Ep 38: 400% Growth Through Content Iteration with CrossRope Srdjan Popovic

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For our latest podcast, we sat down with Srdjan Popovic, Chief Marketing Officer of Crossrope. He happens to be a DTC Newsletter superfan. 🙌🏻

Crossrope is on a mission to become a household name in the fitness space. They have innovated the jump rope with their weighted, interchangeable ropes and accompanying app providing portable workouts that can be activated anywhere.

Crossrope has seen a 400% growth in the last year. How? Srdjan credits three key elements:

Agility

Iteration

Access to an extensive library of footage

🔑 Agility & iteration are essential

🔑 Create LOTS of content (more than you think you need)

Read on for other value bombs from our conversation with Srdjan:

🔑 Meet your customers where they are

✈️ Build the plane as you’re flying it

📦 Watch your sneak preview of this week’s full pod for some insight on podcast ads, how to infuse comedy in your creative, how Srdjan activates on DTC value bombs, and to hear us bask in Srdjan’s praises -  it’s almost too much. (just kidding, keep telling us we’re great!)

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