

Making Good: Small Business Podcast
Lauren Tilden
Want to make money, do something you love, AND make the world a better place? You're in the right place. Making Good is the podcast for small business owners who want to make a big impact. This podcast is about two things: building a strong small business, and using it as a tool for good. We cover topics like marketing, business philanthropy, finding community, doing purpose-driven work, mindset - and everything in between. If you have (or want) a small business and life that make a difference, this podcast is for you. I'm your host, Lauren Tilden, ex-corporate marketer turned maker and shop owner. I'm so glad you're here.
Episodes
Mentioned books

Oct 28, 2025 • 1h 2min
How to Play the Long Game | Book Club | 311
Is your calendar full, but your progress feels... stuck? In this Book Club pick, The Long Game, Dorie Clark teaches us how to create white space, focus on what matters, and build a business that lasts. Tune in for real talk on saying no, playing the long game, and finding your North Star.LISTEN TO NEXT→ Feeling Stuck? Try a "Tiny Experiment" | Book Club | 308SHOW NOTES→ How to Play the Long Game | Book Club | 311WHEN YOU'RE READY🌼 Join Making Good Happen🫶 Browse the ShopCONNECT📸 Instagram🧵 Threads💻 LinkedInSAY THANKS🍏 Leave a review on Apple Podcasts🌿 Leave a rating on Spotify

8 snips
Oct 15, 2025 • 24min
The 3 Biggest Drivers of My Email List Growth | 310
Dive into the world of email marketing, where the host shares valuable insights on list growth strategies. Discover why email is key for building relationships and converting sales. Learn about the power of paid ads, product launches, and virtual summits in boosting subscriber numbers. Hear how simple math highlights the importance of list size and quality. The host emphasizes consistent strategies like lead magnets and engaging with audiences to enhance growth. Aiming for actionable tips? This discussion is filled with them!

10 snips
Oct 4, 2025 • 26min
Best. Q4. Ever. Here's how to plan it. | 309
Discover how to conquer the chaotic Q4 with a refreshing 7-step life-first planning method. Overcome seasonal burnout by setting one business and one life goal, while learning to visualize your ideal quarter. Transform your calendar into a tool for success by prioritizing personal days and defining marketing strategies. Gain insights from past performances to make informed decisions, and turn plans into manageable weekly tasks. With helpful systems and accountability tips, this approach helps ensure your progress and keeps motivation alive.

Sep 24, 2025 • 60min
Feeling Stuck? Try a “Tiny Experiment” | Book Club | 308
Feeling stuck, burnt out, or over it with hustle culture? In this episode, we explore Tiny Experiments by Anne-Laure Le Cunff—a radically refreshing approach to productivity. Learn how to use curiosity, reflection, and small challenges (aka “pacts”) to make real progress without the pressure.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/308CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Aug 20, 2025 • 54min
How to Design Your Life (and Business) | 'Designing Your Life’ by Bill Burnett & Dave Evans | Book Club | 307
In this episode, Charelle and I share how Designing Your Life reframed career and lifestyle goals through design thinking, energy mapping, and creative experimentation. Learn how to map your values, draft multiple life options, and move forward with curiosity—not perfectionism. Whether you're running a business or reevaluating your path, there’s something here for you.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/307CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Aug 5, 2025 • 19min
10 Easy Marketing Wins You Can Use Right Now
Feeling overwhelmed by marketing? In this episode, I share 10 real and practical ways to make marketing easier—especially when you're short on time or energy. From foundations to AI tools and everything in between, let’s simplify your strategy and get results.LISTEN TO NEXT→ 303: Why I’m In a Funk (And How I’m Climbing Out of It)SHOW NOTES→ 306: 10 Easy Marketing Wins You Can Use Right Now***WHEN YOU'RE READY🌼 Join Making Good Happen🫶 Browse the Shop***CONNECT📸 Instagram🧵 Threads💻 LinkedIn***SAY THANKS🍏 Leave a review on Apple Podcasts🌿 Leave a rating on Spotify

Jul 21, 2025 • 57min
What’s Really Holding You Back ('The Mountain Is You' by Brianna Wiest | Book Club | 305)
In this Book Club episode, we're discussing The Mountain Is You by Brianna Wiest. We explore self-sabotage, emotional intelligence, and what it really takes to change. From micro shifts to future self visualization, this episode is full of insights to help you get out of your own way and create a more aligned life and business.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/302CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Jul 11, 2025 • 7min
The One Thing That Could Change Everything
GET YOUR FREE TICKET: https://makinggoodpodcast.com/summitThis episode is a little different—because I’m shining the spotlight on something I created just for you: the One Thing Summit! If you've ever stared at a blank screen trying to figure out what to post, or felt overwhelmed by all the conflicting marketing advice out there, this summit is for you.I brought together over 40 of the most generous, wise, and brilliant marketing experts and asked them each one question: What's one thing every small business owner should do to get better results from their marketing? Their answers? Pure gold—and you can access it all for free. In this episode, I’m breaking down what you can expect from the One Thing Summit and why this is a can’t-miss opportunity.

Jul 3, 2025 • 49min
This Tool Can Transform Your Content Chaos with Colie James | 304
Feel like your content marketing is pure chaos? In this episode, I chat with systems strategist Colie James about how one tool can bring calm, clarity, and serious efficiency to your content workflow. We talk about organizing your ideas, repurposing smartly, and creating systems that give you your time back. This one’s a must-listen for any creative business owner who’s ready to end the chaos and simplify.Want to try the tool? Sign up for a free account here.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/304CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Jun 25, 2025 • 27min
Why I’m in a Funk (And How I’m Climbing Out of It) | 303
In this solo episode, I share an unfiltered look at a tough season I’ve been in—a long-lasting funk that’s affected my work, energy, and mindset. I open up about what led to it, how I’m moving through it, and the habits and changes that are starting to help. If you’ve ever felt stuck, off, or burned out, this one’s for you.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/303CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts


