Making Good: Small Business Podcast 05: How to Use Instagram to Grow Your Business (and Do Good!) with Chris Emmer of Sweaty Wisdom
Social media strategist Chris Emmer of Sweaty Wisdom is my guest on the podcast today, and boy is this a good one. Chris has such a refreshing take on social media and how we can use it to grow our business and make an impact in a way that feels true and good to us.
In this episode, we talk about:
- Growing your audience with social media
- What metrics to pay attention to
- How to get to know your ideal customer (and why!)
- Creating content for Instagram and 4 different types Chris recommends
- Social media, mental health, and setting boundaries
- Ways we can DO GOOD through our social media presence and beyond
Links and resources mentioned:
- Business Chris admires: Olivia Seline
- Book recommendations
- Untamed by Glennon Doyle
- Find Your F*ckyeah by Alexis Rockley
- Find & connect with Chris on Instagram @sweatywisdom, or check out Sweaty Social Club.
- To get her *free* June content calendar, send her a direct message at @sweatywisdom and say "Making Good".
Chris gave us some action steps that we can go do *RIGHT NOW* to start seeing results on social media:
Go do this:
- Go do what Chris calls an “engagement sprint”, go to a hashtag that your target audience is using, and leave meaningful comment on 5 posts (or more!)
- Find a post that you like from someone else and share it to your stories.
- EXTRA CREDIT because this isn’t easy for everyone. Go on Instagram Stories and speak candidly to the camera about what your intentions are. (if you do it, tag @sweatywisdom and @makinggoodpodcast)
If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.
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