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James (https://www.linkedin.com/in/james-arnold-b68a38a) is the Co-Founder of Answerbase - https://answerbase.com
Answerbase is a Helpful Content Platform, Lifting SEO & CRO
Answerbase’s AI-Enhanced Helpful Content Platform Drives a Measurable Lift in Organic Traffic and Conversions
Answerbase generates content that services long-tail queries that customers are asking, but also simultaneously lifts the position of short-tail queries relevant to your products
Answerbase improves the position and performance of your pages but also increases visibility in product snippets and product results on SERPs
In this episode, Jason & James discuss how FAQ/Q&A pages and snippets are a massively overlooked CX and SEO opportunity for most merchants and how they can best leverage the efforts they're already making for better ROI 
THE ECOMMERCE EDGE Podcast with Jason Greenwood