Grow The Show 126 | How to Boost Engagement and Downloads with AI-Enhanced Podcast Promotion, with Deirdre Tshein
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This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio-quality sound and video and get 15% off a membership plan.
In this episode of Grow The Show, Kevin Chemidlin sits down with Deirdre Tshein, an expert on podcast content creation and the genius behind Capsho, an AI-powered platform, that enhances the editing and transcription process. Deirdre shares her caution against AI's misuse; stressing the importance of authenticity in podcasting. She advocates for using AI as a tool to spark ideas but emphasizes the irreplaceable value of genuine, human-driven storytelling. Exploring the balance between efficiency and authenticity, they dissect the dos and don'ts of AI in podcasting, offering insights on maintaining the connection with the audience while benefiting from the advancements of technology. Deirdre also shares strategies for growing a podcast audience, including building an email list through offering bonus content and using social media to provide personal insights about guests and episodes.
In this episode, you will be able to:
- Kindle your curiosity and see how it can escalate your podcasting game.
- Step into the intriguing use of Content Honey Traps to maintain listener engagement.
- Learn how pairing AI with podcasting can transform promotional materials.
- Recognize the importance of an email list and social media as tools for a thriving podcast.
- Embrace and incorporate authenticity in personalized podcast content to attract and maintain loyal listeners.
My special guest is Dierdre Tshein
Meet Dierdre Tshein, an innovator who effortlessly bridges the gap between AI and podcasting. She co-founded Capsho, a company that uses AI to transform how podcasters create and market their content. Drawing on her previous experience in the banking sector's innovation team, she was exposed to emerging technologies such as AI and blockchain. Dierdre is also responsible for crafting the 'Content Honey Trap' concept, a strategy that promotes audience curiosity and maximizes audience engagement. Her unique approach and ability to ignite interest have revolutionized the podcasting sphere.
More from Dierdre:
Visit www.capsho.com to learn more about their AI-powered content marketing assets and how they can help podcasters create compelling content honey traps.
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