Grow The Show

127 | Amy Porterfield: How to Monetize Your Podcast by Launching a Course

15 snips
Sep 5, 2023
Amy Porterfield, course creation expert, shares insights on monetizing a podcast by launching a course. Topics discussed include the Sweet Spot formula for course creation, leveraging AI for content generation, understanding where people spend money, passion in choosing a course topic, and essential technology tools for course creation. Amy also discusses pre-launch strategies, collecting pre-sales for validation, and utilizing a podcast to promote course launches. Strategies for growing podcast audience and recommendations on joining a course bootcamp are also covered.
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ANECDOTE

Humble First Launch

  • Amy's first course launch made only $267 despite charging $297 and she cried for a week.
  • She learned it failed because she had no audience and no 10% edge in the topic.
ADVICE

Have A 10% Edge

  • Do ensure you have a 10% edge: real results you can teach from.
  • If you can't show results, choose a different, more experienced topic or get results first.
ADVICE

Treat Email As Your Best Asset

  • Do build and prioritize an email list before launching a course.
  • Use your podcast to grow that list by advertising a lead magnet every episode.
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