Making Good: Small Business Podcast

My guest for this episode is Michele Caruana. In this episode, we are talking about something I think we can ALL get behind: How to get more results from our marketing… in less time.In this episode, we talked about the power of focusing on a pillar product, Michele’s 5-step approach to taking people through the customer journey, why consistency is the key to marketing effectiveness, and much more.____________________MAKING GOOD SHOWNOTES:https://makingggoodpodcast.com/50JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

Today’s episode is about the two ingredients that I believe are the most critical elements of building a successful business (whatever success means to you).I’m defining success as simply -- getting what you want. Maybe that’s a business that pays the bills while letting you work 20 hours per week -- or maybe it’s an empire. There are two elements standing between most of us and the success we want. Listen to this episode to learn what they are.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/49JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

Let's get one thing straight: No, your business is not too small to make a difference, especially when it comes to diversity, equity, inclusion and belonging. My guest for today's episode is virtual inclusion strategist Cachet Prescott of Shift Matters. In our conversation, we talk about how small businesses should approach DEIB, why we can't stop at diversity,  the role that DEIB plays in marketing, and where to start when it comes to addressing DEIB in your small business.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/48JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

In this episode, we are diving into one of the most important concepts in marketing: the Call to Action. We'll define Call to Action, talk about when to use them, and how to write an effective call to action. ____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/47JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

In this episode, we are answering one *BIG* question: How do we be exist as both a parent and a small business owner? My guest is my long-time friend Jess Gupta, founder and CEO of Taavi, the support network for pregnant people and parents. We talked about how vital it is to be kind to yourself, how Jess approaches productivity and getting things done, tips for building a business that is supportive of mothers and parents, and much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/46JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

For me, there aren’t very many things that feel as good as getting things done. I keep a paper “to do” list -- just to experience one of life’s simple but wonderful treasures -- the joy of crossing something off my ‘to do’ list.  In this episode, I'm sharing 9 tips for getting things done -- one BIG tip and 8 other suggestions.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/45JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

The Completion Coach Wendy O'Beirne joins me for this episode of Making Good, where we discuss how to actually finish what you start.In this episode, we talk about what stops us from finishing what we start, and what practical steps can we take to actually finish. Wendy explains why we procrastinate on the things we know we want, and shares tips for overcoming overthinking and procrastination. Finally she shares her wisdom on staying accountable and showing our businesses the respect they deserve.Why many of us experience a fear of success (counterintuitive as that may seem)Why do we procrastinate on the things we know we want?How to stay accountable when we work for ourselves.How do we handle overthinking?Much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/44JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

Today, I invite you into my business and my life, and I’ll show you around. I’m going to start by giving you a quick overview of what 2020 looked like for me personally and in business. Then, I’ll talk about what I learned in hopes that you can take that with you as well as we head into 2021. Finally, we’ll wrap up with some quick thoughts about what’s next for me in business and for this podcast.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/43JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

In this episode, life and business coach Jenna Starkey will take you through a 10-minute guided visualization to get you thinking and reflecting on the direction you’ll take in the year to come. Get comfortable, get quiet, and see what comes up.Connect with Jenna:WebsiteInstagramMusic: Spatium by Serjo de Lua (source on SoundCloud)____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/42JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

Want to get clear, get unstuck and find a way to get more of what you really want in 2021?This episode is for you.To lead us through this conversation, my guest is Keltie Maguire. Keltie is a clarity coach who helps small business owners and professionals get unstuck, find direction, and take action -- both personally and professionally.In this episode, we discuss: ⚡️ Why getting clear in your life is powerful⚡️ How sometimes the first step is knowing what we DON’T want⚡️ The vital importance of taking action, (as Keltie says, “you can’t think your way to clarity”)⚡️ What to do when something feels off⚡️ Differences between running a product and service-based business⚡️ Keltie’s 3-step process for finding clarity⚡️ Keltie even gives some clarity homework for overachievers on the podcast (I know you’re out there).Don't miss this one.INSTAGRAM: https://instagram.com/makinggoodpodcast____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/41JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts