DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the podcast, we have Blume co-founder Bunny Ghatrora.   Blume is a women's skincare and self-care company that is eliminating the shame and embarrassment from puberty and growing up. Did you know that 60% of women felt their self-esteem plummet through puberty? What used to make young girls feel ashamed is being normalized thanks to companies like Blume. Here's what you'll hear on the pod:  📦 Promoting growth with education  📦 Understand what you want to build by working with available products in the market  📦 How a steady stream of UGC helps to understand what products your customers want  📦 Personifying product goals in product names can improve how customers relate to it  📦 SMS - connecting to your customers on a personal level Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the nerdiest iOS 14.5 podcast you’ll ever hear.    We’ve assembled a crack team of experts from Pilothouse and Helmkin to talk you through what to expect during the iOS 14.5 transition and provide insight into what our teams are seeing.    Listen to the pod for:   📦 The three biggest changes we’ve seen in our accounts so far. 📦 What kind of performance we’re seeing in our accounts.  📦 Why you need an effective way to model your data externally.   📦 Test results from the Pilothouse team (plus what tests you should be running).  📦 Why creative is still king.  📦 Predictions for the future of conversions API.    Bottom line: this iOS’nt the end of the world. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the podcast we have co-founder and CEO of Huron, Matt Mullenax. Huron is a men’s skin and shower care brand built on the premise that guys’ morning routines haven’t changed a whole lot since puberty. Queue the big shower energy.  Here's what you'll hear on the pod:  How to activate your community and gain priceless insight  What "using your product as a weapon" means, and why you should be doing it How Huron is testing their product replenishment strategy  Why doing what other brands can't and won't do is a tactical sweet spot  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week’s All Killer No Filler, we’re chatting with Pilothouse’s Head of UGC Angela Meadows, Creative Lead Alex Ortega, Head of Partnerships Dan Norcia, and Senior Media Buyer Nate Vankoughnet about scaling your campaigns with UGC! Spoiler alert:  60-80% of our top-performing creatives on any given account are UGC. 🤯 🎧 Listen to the full pod for: The number one thing that people get wrong when acquiring UGC How Nate tests UGC on Facebook Tips for nurturing relationships with influencers How to optimize UGC for a multitude of platforms Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re introducing the newest addition to the DTC Podcast family - DTC Brand Stories. Our first guest is Kevin Lee (K-Lee), co-founder of immi, the world's first low carb, high protein instant ramen. 🍜 🎧 Listen to the episode for: Immi's origin story & product discovery journey  Immi’s growing pains What they’ve learned since going to market The benefits of building in public and Their vision for the Immi community moving forward Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod we have Mike Lackman, CEO of Trade Coffee, a special subscription service offering home-delivered fresh coffee from the nation’s best roasters. Trade is such an interesting business because of the way it takes existing great products, and innovates the customer experience and logistics side of things to create amazing customer experiences that grow LTV like crazy. Listen to the pod for:  📦 Why personalization is everything 📦 How they find that perfect match 📦 Your weekly reminder to always let the data do the talking 📦 Trade's approach to subscription fees  📦 Customer experience as a service 📦 A killer organic referral program  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on All Killer No Filler, we have the Pilothouse Amazon team of Robert Russell, Clifford Donovan, and Seth Tubman-Watkins with a little preview of our upcoming DTC workshop, The Amazon Growth Guide, coming your way April 28, 29 and 30th. learn.directtoconsumer.co/amazon This pod is PACKED with Amazon intel. Dive in for:    📦 Keywords strategy segmentation and bidding strategies across campaigns   📦 The #1 thing we see people getting wrong on Amazon their Amazon listings   📦 A breakdown of A+ Content  Why you need to register your brand on Amazon   📦 What kind of ads you need to think about on Amazon   📦 The interplay between Amazon Ads and organic sales   📦High-level strategy for building your Amazon store    Consider this your appetizer. Head to learn.directtoconsumer.co/amazon for the main course. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this episode of DTC Podcast we check in with Eric Girouard, founder of Brunt Workwear, a DTC brand catering to an often-overlooked demographic:  tradesmen👷.   Listen to the pod for:   📦  Brunt's origin story and product development journey  📦  A pre-launch roadmap that you can steal   📦  Why micro-influencers with a niche audience are the way to go   📦  A friendly reminder to always let research and data guide your decision making   Plus we've thrown in Good Will Hunting and Home Improvement references for good measure. Can I get an "Aeeuuhhhhh"!? 🔨 😉 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup We’ve gathered the Pilothouse brain trust to talk about how DTC brands can foster the best relationship and results from any agency they work with. Join us as we chat with Pilothouse Co-founder Kyle Hitchcox, Head of Partnerships Dan Norcia, and first-time AKNF guest Onboarding Manager Megan Williams.  Listen to the pod for: 📦 Trends our team is seeing in the current DTC surge and how legacy brands are responding to the digital challenge 📦 The biggest mistake brands are making with their success metrics 📦 Our predictions for the future of DTC 📦 The necessity of risk and change in partnerships 📦 How Pilothouse finds alignment with the DTC brands we work with 📦 The challenges facing different brackets of DTC brands Are you craving a hot take about the potential for a Musk vs. Bezos space war? Well, this is the pod for you. 🚀 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on the pod, we have Hugh Thomas the co-founder and CEO of Ugly Drinks! We've been dissecting Ugly's strategy for the past few weeks in DTC Newsletter - you can catch up on our blog ➡️. https://www.directtoconsumer.co/content    Listen to the pod for:    📦 How Ugly built its brand - and why it's fundamental to the business   📦 Why their no b.s. strategy pays off   📦 Ugly's commitment to creating an accessible product (and what that means) 📦 Why customer outreach is fundamental to their business model Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video