

Grow The Show
Kev Michael
Grow The Show is the podcast that grows YOUR podcast. Hosted by Kev Michael, a full-time podcaster since 2018 and growth coach to over 500 creators. Each episode delivers actionable strategies, real-world coaching, and expert interviews that help you build a bigger audience and turn your podcast into a powerful business asset. With millions of downloads and several million dollars in podcast-driven revenue under his belt, Kev brings the proven playbook for podcasters who are ready to go beyond the hobby and into growth. Subscribe now to learn how to grow your podcast — and make it work for you.
Episodes
Mentioned books

Dec 5, 2023 • 48min
140 | From Passive to Passionate: How Brian Luebben Built a Multi-6-Figure Biz Around His Podcast
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
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Today's guest Brian just released a new book! Check it out here.
This episode was originally published in July 2023.
In this episode, we share the story of an independent podcaster who launched this show in the fall of 2021 while he had a corporate nine-to-five. Fast forward just a year and a half. And he's quit that nine to five. He's traveled to 28 countries. His podcast gets 50,000 downloads per month, and the business that he has built around the podcast is on pace to hit 1.3 million in annual revenue. His name is Brian Luebben and he's here to tell you how he did it and how you can do the same.
Topics discussed:
Importance of structure in content creation
Using categorized questions to address customer problems
Discovering engaging hooks for videos on platforms like TikTok
When to record videos to leverage peak energy levels
Benefits of building habits and regularly producing content
Mixing hour-long interviews with shorter repurposed episodes
Maintaining consistency in delivering daily episodes
Tips for audience engagement and growing a loyal following
Balancing quality and quantity in content creation
MORE FROM Brian Luebben:
Listen to his podcast, Action Academy
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
Join our community in the Grow The Show Facebook group
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage

Nov 28, 2023 • 7min
139 | How to Promote Your Products Without Being Salesy
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
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Are you hesitant to promote your products on your podcast? Worried it might come off as too salesy or pushy? You are not alone!
In this episode, host Kevin Chemidlin shares strategies podcasters can use to promote their products and services without turning off their audience. As he details how one Grow The Show Accelerator client doubled membership in just two weeks after embracing his strategies, you’ll learn effective marketing techniques that will resonate with listeners and convert into sales.
Tune in to start implementing Kevin’s product sales hack on your own show!
APPLY TO THE GROW THE SHOW ACCELERATOR
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
Join our community in the Grow The Show Facebook group
LINKS TO OUR PARTNERS:
Make Your Show Sound Professional with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage

Nov 21, 2023 • 15min
138 | 4 Black Friday Deals Only for Grow The Show Podcasters
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
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Today's episode highlights 4 Black Friday Deals available only to GTS Listeners. Enjoy, and we'll be back next week with regularly scheduled programming!
DEAL 1: $600 off PER MONTH, indefinitely on Done-For-You Podcast Production Services. To learn more, go here and set up time to chat with Max.
DEAL 2: $100 Off The Dream Studio Course. To grab it, go here, scroll down and click on "Dream Studio Lite," and use promo code “GROWTHESHOW100”.
DEAL 3: 2 Podcast Conferences for the Price of 1! To join me in Orlando, go here and grab a ticket to Capshovians Live. You'll receive a free ticket to Podfest!
DEAL 4: $1000 off Grow The Show Pro! To learn more, go here, to hop in, go here.

Nov 14, 2023 • 20min
137 | Why You Should Publish Episodes More Often, with John Lee Dumas
Podcasting powerhouse John Lee Dumas shares wisdom on standing out in the saturated market, perfecting content strategy, and leveraging podcasting for long-term success. He discusses the significance of consistency, niching down, and systemizing audience growth. The pros and cons of incorporating video content into podcasts are also explored.

Nov 7, 2023 • 34min
136 | How Podcasting is Different Than Radio, with Jazzy T
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
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Before there was podcasting, there was radio broadcasting. We all grew up listening to the radio, whether it was popular music stations in our area or talk shows our parents listened to every day. There are many similarities between podcasts and radio, but there are also very important differences that podcasters and businesses need to know.
You might not realize it, but if you’ve started your own podcast, you might be carrying over some of those habits picked up from decades of listening to radio shows. Jazzy T is speaking with host Kevin on this episode of Grow The Show, shedding light on the major differences that could be affecting your podcast.
Jazzy has over 20 years of experience in radio and started her own podcasting network, which gives her a ton of insights on this topic. She’s sharing what she’s learned working with both platforms, including whether or not to keep your “radio voice,” advertising, and interviewing.
Listen in for a quick education on the limitations of broadcast radio, the freedom and pitfalls of podcasting, and giving listeners the best experience possible!
Topics discussed in this episode:
The differences between podcasting and broadcasting
Interviewing guests on radio vs. podcasts
How Grow The Show helped Jazzy change her podcasting formula
Charging for ads in radio vs. podcasts
A weekly task to help your podcast from Kevin!
Learn more about Jazzy T and her production company, JazzCast Pros, here! Or, follow her on social media at @Jazzytonair!
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
Join our community in the Grow The Show Facebook group
LINKS TO OUR PARTNERS:
Make Your Show Sound Professional with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
This episode was Post Produced by Podcast Boutique http://podcastboutique.com

Oct 31, 2023 • 23min
135 | How to Get the Most Out of Your Ideal Podcast Guest
Learn how to maximize the potential of landing a dream podcast guest and make the most of their appearance. The episode covers the misconception around dream guests not promoting your show, the importance of unique questioning, and how to leverage a dream guest episode to grow your audience. Tips include being organized, asking open-ended questions, and matching the sharing method with the guest's online presence.

5 snips
Oct 24, 2023 • 49min
134 | How To Get More Sponsorships And Make More Money, with Justin Moore
In this episode, creator and brand deal expert Justin Moore shares his strategies for monetizing podcasts through brand deals. They discuss evaluating your worth, negotiating deals, and interacting with brands. The importance of knowing a brand's goals and understanding audience psychographics are emphasized. The podcast also explores the pitfalls of dealing with brands and how to follow up after campaigns. Offering sponsorship packages and charging your worth are key topics covered in this enlightening conversation.

Oct 17, 2023 • 26min
133 | How Being Focused Can Catapult Your Podcast Success
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
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In this episode, Kevin Chemidlin shares his recent experience with two talented podcasters struggling to gain traction and grow their audience. Both had amazing guests on their shows and were skilled hosts, but the problem lay in their generic content. His advice was to narrow their content, but it wasn’t well received at first. After all, the most popular podcasters talk about a variety of topics and still have tons of committed listeners. Think Jay Shetty, Mel Robbins, Alex Hormozi, etc.
These may be your favorite podcasters, but it’s important to remember that their journey to success didn’t include covering broad content right from the beginning. They focused their content towards a specific audience and grew their popularity over time — and this is the most effective strategy for any podcaster to do the same.
By the end of this episode, podcasters will understand how to create a show that resonates with listeners and apply the advice Kevin gave his two clients for their own show.
Topics discussed in this episode:
Why talented creators struggle to grow their audience
How popular podcasters succeed with broad content
Niching down to get traction and build your audience
The paths popular creators take to be able to speak broadly
How podcasters can create a show that resonates with audiences
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
Join our community in the Grow The Show Facebook group
LINKS TO OUR PARTNERS:
Make Your Show Sound Professional with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage

11 snips
Oct 10, 2023 • 35min
132 | How to Add 20k Downloads/Month By Fixing 1 Thing, with Nate Palmer
Nate Palmer, host of the Low Carb Hustle podcast, shares insights on creating captivating podcast intros and choosing compelling topics. He emphasizes practicing intros with engaging questions, relatable content, and clear mission statements. Nate highlights the importance of delivering value to listeners and crafting intros that grab attention. He also discusses the significance of engaging topics and the challenges of declining audience numbers. Valuable guidance for podcast intros and content selection.

Oct 3, 2023 • 15min
131 | How to Get a Dozen New Sponsors
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
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In this episode, Kevin Chemidlin reveals the secrets to rapidly monetizing your podcast by attracting the right advertisers. Drawing from his extensive experience and success in the podcasting world, Kevin emphasizes the power of reverse engineering to identify potential sponsors. He introduces listeners to tools like Rephonic, which can help pinpoint podcasts with similar audiences, and shares strategies to approach companies already investing in podcast advertising. By the end of the episode, podcasters will have a clear roadmap to boost their revenue by securing the perfect advertisers.
Topics Discussed:
The importance of identifying the right podcast sponsors.
The distinction between "sponsors" and "advertisers" in the podcasting world.
The power of reverse engineering to achieve podcast success.
The significance of Rephonic and its graph tool in identifying potential advertisers.
Strategies to approach companies already familiar with podcast advertising.
The concept of "listeners also subscribed to" on Apple Podcasts.
The benefits of collaborating with similar podcasts to grow your audience.
The pitfalls of trying to figure things out from scratch versus building upon others' success.
The value of feedback: Engaging with your audience on platforms like YouTube.
The call to action: Encouraging listeners to leave reviews and share their experiences.
Resources:
Use the Rephonic graph to identify podcasts that share the same audience as yours and collaborate with those creators to grow your podcast audience.
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
Join our community in the Grow The Show Facebook group
LINKS TO OUR PARTNERS:
Make Your Show Sound Professional with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage


