

Making Good: Small Business Podcast
Lauren Tilden
Want to make money, do something you love, AND make the world a better place? You're in the right place. Making Good is the podcast for small business owners who want to make a big impact. This podcast is about two things: building a strong small business, and using it as a tool for good. We cover topics like marketing, business philanthropy, finding community, doing purpose-driven work, mindset - and everything in between. If you have (or want) a small business and life that make a difference, this podcast is for you. I'm your host, Lauren Tilden, ex-corporate marketer turned maker and shop owner. I'm so glad you're here.
Episodes
Mentioned books

Dec 29, 2020 • 9min
40: 6 Principles for Doing Good With Your Small Biz
In this podcast, I share the 6 themes I've noticed for doing good through small business. Don't miss this one.Action steps:⚡️ Download the Good Business Guide.⚡️ Join the Good Business Community.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/40JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Dec 22, 2020 • 57min
39: Create a Rock-Solid Plan for 2021 with Mariah Tomkinson
In episode 39, Mariah Tomkinson is back to share more of her organizational genius as we approach doing something that is probably on everyone’s minds… make a plan for 2021. Mariah runs Bloom Hustle Grow, where she helps female service-based entrepreneurs create systems and implement strategies to help them achieve their goals. Mariah is an EXPERT in planning and getting organized, and this is the PERFECT time of year to get your ducks in a row and ready to head into 2021 calm and with a clear plan of action.INSTAGRAM: https://instagram.com/makinggoodpodcast____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/39JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Dec 22, 2020 • 6min
38: How to Do a Year in Review
FREE DOWNLOAD: If you would like to download a PDF version of this to walk you through it, click here.I know a lot of us are eager to close the book on 2020 and are really hoping 2021 looks different. But BEFORE you do, I would encourage you to do a Year in Review of your business.A Year in Review is exactly what it sounds like: an exercise of really looking at your last year in business and reviewing how it went -- the good, the not-so-good, and most importantly -- what you learned. In this super super short and sweet episode, I’m going to walk you through the process I am using this year to do a year in review. On the surface, it’s a simple list of questions, but sitting down to actually DO this is powerful.____________________MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/38JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Dec 18, 2020 • 11min
37: Who Are You to Do That? Getting Friendly with Impostor Syndrome
Impostor Syndrome is when we feel like we aren’t qualified, don’t deserve our accomplishments, or will be discovered to be an impostor.If you've ever felt like a fraud, this episode is for you.In this episode, I share about my own experiences with impostor syndrome over the years, some of the research on impostor syndrome, and my best tips for facing it head-on.INSTAGRAM: https://instagram.com/makinggoodpodcast____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/37JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Dec 15, 2020 • 56min
36: Building a Business Around Being Yourself with Micah Larsen
Why should we put ourselves and our lived experiences into our marketing? What can our analytics tell us about the stories we should tell? And how do we find the stories that will truly resonate with our audience?In this episode, Micah Larsen shares her approach to building a business around being yourself. A social scientist by training, Micah is a marketing expert who teaches women makers and business owners what to say in their marketing to make sales without feeling like they're selling.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/36JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Dec 11, 2020 • 13min
35: How to Identify Your Values
FREE VALUES WORKBOOK.You have values... you just may not know what they are. In this episode, I'm going to make the case for getting clear on your business's values. We cover what values are, why they matter, and how to identify yours.INSTAGRAM: https://instagram.com/makinggoodpodcast.com____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/35JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Dec 7, 2020 • 55min
34: Get More Results on Instagram in Less Time with Chris Emmer
Want to get more results on Instagram in less time? No brainer, right?In this episode, Chris Emmer of Mindful Social Co returns to the podcast to share more about her approach to social media - one that's focused on providing value, being strategic, and making Instagram work for your business... instead of the other way around.You're going to love this episode.INSTAGRAM: https://instagram.com/makinggoodpodcast____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/34JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Dec 5, 2020 • 12min
33: 10 Marketing Ideas for Better Holiday Sales
December is an important month for small businesses -- particularly product-based small businesses. In this episode, I offer 10 holiday marketing ideas to help you up your holiday sales in what has been a tumultuous year. The 10 ideas discussed in this episode are: Free shippingClear holiday shipping deadlinesGift suggestions or gift guidesExtra good customer serviceInfuse the holiday spiritGive a giftHelp your audience relaxDo a giveawayBundle discountsSend a holiday cardINSTAGRAM: https://www.instagram.com/makinggoodpodcast/____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/33JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Dec 5, 2020 • 3min
SURPRISE! My Holiday Gift to You
Dear listener, happy holidays!Thank you SO MUCH for being here at Making Good. Hanging out with you each week has been the highlight of my year, and I’m so grateful to have you here listening, connecting with me on Instagram, and just generally being part of the Making Good Community.As a small gesture of my thanks, I wanted to give you a holiday gift. This episode shares what that is.Lauren____________________JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Dec 1, 2020 • 1h 6min
32: Inclusiveness, Identity and the Power of Small Business with Nikki Innocent
In this episode, I am joined by Nikki Innocent for a discussion about inclusiveness, identity, and the power of small business. Nikki is a speaker, certified women’s leadership coach, diversity, equity & inclusion strategist, podcast host and social entrepreneur focused on belonging and transforming the future of leadership. INSTAGRAM: https://www.instagram.com/makinggoodpodcast/____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/32JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts