E295: 📦B2B COMMERCE CORNER #29 | CREATING A SEAMLESS DEALER SALES CHANNEL FOR B2B MANUFACTURERS IN THEIR OWNED ECOMMERCE EXPERIENCES | IVO OPPONG-ADDAI - NEXT COMMERCE | THE ECOMMERCE EDGE Podcast
Next helps manufacturer brands to have more success with Dealer Online Sales through an own brand marketplace of their dealer partners
Next empowers businesses to drive online sales jointly with their dealers by using their innovative Buy Now solution
This innovative online selling approach ties together your brand, dealers and buyers in a win-win-win
Next delivers personalized brand buying experiences across all online channels
In this episode, Jason & Ivo discuss the challenges that many manufacturers have driving business for their dealers and how a partnered, branded eCommerce selling approach driven by the manufacturer can benefit both parties immensely while creating a simple engagement model for the B2B buyer