THE ECOMMERCE EDGE Podcast with Jason Greenwood

💡Elery (https://www.linkedin.com/in/elery-pfeffer-133220) is the Founder & CEO of Nift - ⁠⁠⁠https://www.gonift.com 💡Nift is a SaaS based consumer app gifting platform 💡Consumer apps like AfterPay, MindBody and Tripadvisor use Nift to thank and reward their customers 💡Customers tell Nift what they like and our AI matches them with gifts they can use to try new products and services 💡The result is efficient CAC for brands, increased ARPU for consumer apps, and great gifts for consumers to enjoy 💡In this episode, Jason & Elery discuss hpw rising CAC and saturated markets are forcing brands to get creative with how they find new customers, target them and get them to try their products Enjoy!

📦In our first ever B2B Master Series on THE ECOMMERCE EDGE, we feature two amazing guests: Khalid khan (https://www.linkedin.com/in/khalid-khan2), Regional Director at Arsenalia Group - https://www.arsenalia.group and Vikram Saxena (https://www.linkedin.com/in/vikramsaxena), CEO of Better Commerce - https://www.bettercommerce.io 📦 Arsenalia Group is a global digital transformation agency group that delivers key competencies across: AI, eCommerce, business systems, system integration, design, creative and branding 📦 Better Commerce is a B2B focused SaaS eCommerce platform that offers a modern, integrated suite of modules that include commerce, PIM, multi-location inventory management, omni-channel order management, quote management/sales rep augmentation and other digital customer services 📦 We decided to do this Master Series together to be able to dig deeper into several key areas such as: - Popular B2B digital and hybrid sales channels, how they differ and complement each other - Barriers to digital commerce adoption and how to overcome them - Consultants, Agencies and Vendors - how to vet them, select them and ultimately deliver a successful digital program of work and tangible business outcomes inside B2B Manufacturers, Wholesalers and Distributors 📦Our goal with this series is to help B2B's navigate the ongoing digital transformation process required to serve the new generation of buyers, which Forrester says is now majority (70%+) Millennials and Gen Z Enjoy!

🎓Ishveen (⁠⁠⁠⁠⁠https://www.linkedin.com/in/ishveenjolly) is the Founder & CEO at OpenSponsorship - ⁠⁠⁠⁠⁠https://opensponsorship.com 🎓OpenSponsorship connects brands to professional and collegiate athletes, music artists, content creators, teams and events 🎓OpenSponsorship helps brands enjoy the data and transparency of an influencer platform with the expertise of a sports agency 🎓Ishveen was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- 🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast 🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions 🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! 🎓The episode title outlines some of the topics covered in the episode for reference 🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise 🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c⁠⁠⁠⁠⁠⁠⁠ Enjoy!

💡Axel (https://www.linkedin.com/in/axel-bukowski-2ab8b02b) is the Co-Founder & CEO of Madden Analytics - ⁠⁠https://www.maddenanalytics.com 💡Madden Analytics is a Cloud-based inventory planning platform for eCommerce & Omnichannel brands 💡Madden Analytics helps improve stock turnover & maximize cash flow 💡Madden Analytics helps brands bring structure, intelligence and automation to their inventory planning and purchasing processes 💡In this episode, Jason & Axel discuss how the best brands in the world have an extreme focus on inventory planning and how even small brands must master this business life or death discipline Enjoy!

📦Peter (https://www.linkedin.com/in/peter-kotzbach) is an Independent B2B Sales Representative as well as the host of The Travel Wins Podcast - https://thetravelwins.com 📦As an independent B2B sales rep for multiple brands, Peter has had a front row seat to multiple B2B digital transformations over the years 📦Peter also understands what make B2B sales reps tick and has some tips to help ensure adoption of new digital sales channels within B2B businesses when they are deployed 📦Finally, Peter recognises the power of social and digital marketing channels to help reps and brands sell more, to a broader range of customers 📦In this episode, Jason & Peter discuss how the most successful B2B sales reps are now using all the digital sales tools at their disposal to delight B2B buyers while selling more, faster and easier Enjoy!

🎓Kyle (⁠⁠⁠⁠https://www.linkedin.com/in/kkuderew) is the Operations Manager at WebStreet - ⁠⁠⁠⁠https://webstreet.co 🎓WebStreet empowers investors to diversify their investments into passive and cash flowing portfolios of online content sites, Amazon storefronts, micro SAAS businesses, and more 🎓Kyle was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- 🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast 🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions 🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! 🎓The episode title outlines some of the topics covered in the episode for reference 🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise 🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c⁠⁠⁠⁠⁠⁠⁠ Enjoy!

💡Daniel (⁠https://www.linkedin.com/in/daniel-nickel-65b01991) is the Founder of TOTE - ⁠https://www.bookwithtote.com 💡TOTE is a SaaS platform for fashion retailers 💡TOTE allows customers to book online and try on in-store 💡TOTE helps fashion customers get what they want, when they want it, while ensuring the item fits right first time 💡In this episode, Jason & Daniel discuss how fashion customers expect the 'concierge' experience in-store and new digital tooling helps extend this experience online Enjoy!

📦Mark (https://www.linkedin.com/in/mark-frenette-56257832) is the B2B Digital Commerce Manager for Hershey - https://www.thehersheycompany.com 📦For more than 125 years, Hershey has made moments of goodness for people around the world with their iconic, beloved brands 📦Hershey creates moments of goodness through more than 90 brands and beloved products, including chocolate, sweets, mints and other great-tasting snacks as well as their Hershey theme park 📦In this episode, Jason & Mark discuss what it takes to deliver B2B eCommerce at scale, globally within the context of a world famous CPG brand Enjoy!

🎓In this special episode of Mentoring Moments, Jason Guests on The Tactical Business Podcast with Wade Skalsky (⁠https://www.linkedin.com/in/wade-skalsky) - ⁠https://www.tacticalpay.com/podcast 🎓Thanks Wade for featuring Jason on your Podcast! Enjoy!

💡Teddy (https://www.linkedin.com/in/teddy-solomon-85a183188) is the co-founder of Fizz - https://fizz.social 💡Fizz was founded by two Stanford University students during the Covid pandemic and is 'social media reimagined' for the new generation of university & college students 💡Fizz was created to emphasize the positive aspects of social media — novel connections, more communication — while designing against the downsides 💡Fizz is unique in that it’s designed to be private. In public communities, strangers, scammers, bad actors, and outside entities lurk around every corner. At Fizz, every user must have the same school email domain to enter. 💡In this episode, Jason & Teddy discuss the unique social challenges young university students face and how Fizz was uniquely designed to address them Enjoy!