Ep 40: 🍷 Uncorking DTC Wine Potential with Simon Solis-Cohen

Oct 15, 2020

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Marketing in a restricted industry? Interested in subscription-based sales? This one's for you!

In our latest pod, we chat with Simon Solis Cohen of Highway 29 Creative - an expert in DTC wine marketing.

With a hospitality background and experience in the Napa wine scene, Simon took his passion for wine to the digital marketing space specializing in e-commerce, marketing, and DTC sales for the wine industry.

We’ve decanted key takeaways from our chat to help you crush your DTC marketing goals.

Get it? Wine? Crushing grapes? No? You’ve stopped reading? Great. (or should I say, grape 🍇)

🍷 Build a one to one relationship

🍷 Be the star of your own story

🍷 Lean into lifestyle

🍷 Harnessing UGC reviews

🍷 OG DTC & Subscription Sips

Wine Clubs are having a bit of a reckoning at the moment, reevaluating their legacy structure in light of new offerings in the DTC Market. Historically, wine subscriptions have held a more old school “you get what you get and you don’t get upset” mentality, offering 1-3 shipments a year, with predetermined options. Now, looking at other subscription models of have changed this - wine needs to evolve. Rather than forcing your client to take six bottles of whatever you decide, when you decide - now wine club members can choose their frequency, their quantity, and their product - give the customer choice to cater their experience to their needs/wants.

Don't want to just hear it through the grapevine? To learn more about Simon’s 5 stage wine marketing funnel, why cab sauv is king, the legacy of Sideways, and harvesting geekiness in the wine industry. Watch the full video here: https://youtu.be/zaeG2w-jpaA