

Grow The Show
Kev Michael
Grow The Show is the podcast that grows YOUR podcast. Hosted by Kev Michael, a full-time podcaster since 2018 and growth coach to over 500 creators. Each episode delivers actionable strategies, real-world coaching, and expert interviews that help you build a bigger audience and turn your podcast into a powerful business asset. With millions of downloads and several million dollars in podcast-driven revenue under his belt, Kev brings the proven playbook for podcasters who are ready to go beyond the hobby and into growth. Subscribe now to learn how to grow your podcast — and make it work for you.
Episodes
Mentioned books

4 snips
May 30, 2023 • 49min
113 | How Podcasters Can Hit a Million Views on Instagram Reels, with Travis Brown
Travis Brown, seasoned coach at Social Boom, shares insights on achieving virality through Instagram Reels. He discusses the importance of providing value, effective calls to action, growth vs sales mindset, and engagement on social media. Actionable strategies for leveraging short-form content to expand reach.

May 23, 2023 • 23min
112 | The Four Things That All Successful Podcasters Do
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan.
----
Summary:
In this solo episode, we uncover four powerful strategies that successful podcasters use to make their shows irresistible. You'll learn how to make your podcast unique, keep your listeners hooked, and attract new listeners without relying on social media. By the end of this chat, you'll be equipped with practical tools to turn your podcast into a client magnet and boost your online business!
Topics Discussed
The importance of having a unique premise for your podcast.
The necessity of focusing on retaining listeners.
The pitfalls of covering too many topics in a single episode.
The importance of keeping the podcast's overall focus tight and relevant.
The inefficiency of relying on social media for audience growth.
The effectiveness of reaching listeners where they already listen.
The significance of having a compelling episode intro.
The importance of keeping each episode focused and delivering on its promise.
----
JOIN GROW THE SHOW PRO
See here how Grow The Show Pro will help you grow + monetize your podcast, at a simple low monthly price. We'd love to work with you :)
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
Join our community in the Grow The Show Facebook group
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage

May 16, 2023 • 40min
111 | How to Launch a Profitable Membership, with Jay Clouse
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan.
Note: This episode was originally published in March 2022.
----
Jay Clouse is The Creator's Creator. To date, his creator business has achieved $50,000 a month in revenue, 30,000 email subscribers, and 1.5 million downloads of his podcast, Creator Science.
Today, he’s sharing how he achieved a creator’s dream: building a profitable online membership product around his podcast. In this episode, he details his approach to creating the membership, called The Lab, and making it successful.
Expect to learn how to define your purpose, create value for members, determine pricing, keep members engaged, and MORE.
Tune in for his tips on conceptualizing, launching and growing a profitable membership product!
TOPICS DISCUSSED:
Jay’s experience in building membership
Using Discord to launch his first paid membership product
What defines a membership
Free versus paid communities
How to figure out what to offer in a membership
The Lab’s community and engagement
Obstacles in creating The Lab
Defining purpose, pricing, and platform
The stages of launching a membership
How The Lab rewards their most engaged members
Why Jay limits the number of members in The Lab
MORE FROM JAY CLOUSE:
Jay’s Build a Beloved Membership Course offers step-by-step guidance in conceptualizing, launching, marketing and growing your own membership!
Use this link to score a 10% discount.
Connect with Jay Clouse on Twitter
Listen to his podcast, Creator Science
JOIN GROW THE SHOW PRO
See here how Grow The Show Pro will help you grow + monetize your podcast, at a simple low monthly price. We'd love to work with you :)
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
Join our community in the Grow The Show Facebook group
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage

May 9, 2023 • 23min
110 | How to Optimize Your Podcast Website, With Brenden Mulligan
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan.
Note: This episode was originally published in September 2021.
----
How easy is it for you to update your podcast website?
Do you even have a website for your podcast?
What does it look like?
When someone searches for your podcast on Google, does your podcast website show up first?
How much time and money do you spend on the design, upkeep, and maintenance of your podcast website?
What I've found is that most podcasters fall into one of two camps regarding their podcast website: They are either completely overwhelmed, have virtually no website presence, and don't even know the first place to start, Or, the opposite is true, and they've actually spent TOO MUCH TIME developing their website and SEO.
Whether you are in either of those camps or maybe you're somewhere in between, this episode of Grow The Show is going to help.
That's because today we're joined by Brenden Mulligan, the creator of PodPage, which is an easy podcast website creation platform kinda like Squarespace, but easier, and designed specifically for podcasters. Today, Brenden is here to set the record straight on these questions, and more, that continue to plague podcasters to this day: What should my website look like? Is my SEO good enough? Should I pay someone to build a website?
Resources Mentioned:
Podpage: Use promo code "gts" for $20 off of any pro plan!
----
JOIN GROW THE SHOW PRO
See here how Grow The Show Pro will help you grow + monetize your podcast, at a simple low monthly price. We'd love to work with you :)
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage

May 2, 2023 • 31min
109 | How to Know if Your Branding is Strong (and how to fix it if not), With Pia Silva
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan.
Note: This episode was originally published in March 2022.
----
What is branding? If I were to ask you right now to give me an exact definition, could you do it? What about your podcast? How does branding affect that?
I don't know about you, but every time I hear somebody talking about branding, I'm less sure of what it means and how to do it.
That lack of clarity is going to change right now.
That's because this week's Grow The Show podcast guest is is Pia Silva.
Pia is the author of the book Badass Your Brand, she's a Forbes columnist, she's done a TED Talk, and she's a podcaster.
On this week's episode of GTS, you're going to get an inside look at her branding process.
Pia will also explain why great branding is crucial for podcasters (or any entrepreneurs, for that matter), and she'll give you the questions you need to ask yourself when building your own brand.
Resources Mentioned
Pia's book, Badass Your Brand
Pia's Forbes column
Pia's TED Talk
Pia's podcast
----
JOIN GROW THE SHOW PRO
See here how Grow The Show Pro will help you grow + monetize your podcast, at a simple low monthly price. We'd love to work with you :)
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage

Apr 21, 2023 • 9min
108 | How to Prevent Listeners From Getting Bored and Turning Your Podcast Off
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan.
Note: This episode was originally published in June 2022.
----
There is one SUPER easy thing you can do as a podcaster to help you create a higher-quality show that keeps your listeners glued to their earbuds.
That super easy thing is to pose a question at the beginning of every episode.
In this quick hit episode of Grow The Show, I will explain why and how it can work for you.
----
JOIN GROW THE SHOW PRO
See here how Grow The Show Pro will help you grow + monetize your podcast, at a simple low monthly price. We'd love to work with you :)
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage

Apr 11, 2023 • 10min
107 | Why You DON'T Need to Be on Every Social Media Platform
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan.
Note: This episode was originally published in November 2021.
----
In this quick hit episode of Grow The Show, I will answer a question that I get a TON from podcasters.
The question is this:
Should I be on every social media platform?
Should I be repurposing my podcast content and putting it everywhere?
By the end of this episode. you'll know my answer. Plus, I'll explain how to decide which platforms are right for you.
---
JOIN GROW THE SHOW PRO
See here how Grow The Show Pro will help you grow + monetize your podcast, at a simple low monthly price. We'd love to work with you :)
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage

Apr 4, 2023 • 35min
106 | How You Can Sound Like a Natural on the Podcast Mic, with NPR’s Lauren Migaki
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan.
Note: This episode was originally published in November 2021.
Have you ever noticed that people who don't have podcasts seem to think that podcasting is really easy? Here at Grow The Show, we like to say that making a podcast is easy, but making a good podcast is really hard. However, there is a reason people who don't know better think that what we do is effortless.
That's because the best podcasters make their shows sound smooth and natural. It sounds like two people having a really good, interesting, and funny conversation. Even though it sounds effortless, it actually takes a ton of work to make a podcast episode sound completely natural.
Today, we’re joined by NPR producer and host Lauren Migaki who will teach us how to do that. If you want to produce a high-quality, natural-sounding podcast as efficiently as possible, join us for this week’s episode of Grow The Show.
---------
JOIN GROW THE SHOW PRO
See here how Grow The Show Pro will help you grow + monetize your podcast, at a simple low monthly price. We'd love to work with you :)
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage

Mar 28, 2023 • 10min
105 | How to Get More 5 Star Podcast Reviews
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan.
Note: This episode was originally published in April 2022.
Ever wonder how to get more listeners to rate and review your podcast?
In this quick-hit episode, Kevin shares the mistakes you could be making when you ask your listeners for reviews, and he reveals the tried and true methods that the podcasting pros use to get amazing listener feedback.
---------
JOIN GROW THE SHOW PRO
See here how Grow The Show Pro will help you grow + monetize your podcast, at a simple low monthly price. We'd love to work with you :)
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage

5 snips
Mar 21, 2023 • 37min
104 | How to Get Featured on Any Podcast, With Angie Trueblood
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan.
Note: this episode originally aired in April 2022.
Did you know that you can permanently grow your podcast audience by 25% by releasing just ONE podcast episode? That's right. Just one.
BUT, you don't get that kind of growth from releasing an episode on your own podcast feed. Instead, you have to be a guest on someone else's podcast.
Don't just take it from me, however. Take it from this week's Grow The Show podcast guest, Angie Trueblood. She's the founder of The Podwise Group, and she's the host of the Go Pitch Yourself podcast.
Long story short, Angie is a podcast pitching expert— her entire job is all about getting people featured as guests on podcasts. Today, she's sharing all of her secrets with Grow The Show Listeners.
If you're ready to learn the most effective way to get yourself featured on other podcast feeds and to skyrocket your audience size in the process, then you've gotta check out this episode!
Resources:
Angie's Pitch Download
Go Pitch Yourself Podcast
JOIN GROW THE SHOW PRO
See here how Grow The Show Pro will help you grow + monetize your podcast, at a simple low monthly price. We'd love to work with you :)
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage