

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Jul 22, 2024 • 44min
E397:🎓HOW TO GET IN FRONT OF B2B MERCHANTS, HOW TO BUILD A HIGH VALUE SIDE HUSTLE WHILE WORKING FULLTIME AND MORE! | MENTORING MOMENTS #92 | THE ECOMMERCE EDGE Podcast
🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast
🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
🎓The episode title outlines some of the topics covered in the episode for reference
🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c

Jul 19, 2024 • 54min
E396:🎙️ARE DIGITAL WALLETS THE NEXT BIG ECOMMERCE MARKETING OPPORTUNITY? | BRIAN PHAM - LITECARD | THE ECOMMERCE EDGE Podcast
💡Brian (https://www.linkedin.com/in/brianpham-aus) is the Founder & MD of Litecard - https://litecard.com.au
💡Litecard primises:
"Mobile Wallet Customer Experiences, yournext best marketing tool to engage, convert and create a 1-to-1 channel to new and existing users"
💡In this episode, Jason & Brian discuss how mobile digital wallets can be leveraged by smart eCommerce brands to build loyalty, deliver unique rewards and create a community
Enjoy!

Jul 17, 2024 • 54min
E395:📦CAN A TOP B2B ECOMMERCE PLATFORM DO B2C/DTC TOO? | VIKRAM SAXENA - BETTER COMMERCE | B2B COMMERCE CORNER #60 | THE ECOMMERCE EDGE Podcast
📦 Vikram (https://www.linkedin.com/in/vikramsaxena) is the Founder & Principal Consultant of BetterCommerce - https://www.bettercommerce.io
📦BetterCommerce aims to be an all in one, API first, headless commerce solution that serves the needs of B2B merchants equally as well as those of B2C & DTC merchants while also providing native 'front-ends' for many common omni-channel use cases
📦With a deep and extensive backround in B2B eCommerce Vikram is building a platform uniquely suited to the complex needs of B2B and ombi-channel merchants
📦In this episode Jason & Vikram discuss how B2B sellers need the advantages of an API led commerce architecture whilst also having an 'all-in-one' commerce solution to help get them up and running quickly with reduced cost and complexity
Enjoy!

Jul 15, 2024 • 51min
E394:🎓HOW TO CREATE & MAINTAIN THE PERFECT ECOMMERCE PRICING STRATEGY | MENTORING MOMENTS #91 W/GUEST MENTOR PATRICK MEEGAN | THE ECOMMERCE EDGE Podcast
🎓Patrick (https://www.linkedin.com/in/patrickmeegan) is the Managing Director of Investor Group Services (IGS) - https://igsinsights.com
🎓IGS is a trusted advisory service supporting investors and business leaders through transactions and growth initiatives
🎓Patrick was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast
🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
🎓The episode title outlines some of the topics covered in the episode for reference
🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c
Enjoy!

Jul 12, 2024 • 50min
E393:🎙️CREATING A SMARTER, GREENER ECOMMERCE DELIVERY PLATFORM | JAMIE SAPP - THE EIGHTH NOTCH (T8N) | THE ECOMMERCE EDGE Podcast
💡Jamie (https://www.linkedin.com/in/jasapp) is the Founder & CEO of THE EIGHTH NOTCH (T8N) - https://t8notch.com
💡T8N has created a patented (pending), first-of-its-kind technology platform enabling shippers and carriers to eliminate unnecessary delivery truck stops by sharing data further upstream, better coordinating and ultimately synchronizing deliveries
💡T8N addresses a critical challenge that freight carriers have wrestled with since the rise of eCommerce: How to increase delivery density while keeping customers happy
💡By synchronizing deliveries, T8N unlocks significant cost savings, operational improvements, and contributes to deliveries becoming more sustainable
💡In this episode, Jason & Jamie discuss why delivering on 'Green' shipping promises is so genuinely hard for eCommerce merchants - and what they can do about it
Enjoy!

Jul 11, 2024 • 41min
E392:📦FROM ONE B2B ECOMMERCE JUNKY TO ANOTHER: WHAT'S NEXT FOR B2B ECOMMERCE PLATFORMS? | RUPESH AGRAWAL - ZNODE | B2B COMMERCE CORNER #59 | THE ECOMMERCE EDGE Podcast
📦 Rupesh (https://www.linkedin.com/in/zrupesh) is the President & CEO of Amla Commerce
(the Creator of Artifi and Znode) - https://www.znode.com
📦Znode is a B2B eCommerce platform designed to move at the speed of modern B2B businesses
📦Znode delivers B2B Multi-channel eCommerce enabled with an API-first headless architecture.
📦In this episode Jason & Rupesh discuss how they both got pulled into the world of B2B eCommerce, why they're so bullish on it and how tech platforms need to evolve to better meet the complex needs of B2B sellers
Enjoy!

Jul 8, 2024 • 59min
E391:🎓SUCCESSFULLY SCALING YOUR ECOMMERCE BUSINESS TO 7 FIGURES & BEYOND! | MENTORING MOMENTS #90 W/GUEST MENTOR STEVEN PEMBERTON | THE ECOMMERCE EDGE Podcast
🎓Steven (https://www.linkedin.com/in/stevenkpemberton) is the Co-Founder & CEO of Elevatum - https://elevatum.digital
🎓Elevatum is a digital commerce consultancy that is dedicated to helping brands uncover their biggest growth opportunities
🎓Steven was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
-------------------------------------------
🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast
🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
🎓The episode title outlines some of the topics covered in the episode for reference
🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c
Enjoy!

Jul 5, 2024 • 56min
E390:🎙️WITHOUT AI & BIG DATA YOUR ECOMMERCE BUSINESS IS TOAST 🍞 AND HERE'S WHY... | ANATOLIY LABINSKIY - ECOMSCOUT | THE ECOMMERCE EDGE Podcast
💡Anatoliy (https://www.linkedin.com/in/anatoliylabinskiy) is the Co-Founder of EcomScout - https://ecomscout.io
💡EcomScout revolutionizes brand management on Shopify with its cutting-edge AI Data Platform
💡EcomScout allows brands to seamlessly control analytics, attribution, and creative elements of SEM & marketing campaigns
💡In this episode, Jason & Anatoliy discuss how eCommerce success is now largely down to big data and analytics and if you're late to the party, you're toast!
Enjoy!

Jul 3, 2024 • 53min
E389:📦GAZING INTO THE FUTURE OF B2B ECOMMERCE | JUSTIN KING - B2BEA.ORG | B2B COMMERCE CORNER #58 | THE ECOMMERCE EDGE Podcast
📦 Justin (https://www.linkedin.com/in/justinking) is the
Global Director and Principal Analyst at the B2B eCommerce Association - https://www.b2bea.org
📦Justin has been working at the forefront of the B2B eCommerce industry for over 2 decades
📦As the new head of the B2BEA for North America, Justin is helping to push the industry forward once again by creating a global hub for the B2B eCommerce community to rally around and be supported by
📦In this episode Jason & Justin take a walk down the B2B eCommerce memory lane and then explore what's ahead for the industry, buyer expectations, B2B tech and more
Enjoy!

Jul 1, 2024 • 48min
E388:🎓HOW TO BE A TIKTOK SHOP MASTER SELLER | MENTORING MOMENTS #89 W/GUEST MENTOR BEN MUIR | THE ECOMMERCE EDGE Podcast
🎓Ben (https://www.linkedin.com/in/ben-muir-173622205) is the CEO of Unsociable - https://weareunsociable.com
🎓Unsociable is a specialist TikTok Shop commerce agency
🎓Ben was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
-------------------------------------------
🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast
🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
🎓The episode title outlines some of the topics covered in the episode for reference
🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c
Enjoy!