Making Good: Small Business Podcast

In this episode, my guest is financial advisor and virtual CFO Aimee LaLiberte. In our conversation, we talked about Profit First and how to apply it to your business, financial goal setting, as well as money mindset topics like worthiness. This is a fantastic episode full of tactical take-aways and inspiration -- don't miss this one.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/60JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

When it comes to driving REAL business results, email marketing is one of the most important tools in your marketing toolbox (if not THE most important tool). In this episode, I cover why you should be thinking about email marketing - and how to get started. We discuss how email marketing works, how to get people to sign up for your list, what to say in your emails, the different types of marketing emails (automated and scheduled), and more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/59JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

In this episode, I'm thrilled to have Kris Putnam-Walkerly join me for a conversation around how to incorporate a give back element into your small business. Kris is a giving expert and the author of Delusional Altruism.In this episode, we talked about the role of intention in giving, why “how” you give is just as important as “what” you give, how to choose a cause to give back to, how to make an impact even if you have limited resources, how to magnify the impact of your giving, and much more.I encourage every listener to incorporate some element of giving, no matter how small, into their business. This episode will show you how.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/58JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

In this short and sweet episode, my goal is to convince you that the Golden Rule should be an underlying philosophy to the way that you run your business -- and also give you some very practical guidance on applying this concept to your business.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/episodes/57JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

In episode 56 of Making Good, I'm joined by social media strategist Terrah LP. In this conversation, we talk about community, mindset and consistency. Topics covered include: We talked about the importance of community and how to build it, how critical a strong mindset is, the power of sharing both the highs and the lows of your journey, how to approach collaboration, why the most important thing you can do is show up consistently, the role of intention in your content… and everything in business, and much, much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/56JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

Today we are going to be talking about 3 questions you should answer to make your marketing as strong as possible.  For more conversations like this, join the free Facebook community for this podcast: https://facebook.com/groups/goodbusinesspeople.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/episodes/55JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

Here's the truth: TikTok can generate huge results for your business. In this episode of Making Good, I am joined by Miranda Harris Hamlin of And Arlen for a conversation about how she has used TikTok to grow her revenue from $300 to month in January 2020 to $25,000 in September 2020. In this episode, we talked about why small businesses should consider using TikTok, how TikTok’s algorithm differs from Instagram (and makes it EASIER to grow a community and audience, how to get discovered on TikTok, what to post, how Miranda incorporates her values into her business, and much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/54JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

Do you ever feel held back from creating great content because you simply don’t know WHAT to say to your audience? If so, this episode is for you. In this episode, I'm sharing some of my favorite strategies for figuring out what to say in your content.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/episodes/53JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

In this episode, I am joined by Nataley Shepherd, handmade brand consultant and creator of Studio Shepherd, for a conversation around really getting to know your ideal customer. We discussed the role of values in this work, the efficiency of knowing your ideal customer, 4 categories lens to use when identifying your ideal customer, and much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/episodes/52JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

In this episode, I’ve put together ALL of the books that have been recommended by past guests on Making Good. Some are business-specific, some are self-improvement, some are more spirituality or advocacy related -- but they are all books that the incredible guests of this podcast believe will make you a better business person.For the full list (with links), visit the show notes page: https://makinggoodpodcast.com/51____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/episodes/51JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts