Making Good: Small Business Marketing Podcast

NEXT EPISODE→ It’s Time to Pay Yourself | Book Club | ‘Profit First’ by Mike Michalowicz | 109SHOW NOTES→ 317: The Full Show Notes PageFROM CHARELLE→  Annual Planning Checklist→  Annual Reflection Questions→  1:1 Annual Planning Strategy Day→  Charelle's website→  Instagram→  LinkedIn→  TikTokWHEN YOU'RE READY🌼  ⁠⁠⁠⁠Join Making Good Happen🫶  Browse the ShopCONNECT📸 ⁠⁠⁠⁠Instagram🧵 Threads💻 LinkedInSAY THANKS🍏 ⁠⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠⁠🌿 ⁠⁠⁠⁠Leave a rating on Spotify

It's time to stop the overconsumption of information, and start DOING.In this Book Club episode, we’re talking about Lean Learning by Pat Flynn. This book is all about how to learn less, do more, and actually make progress in your business. If you tend to overconsume and underact, this one’s for you. We dive into tools, concepts, and strategies for getting unstuck and taking action—even if it’s imperfect.LISTEN TO NEXT→ Feeling Stuck? Try a "Tiny Experiment" | Book Club | 308SHOW NOTES→ You're Learning Too Much (And It's Holding You Back) | Book Club | 'Lean Learning by Pat Flynn | 316WHEN YOU'RE READY🌼  ⁠⁠⁠⁠Join Making Good Happen🫶  Browse the ShopCONNECT📸 ⁠⁠⁠⁠Instagram🧵 Threads💻 LinkedInSAY THANKS🍏 ⁠⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠⁠🌿 ⁠⁠⁠⁠Leave a rating on Spotify

I've been running my business since 2017, and I've made some serious mistakes along the way. Some cost me money. Some cost me time. And one nearly cost me my entire business.Today I'm taking off the rose-colored glasses and sharing 5 mistakes I wish I could go back and warn past-Lauren about – from chasing quick fixes that never materialized, to ignoring my finances until the debt piled up, to saying yes to so many things that I burned out completely.If you've ever felt like you're spinning your wheels, working hard but not gaining traction, or wondering why that strategy that worked for someone else isn't working for you – this episode might just save you years of trial and error.NEXT EPISODE→ What I Did to Break Through BurnoutSHOW NOTES→ Learn more about Xero (and get 90% off the next 6 months at the time of this episode's release!)WHEN YOU'RE READY🌼  ⁠⁠⁠⁠Join Making Good Happen🫶  Browse the ShopCONNECT📸 ⁠⁠⁠⁠Instagram🧵 Threads💻 LinkedInSAY THANKS🍏 ⁠⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠⁠🌿 ⁠⁠⁠⁠Leave a rating on Spotify

The morning person who couldn't get out of bed. The podcast host who dreaded recording. The marketing lover who felt... nothing. After months of denying my burnout, I finally faced it – and what happened next changed everything. In this vulnerable episode, I'm sharing the exact steps that pulled me through, including an alarm clock hack that forced her to move, the #1 tool that helped me break through, and the hard permission I had to give myself to scale back. If you're feeling stuck, blank, or like you're just going through the motions, this one's for you.NEXT EPISODE→ Why I'm in a Funk (and How I'm Climbing Out of It)SHOW NOTES→ Learn more about Xero (and get 90% off the next 6 months at the time of this episode's release!)→ Get mental health support: NAMI (has a helpline and resource directory)→ Psychology Today therapist finder→ The alarm clock app: Alarmy→ Making Good HappenWHEN YOU'RE READY🌼  ⁠⁠⁠⁠Join Making Good Happen🫶  Browse the ShopCONNECT📸 ⁠⁠⁠⁠Instagram🧵 Threads💻 LinkedInSAY THANKS🍏 ⁠⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠⁠🌿 ⁠⁠⁠⁠Leave a rating on Spotify

This episode might completely change how you think about growing your business. I just spent two days surrounded by 2,400 small business owners at what's possibly the largest gathering of entrepreneurs in the world, and I walked away with pages and pages of notes. Here's what you need to know.NEXT EPISODE→ 3 Top Small Business Owners on Marketing, Growth, and Making an ImpactSHOW NOTES→ I Spent 2 Days With 2,400 Small Business Owners. Here’s what I learned.→ Learn more and apply for the 10,000 Small Businesses ProgramWHEN YOU'RE READY🌼  ⁠⁠⁠⁠Join Making Good Happen🫶  Browse the ShopCONNECT📸 ⁠⁠⁠⁠Instagram🧵 Threads💻 LinkedInSAY THANKS🍏 ⁠⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠⁠🌿 ⁠⁠⁠⁠Leave a rating on Spotify

Fair warning: you're probably going to want to take notes. I sat down with three entrepreneurs who've built wildly successful businesses using completely different approaches—from TikTok and marketing funnels to community engagement and literally zero marketing budget to Bloody Marys at barbershops and turning a lawsuit into viral marketing gold. The best part? Their success isn't just measured in revenue—we're talking 60 million bars of soap donated, becoming the "doer" in your community who solves real problems, and a family business that's been going strong for 20 years. You're about to hear the unfiltered, no-fluff truth about what actually works in marketing, straight from people who've done it. SHOW NOTES→ I Spent 2 Days With 2,400 Small Business Owners. Here’s what I learned.SHOW NOTES→ 3 Top Small Business Owners on Marketing, Growth, and Making an Impact→ Learn more and apply for the 10,000 Small Businesses Program→ Place your first order with Soapbox and get 25% off with code MAKINGGOOD25→ Try some tasty gluten-free treats at Bake Me Happy (or check out Letha's website)→ Try out McClure's PicklesWHEN YOU'RE READY🌼  ⁠⁠⁠⁠Join Making Good Happen🫶  Browse the ShopCONNECT📸 ⁠⁠⁠⁠Instagram🧵 Threads💻 LinkedInSAY THANKS🍏 ⁠⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠⁠🌿 ⁠⁠⁠⁠Leave a rating on Spotify

Is your calendar full, but your progress feels... stuck? In this Book Club pick, The Long Game, Dorie Clark teaches us how to create white space, focus on what matters, and build a business that lasts. Tune in for real talk on saying no, playing the long game, and finding your North Star.LISTEN TO NEXT→ Feeling Stuck? Try a "Tiny Experiment" | Book Club | 308SHOW NOTES→ How to Play the Long Game | Book Club | 311WHEN YOU'RE READY🌼  ⁠⁠⁠⁠Join Making Good Happen🫶  Browse the ShopCONNECT📸 ⁠⁠⁠⁠Instagram🧵 Threads💻 LinkedInSAY THANKS🍏 ⁠⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠⁠🌿 ⁠⁠⁠⁠Leave a rating on Spotify

Dive into the world of email marketing, where the host shares valuable insights on list growth strategies. Discover why email is key for building relationships and converting sales. Learn about the power of paid ads, product launches, and virtual summits in boosting subscriber numbers. Hear how simple math highlights the importance of list size and quality. The host emphasizes consistent strategies like lead magnets and engaging with audiences to enhance growth. Aiming for actionable tips? This discussion is filled with them!

Discover how to conquer the chaotic Q4 with a refreshing 7-step life-first planning method. Overcome seasonal burnout by setting one business and one life goal, while learning to visualize your ideal quarter. Transform your calendar into a tool for success by prioritizing personal days and defining marketing strategies. Gain insights from past performances to make informed decisions, and turn plans into manageable weekly tasks. With helpful systems and accountability tips, this approach helps ensure your progress and keeps motivation alive.

Feeling stuck, burnt out, or over it with hustle culture? In this episode, we explore Tiny Experiments by Anne-Laure Le Cunff—a radically refreshing approach to productivity. Learn how to use curiosity, reflection, and small challenges (aka “pacts”) to make real progress without the pressure.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/308CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts