parent become more sustainable over the long term - commercially and in terms of its impact on the world
In this episode, Jason & Agustin discuss many aspects of eCommerce and doing business in Mexico and the wider LATAM region, with a special focus on the current and future state of B2B Commerce in particular

Oct 16, 2023 • 46min
E282: 🎓Mentoring Moments #54 w/Guest Mentor Wayne Richard | IMPROVING ECOMMERCE BRANDS’ FINANCIAL LITERACY TO BUILD MORE SUSTAINABLE BUSINESSES | THE ECOMMERCE EDGE Podcast
Wayne is the Partner & COO of Bean Ninjas - https://beanninjas.com
Wayne was gracious enough to be our guest mentor for this episode of Mentoring Moments - thanks Wayne!
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Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship with Jason on this page: https://www.greenwoodconsulting.net/jason-greenwood-mentor-sessions

Oct 13, 2023 • 49min
E281:🎙️HELPING ECOMMERCE BRANDS UNDERSTAND, MANAGE & IMPROVE THEIR UNIT ECONOMICS | THOMAS GLEESON, STOREHERO | THE ECOMMERCE EDGE Podcast
Thomas is the Co-Founder of StoreHero - https://storehero.ai
StoreHero is a SaaS based, financial performance analytics platform for eCommerce merhants
StoreHero unifies your eCommerce sales, marketing data and costs to give you a real time view of your profit at a store, product or even an order level.
StoreHero is ultimately an eCommerce profitability management engine
In this episode, Jason & Thomas dive deep into what makes an eCommerce store profitable and discuss topics like Unit Economics, ROAS, Contribution Margin and more!