Making Good: Small Business Podcast

This episode airs on the Tuesday before the US holiday of Thanksgiving. Instead of having a finely tuned point of view for this episode, I am going to let this episode be a bit of a mashup of ideas, thoughts, and resources. In this episode we talk about Thanksgiving, and some ways we can honor the people who were here first. I’ll share some resources that I’d encourage you to share with your audience to raise awareness. And then, I’m also going to share some of the things I’m most grateful for (spoiler alert: you are one of them!) INSTAGRAM: https://instagram.com/makinggoodpodcast____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/31JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

"Low waste, small batch, big heart."When I was first connected with Natalie Wong of Pep Soap and heard this was her tagline, I knew I *HAD* to have her on the podcast. In this episode, we discussed Natalie's path to soapmaking, her approach to running an environmentally friendly business, and marketing. We talked about ripple effects, keeping an open heart, listening in your marketing, and more. This episode really illustrates how small businesses have such a powerful opportunity to make an impact in pretty much every decision we make.____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/30JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

Think of your website as your Digital Storefront. When people stumble upon it, it’s like they’re walking by, craning their heads to look inside your shop and see if it’s worth having a browse. What makes people decide to come on in and take a look? It's easy to think of your website as a thing to check off your list and not revisit... but your website is important and full of opportunities for your business. This episode will help you make sure to take advantage of them.____________________MAKING GOOD SHOWNOTES: https://makingoodpodcast.com/28JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

Mental health is one of the topics closest to my heart, and I've been wanting to find a way to have a conversation about it on this podcast for a while, but wasn't quite sure where to start.In this episode, I invited Amy Deland of Emerge Thriving to join me for this important conversation. We discussed the stigma of mental health, the power of sharing our experiences (but why it's also totally okay not to share), entrepreneurship and mental health, perfectionism, boundaries, self-care and more.____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/28JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

FREE DOWNLOAD: To download the worksheet that goes with this episode, click here.This short & sweet Halloween Week episode is also relevant all year round, because we're talking about what happens when we let our fears hold us back.I share an exercise I (accidentally) created for myself that has helped me move forward despite the pesky doubts and worries that threaten to hold me back.____________________MAKING GOOD SHOWNOTES:https://makingoodpodcast.com/27JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

My friend Alex Dickinson joins me on the podcast to talk about how (and why) to advocate for yourself, making friends as an adult, and the power of having difficult conversations.Alex is the founder of Ask For It, a boutique communications training and consulting company that teaches negotiation skills to teams, organizations, and anyone who needs to ask for more. Ask for It’s mission is to foster confidence and inspiration in leadership and life, and they do this through trainings, workshops and consulting.In this episode, we cover:Why is it important to advocate for ourselvesHow to approach setting your pricesWhy difficult conversations are important and how to have themMaking friends and community as an adultHow to expand your communityAnd much more.Join me and others in the new Good Business Community: https://makinggoodpodcast.com/community!____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/26JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

// FREE DOWNLOAD: Free workbook + guide to writing a values statement for your business. This is 17-pages of GOOD content, and includes some fun bonus content like my top 10 favorite ways that small businesses can do good, and 6 writing rules of thumb for effective business writing. Download here!Today's episode is all about finding community -- something that has made a huge difference to me as I navigate the wild world of small business.I provide 5 strategies for finding community -- 4 of which you can start on TODAY (and save one for when in-person community is safe and possible again).The five strategies we discuss in this episode are:Facebook groupsSocial media (specifically Instagram)In-person events (when it's safe!)Friends of friendsCourses, memberships or other paid programs with an online community elementLinks and resources mentioned:Good Business Community: My brand new Facebook group created just for you!Free workbook to write your business's values statementFacebook groups I mentioned:Boss ProjectGoal Digger Podcast InsidersGood Business CommunityShe PodcastsPrograms I mentioned:Mindful Social ClubSocial CuratorList Builders Society with Amy PorterfieldLearn about my businesses: Good Sheila (plant-inspired stationery) and Station 7 (retail shop online + brick-and-mortar in Seattle).____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/25JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

What are affirmations? What can they do for us? Do you have to really BELIEVE in the affirmation for it to have power?If you're interested in how you can use your mind to influence the results you see in all areas of your life... don't miss this episode.My guest for episode 24 of Making Good is Jen Hatzung, Founder & CEO of Abundant Affirmations.This interview was such a great example of the fact that there really are INFINITE ways we can do good with our businesses. I'm so excited for you to listen!____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/24JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

In this episode, we are talking all things WHOLESALE.We cover:what is wholesale?advantages of wholesalewho is wholesale a good fit for?wholesale vs. consignmentwholesale basics (line sheets, pricing, payments, tax, terms, turnaround time, shipping)wholesale marketing (how do you get accounts, how do you reach out, what do you say)This is a great episode for all product-based businesses!____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/23JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

In this episode, I am joined by Laura Clise, CEO and Founder of Intentionalist, the online guide to intentional spending that supports small businesses and diverse local communities. In this episode Laura shares why we should all "spend like it matters", the power of supporting small businesses and business owned by people from marginalized communities, how we can shop small through our businesses, and more.If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/22JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts