DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup When Chris messaged us over LinkedIn I was PUMPED. Crossnet is taking the world by storm, innovating a combination of Volleyball and Foursquare to create a truly NOVEL product that the world is lining up for.   🥾Hear how they BOOTSTRAPPED the company from flipping 10 orders to making orders of 22,000 units a pop.    🛒Hear how they used Linked In and classic content marketing to reach the influential retail merchandisers at Target, Dicks, and Walmart.   📩Learn how an education focused email marketing strategy and correct use of Wheelio went from driving $3K a month to $150K in just a few months.    🏋🏻‍♀️See someone working out on a balcony for the first time ever on the Hot Seat!   Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Conversion Rate Optimization for Subscription Ecommerce Products...could there be a sexier topic for brand owners? 💃🏼   🤓Nerd out with Eric, the Pilothouse team, along with legends Josh F Elizetxe from Snow At-Home Teeth Whitening and Vinny McCauley from SmoothieBox for a golden nugget filled talk that fills in the details on how each has built, optimized and pivoted their funnels to reach 8 figures in sales.   Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup What do you do when the Facebook Ad creatives that brought you to scaletown BURN OUT? That's what this week's AKNF found us asking. We brought in our Senior media buyer, Nate Vankoughnet and Creative Director Cam Wind to join co-founder Kylh Eitchcox and myself for a round table discussion on:  The Facebook Power 5 and why you need to embrace it for longer lasting audience and creative  The Pilothouse Creative process (and the importance of aligned incentives on the creative team  How to create purposeful, angle driven creative  How build creatives and campaigns for launch (and the place for dynamic ads.)  Creative testing at Scale through isolated variables  Restarting a MASSIVE campaign after creative burnout strikes Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 🚀🔪AKNF #5 is LIVE 🚀🔪   This week we discuss:   🧔🏻 Nick Shackelford's "It's True" ad copy hook and our experiment testing it across most of our clients campaigns   👟We bought Vessi shoes and this happened (experiential marketing)   🛠Anthony Ulwick's concept of Jobs to Be Done and how that should impact how we think of and talk about all our products   🍫Rogers Chocolate, Accountants and the big Covid Pivot Winners Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we share some raw stats on the angle that Josh F Elizetxe freestyled on a previous podcast (Ever had a dream your teeth were falling out?), as well as some actual numbers of running a presales page in Insta Page vs to the Product description page direct. Oh yah, also during this pod, all of our Google Home Bots synced up and we may or may not have created Skynet. Sorry about that John Connor.   00:00 - The Ad that Beat Kim Kardashian  01:38 - 🤖Skynet comes online (Google is listening)  01:50 - [REAL STATS]Josh Snow's angle (Ever had a dream your teeth fell out?) 🦷  03:05 - [REAL STATS] Instapage vs Product Page direct on Mens accessories  05:45 - Instapage Improves AOV  06:14 - Global Pixel Outtage! (Best practices for recovering)  11:00 - Overcoming Supply Chain Issues with Variety Packs  14:12 - Who's really buying your products? (Not always the end consumer) How to reach the real buyers  17:01 - VESSI Hot Seat Tease (Giveback Funnel, Thank You Page Referrals, and Novel Community Building Emails) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 🟢It's GO TIME - This week I surprised the panel with an ambush AKNF session. Good thing our team is always ready to rock 🤘🏼Here we discuss the success we're having across the board, as traffic is on sale, and clients are scaling hard and fast. Watch this quick cast to glean some insight onto how YOU can best ride this wave with your brand! 🌊 0:00 - It's GO TIME across the board (and how best practices allow you to ride the wave)   2:50 - Double, or Triple your Budgets yesterday!   4:00 - Exodus of certain traffic vertical advertisers (travel + + ) means inventory is on sale   4:40 - ROAS vs Volume in these BOOM times (invest now at a discount)   6:00 - Email Story telling and education tactics from Chris Meade and CROSSNET   7:28 - Lifetime Budgets still CRUSHING (are you switched over yet??)   9:00 - Control campaign overlap with FB Experiences, Facebook's native testing platform   11:35 - Pre Sales Magic - Use presales page to align your angles fully (shout out to the master, Mohamed Ali Aguel!)   14:12 - Advertisers and Ideas we LOVE: - Novel ideas - Brands reinventing themselves - Info Product Deluge (The GURUS are coming( - DIY and Hair Dye is the new TP   18:25 - Is this the new normal for Ecommerce? What happens when the economy rebounds?   20:15 - 🍷Are you drinking more or less? Box wine vs Bottle?   21:35 - Shoutout to Moez Ali's new podcast "Exit Strategy"   22:10 - Team member personal growth through #WINNING  23:10 - No such thing as a bad Dragon's Den experience Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 🚀Welcome to All Killer, No Filler Fridays, the Easter Addition 🐰🍫   We're coming at you with insights and updates about the strategies and tactics that worked for our ecommerce and lead generation clients THIS week.   In this episode you'll find some tasty Easter Eggs 🍬🥚 on the following topics:   Promising start to building quizzes in messenger flows natively   How to "creatively refresh" a campaign that needs a reboot   How to scale from $10K to $50K when a client is bullish   The importance of investing in your Facebook relationship (and hacks on getting a rep)   Update on Lifetime Budgets, Polls, and Comment pinning from last week   Brands and Trends we love RIGHT NOW Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 👀Watch this 20 min vid to learn the tactic (that we learned from Josh F Elizetxe, that's LOWERING our CPAs 20-50% (!!!) for our Agency clients across the board.   Find out how switching campaigns to lifetime budgets could make a big addition to your bottom line.   🚀Welcome to All Killer, No Filler Fridays, the pod where Pilothouse principles get together to discuss what worked this week in our agency with examples and data to back it up.   Skip to -12:00 to hear our Lifetime Budget Scaling hack that's working well right now, or blast the whole "all killer, no filler" cast for other tips on:   1. Crushing with Facebook Poll Ads   2. Quiz funnels for ecom and Lead Gen   3. Ad comment kung fu   4. Lifetime budget hacks that lowered CPA 30%!   5. Testing old tactics, finding new wins   6. New client runways coming out of the crisis   7. Custom calculations in ad reporting Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 👋🏻Hey everyone! Eric Dyck here with my new WFH studio all built out!  What better time than a global pandemic to get five digital marketing veterans with over 50 years of performance ad buying experience into a #zoom call to discuss high level strategies and in-the-trenches tactics for brands and media buyers to keep their campaigns scaling throughout these uncertain times.  If you're a brand or a media buyer looking for guidance, then check out this value-packed call where we discuss the angles that are working right now, how position your brand during this time of low cost traffic and high anxiety, compressing the customer journey with campaign structure changes and lots more!  Check out the timestamps below to jump to the most relevant sections.  If you dig it, we'll do it again and again. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video