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On today's show, we welcomed DTC legend Nik Sharma, CEO of Sharma Brands - consultant to the DTC and CPG industries helping launch, develop, scale, and expand businesses.

We discussed:

The state of DTC brands in 2021.

Utilizing performance branding.

Dropping customer acquisition costs.

DTC on TikTok.

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Ep 127: Slashing Customer Acquisition Costs with Nik Sharma