THE ECOMMERCE EDGE Podcast with Jason Greenwood

Joe (https://www.linkedin.com/in/joefox88) is a long time friend and SVP of Partnerships at Growave - https://www.growave.io Growave is a Marketing App for Shopify Stores providing feature-rich multiple apps in one place: loyalty & rewards, referrals, wishlist, reviews, and Instagram UGC Joe was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c

Rohit (https://www.linkedin.com/in/rohitmah) is the Co-Founder and CPO of Lifesight - https://www.lifesight.io Lifesight is a full stack marketing analytics platform Lifesight is a unified marketing measurements platform that empowers modern marketers to make better decisions using Universal Attribution, Marketing Mix Modelling, Incrementality Testing, and Causal AI Lifesight helps marketers Drive Profitable Growth in the Privacy-first Era In this episode, Jason & Rohit discuss marketing attribution, why he thinks it's mostly broken today and how digital marketers can do and be better

Kevin (https://www.linkedin.com/in/kevin-zaw) is a commerce and CPQ Solution Engineer at Oracle Kevin has specialized in the Enterprise B2B CPQ (Configure, Price, Quote) space for over 4 years Kevin is a CPQ expert and helps merchants design and implement CPQ solutions for both sales teams and B2B eCommerce experiences In this episode, Jason & Kevin discuss the value of CPQ technology to B2B brands and their customers and how CPQ can remove substantial friction from the B2B buying experience

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c⁠

James (https://www.linkedin.com/in/james-arnold-b68a38a) is the Co-Founder of Answerbase - https://answerbase.com Answerbase is a Helpful Content Platform, Lifting SEO & CRO Answerbase’s AI-Enhanced Helpful Content Platform Drives a Measurable Lift in Organic Traffic and Conversions Answerbase generates content that services long-tail queries that customers are asking, but also simultaneously lifts the position of short-tail queries relevant to your products Answerbase improves the position and performance of your pages but also increases visibility in product snippets and product results on SERPs In this episode, Jason & James discuss how FAQ/Q&A pages and snippets are a massively overlooked CX and SEO opportunity for most merchants and how they can best leverage the efforts they're already making for better ROI

In this Special Edition episode, Jason reviews the new Forrester '2024 State of B2B eCommerce Report' and gives his thoughts You can download the full report here: https://zoovu.com/resources/2024-b2b-ecommerce-report

Justin (https://www.linkedin.com/in/justin-irvine-670a9a22) is the Co-Founder and CEO of The Aggregate Co - https://www.theaggregateco.com The Aggregate Co is a boutique eCommerce logistics consultancy and Justin is an expert in the eCommerce logistics space Justin was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c

Pietro (https://www.linkedin.com/in/pietrosaccomani) is the Founder of MobiLoud - https://www.mobiloud.com MobiLoud is a low/no code platform that helps merchants develop a mobile app version of their website in 2 weeks or less Mobile Apps increase customer stickiness and loyalty via direct access to the customers mobile device Mobile Apps alert customers to deals, promotions and specials via Push Notifications and other unique mobile mechanics that keep customers coming back for more over and over again In this episode, Jason & Pietro discuss the relevance and importance of mobile apps for eCommerce merchants and how they can rapidly leverage this powerful tool in their omni-channel sales and comms arsenal!

Jennie (https://www.linkedin.com/in/jenniferralexander) is an eCommerce Consultant and long time B2B eCommerce Specalist Jennie has helped build out B2B eCommerce capabilites for some of the worlds largest, household name CPG brands Jennie is a B2B eCommerce UX/CX specialist In this episode, Jason & Jennie discuss how B2B brands can create the best, most frictionless digital commerce experiences for their customers and why it matters

Michael (https://www.linkedin.com/in/protuffproducts) is the Founder of ProTuff Products - https://www.protuffproducts.com Michael was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c