

Making Good: Small Business Podcast
Lauren Tilden
Want to make money, do something you love, AND make the world a better place? You're in the right place. Making Good is the podcast for small business owners who want to make a big impact. This podcast is about two things: building a strong small business, and using it as a tool for good. We cover topics like marketing, business philanthropy, finding community, doing purpose-driven work, mindset - and everything in between. If you have (or want) a small business and life that make a difference, this podcast is for you. I'm your host, Lauren Tilden, ex-corporate marketer turned maker and shop owner. I'm so glad you're here.
Episodes
Mentioned books

Jul 7, 2020 • 17min
11: 5 Things I Wish I Could Do Differently
Today on Making Good I’m sharing 5 things I’ve learned since I started my business. I could have saved myself a lot of time, money and energy if I’d known these 5 things earlier… but since I can’t go back in time, I hope that this is valuable for any of you early on in your business journey.Not a brand new business owner? There’s stuff in here for you too. Some of these lessons I’m STILL in the process of learning, several years in.If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode. ____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/11JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Jun 30, 2020 • 36min
10: Discipline + the (Simple) Path to Confidence with Nesha Frazier
Today on the Making Good podcast, my guest is Nesha Frazier of Courage Hackers, a personal development agency for entrepreneurial women over 30. She can help you stop settling, stop overthinking, and start taking action toward BIG goals. Nesha is a POWERHOUSE. She’s a married mom of 3, who is currently launching a business while on maternity leave from her full-time gig. She’s a US Air Force veteran and former college athlete. If you have big dreams but you feel like something is standing in your way of pursuing them -- this episode is for you. In this episode, we cover: Discipline: Is it something you have or don’t, or can we learn to be disciplined? How "success leaves breadcrumbs" The *ONLY* path to confidence Why you should focus most on self-mastery and skill acquisition The power of accountability Why we should expect to fail Links and resources Nesha shared: Business Nesha admires: Erin on Demand (check out her YouTube channel) Book Recommendation: The Compound Effect: Jumpstart Your Income, Your Life, Your Success by Darren Hardy Listen to Nesha's Courage Hackers podcast (Spotify, Apple, Google Podcast) Learn more about Nesha's work on her website. Connect with Nesha on Instagram at @neshavfrazier. If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode. ____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/10JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Jun 23, 2020 • 10min
09: Representation (celebrating PRIDE)
In episode 9 of the Making Good podcast, we're celebrating PRIDE month with a conversation about representation and the importance of being intentionally inclusive.In this episode, I share personal experiences related to representation I've had as part of the gay community, and offer some questions you can ask yourself and your business around being as inclusive as possible.I mentioned one of my favorite business investments that I make each month: Sweaty Social Club (get 10% off your first month with LAUREN10).If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode. ____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/9JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Jun 16, 2020 • 11min
08: Feeling Overwhelmed? Do This.
// FREE DOWNLOAD: If you’d like to download the Eisenhower Matrix (format to organize your to do lists) as discussed in this episode, click here. //If you’re a small business owner, chances are that a sense of overwhelm is something you deal with from time to time. I know I do.In this episode, we discuss my process for dealing with overwhelm:Acknowledge that you’re overwhelmed. Take a break. Do a 10-minute brain dump. Organize your list into the Eisenhower Matrix. Take action. Allow yourself to rest. Links and resources mentioned: Here’s more information on the Eisenhower Matrix, made popular in Stephen Covey’s The Seven Habits of Highly Effective People. More information on the Pomodoro Method Focus@Will (my favorite tool for getting productive) ACTION STEP: Download the Eisenhower Matrix template and get your thoughts organized. If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode. ____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/8 JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Jun 9, 2020 • 26min
07: 7 Stumbling Blocks to Avoid As You Build Your Business
I’ve put together a page of resources to help point you in the right direction when it comes to fighting for racial justice - head to http://makinggoodpodcast.com/justice to look at those resources (and more importantly, take action!) FREE DOWNLOAD: If you’d like to download the journaling prompts to help create awareness around each of the stumbling blocks we discuss in this episode, go to http://makinggoodpodcast.com/mindset.In this episode, we talk about 7 stumbling blocks that can trip you up as you build your business. And guess what? Every single one of them is related to your mindset.The seven stumbling blocks we cover in detail are:Perfectionism Comparison The “I’m the only one who can do this” mindset The trap of SHOULDs ‘To do’ list barnacles Overconsumption of information Avoiding judgment Links and resources mentioned:Psychology Today article (source of Gary Klein, Ph.D.’s quote about mindset) Book: Mindset by Carol Dweck Episode 3 of Making Good - interview with Jenna Starkey ACTION STEP: Download the journaling prompts and see where these stumbling blocks are getting in your way. If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode. ____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/7JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Jun 2, 2020 • 5min
06: Podcast Blackout
This week I’m not releasing an episode, instead I’m participating in the protest Podcast Blackout. The Podcast Blackout protest was started by the Cult 45 movie podcast. What this means is that this week we are not releasing an episode, and instead we are acknowledging the lethal racism that has unjustly killed so many black people.Rest in peace:Trayvon Martin, age 17, 2012 Tamir Rice, age 12, 2014 Michael Brown, age 18, 2014 Eric Garner, age 43, 2014 Sandra Bland, age 28, 2015 Freddie Gray, age 25, 2015 Alton Sterling, age 37, 2016 Philando Castile, age 32, 2016 Botham Jean, age 26, 2018 Atatiana Jefferson, age 28, 2019 Ahmaud Arbery, age 25, 2020 The South African Nobel Peace Prize-winning anti-apartheid activist Desmond Tutu said: If you are neutral in situations of injustice, you have chosen the side of the oppressor.White people: if you are wondering whether or not you should speak up about this -- let me make it easy for you. You should. It is not okay to be silent. Talk to your friends and family. Read about anti-racism and white fragility. Follow people of color and support their businesses. So, let me make clear my stance and the stance of this podcast: Black Lives Matter. It’s not enough to say it, we all need to take action - especially other white people. Some immediate things we can do:To help are to make a donation to an organization working to fight racial inequity like the NAACP Legal Defense Fund or the Southern Poverty Law Center, or to a local organization in your community doing work to fight racism To educate ourselves on racism, being an anti-racist and the history and present reality of racial equity in the US. Some books are: So You Want to Talk About Race by Ijeoma Oluo, White Fragility by Robin Diangelo, Me and White Supremacy by Layla F. Saad. Follow people of color who are doing the work, and LISTEN: A few examples are Rachel Cargle, Ijeoma Oluo, Layla Saad. Support businesses and causes run by your black neighbors and communities. A great place to look to start here is The Intentionalist. My heart is with the families and friends of George Floyd, Ahmaud Arbery, Breonna Taylor, and the countless other victims of racist killings in the US and beyond. Black lives matter.

May 26, 2020 • 1h 1min
05: How to Use Instagram to Grow Your Business (and Do Good!) with Chris Emmer of Sweaty Wisdom
Social media strategist Chris Emmer of Sweaty Wisdom is my guest on the podcast today, and boy is this a good one. Chris has such a refreshing take on social media and how we can use it to grow our business and make an impact in a way that feels true and good to us. In this episode, we talk about: Growing your audience with social media What metrics to pay attention to How to get to know your ideal customer (and why!) Creating content for Instagram and 4 different types Chris recommends Social media, mental health, and setting boundaries Ways we can DO GOOD through our social media presence and beyond Links and resources mentioned: Business Chris admires: Olivia Seline Book recommendations Untamed by Glennon Doyle Find Your F*ckyeah by Alexis Rockley Find & connect with Chris on Instagram @sweatywisdom, or check out Sweaty Social Club. To get her *free* June content calendar, send her a direct message at @sweatywisdom and say "Making Good". Chris gave us some action steps that we can go do *RIGHT NOW* to start seeing results on social media: Go do this: Go do what Chris calls an “engagement sprint”, go to a hashtag that your target audience is using, and leave meaningful comment on 5 posts (or more!) Find a post that you like from someone else and share it to your stories. EXTRA CREDIT because this isn’t easy for everyone. Go on Instagram Stories and speak candidly to the camera about what your intentions are. (if you do it, tag @sweatywisdom and @makinggoodpodcast) If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode. ____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/5 JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

May 19, 2020 • 14min
04: Intro to Marketing (Small Business Marketing 101)
// FREE DOWNLOAD: Get the mindmap laying out and defining my small business marketing landscape: https://www.makinggoodpodcast.com/marketingmap // On this episode of Making Good, we tackle a big topic: Small Business Marketing. The different components we discuss are: Marketing Intelligence Customer Experience Branding & Design Social Media Email Marketing Website + Search Content Marketing Word of Mouth + Referrals Paid Marketing Publicity + Visibility Offline Marketing If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode. ____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/4 JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

May 19, 2020 • 47min
03: Fulfillment, Finding What Lights You Up, and the Enneagram with Jenna Starkey
Fulfillment coach Jenna Starkey joins us to discuss why being fulfilled in our work is good for the world, how to do work that lights you up, how to find your gifts, the enneagram personality assessment tool and how we can use it, what it’s like working with a coach - and much more. Links and resources mentioned: Enneagram Assessment: Integrative 9 Business Jenna admires: Josephine Edmondson Book recommendations Designing Your Life by Bill Burnett and Dave Evans When Things Fall Apart by Pema Chödrön The Untethered Soul by Michael A. Singer Find & connect with Jenna on her website or Instagram @jenna.starkey For a free discovery session with Jenna, click here. If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode. ____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/3 JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

May 19, 2020 • 13min
02: 10 Ways to Do Good With Your Small Business
In episode 2 of the Making Good podcast, we’re talking about the bread and butter of this podcast - doing good with your small business. 10 Ways Your Small Business Can Do Good: Find a cause you believe in, and donate a percentage of your earnings to it. View every business purchase as a vote for the kind of world you want. Be authentic online. Support other small businesses. Be a more-than-fair employer. Provide kind and human customer service. Stand up for what you believe in. Mentor and share your knowledge. Think through the environmental impacts of your business practices. Give back to your local community. If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode. ____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/2 JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts