Making Good: Small Business Podcast

// FREE DOWNLOAD: If you’d like to download the worksheet accompanying this episode, click here. //In this episode, I share why writing for business is unique, and my 9 rules for writing effective business copy.If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode. ____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/21JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

In this episode, I am joined by coming out guide and life coach Nancy Shadlock of Centered Life Coaching. We discuss how we are all a work in progress, and how to identify what our life's "next chapter" might be, how to find our unique gifts, and how we can use Human Design and Gene Keys to lean into our potential. Nancy shares what it means to be a "coming out coach", how she marries the different components of her business, and how being inclusive in business comes from how we live our lives.If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/20JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

// FREE DOWNLOAD: If you’d like to download the worksheet accompanying this episode, click here. //2020 has been A YEAR. But despite the fact that we live in a completely different world from the one we started the year in, many of us have tried to stick with our initial plans for 2020, no matter how far behind we feel.Here's your permission to let go of your initial plan for the year, and make a new one. In this episode we talk about how.If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode. ____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/19JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

In this episode, storytelling expert Megan Dowd joins to help us learn how to build strong connections with our audience through storytelling. We explore why storytelling matters and how to use it in your small business, why it's important to tell "boring stories", what good stories have in common, why it's important we understand which of Gretchen Rubin's 4 Tendencies we are, how to "storymine" your life, and how Megan does good with her business by focusing on financial accessibility. Don't miss this one.If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/18JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

On today's episode of Making Good, I'm answering marketing questions you submitted via Instagram! In this episode, I answer the following questions:LinkedIn: Should you use it? Should you be on it?Do mailing lists really work?What's the most effective platform?What's the difference between marketing and promotion?What's necessary and what's fluff?Do you have any systems for efficiency and focus?If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/17JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

Reina Pomeroy of Reina + Co joins me for episode 16 of Making Good.In this episode, we talk about how critical your mindset it is when it comes to getting the results you want in your business. Reina shares some mindset tips, what her high-achieving clients have in common, and routine business practices that she recommends. We also discuss why diversity and inclusion is important.If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/16JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

Episode 15 of Making Good is about one of my favorite topics: email marketing.I draw from my experience as a corporate marketer and share my philosophy toward email marketing, how to get people on your email list, and make an email marketing plan.And then, we spend most of the episode talking about how to write an effective piece of email marketing.I have to say -- this is a good one.If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/15JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

In episode 14 of Making Good, my guest is operations expert Mariah Tomkinson of Bloom Hustle Grow. If you ever feel overwhelmed, disorganized, and like you don't know where to start, this episode is for you.Mariah answers questions like: How do we know how to spend our time? How can we prevent ourselves from getting overwhelmed? Why do business systems matter, and which ones should every small business owner start with? What are her favorite productivity tools? Why are networking and accountability important? And more.You don't want to miss this one.If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode. ____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/14JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

On today's episode of Making Good, I defend my belief that we all have an obligation to be authentic on social media.Social media has created a lot of opportunity in the world -- but we can probably all agree it has it's downsides. So how do we make sure we have a positive impact on social media? I believe it's through authenticity.All sources and links can be found on the show notes page.If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.  ____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/13JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

In episode 12 of Making Good, my guest is Illiah Manger. Illiah helps entrepreneurs create more income and impact with design that amplifies their message and elevates their business. In this episode, Illiah and I discuss: what graphic design is and why it matters, what it looks like to work with a designer, Illiah's approach to building community and her recommendations, and tips on building a polished brand.If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.  ____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/12JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts