DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, I’m Eric Dyck. Today’s episode features Wellfare’s Cole Riley. To learn more about Wellfare, go to https://welfare.org Wellfare is a nonprofit organization on a mission to solve food insecurity. Working alongside the country’s best food and beverage brands, The Wellfare Box Program brings healthy groceries like chickpea pasta, plant-based milk, protein bars and low-sugar beverages to families in need, for free This chat was an interesting reframe about how we think about non-profits and the dtc space.   To learn more about Wellfare, go to https://welfare.org Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week’s we're bringing back one of your favorite episodes of All Killer No Filler where we dive deep into the world of email segmentation. Listen to the entire pod for: 🚀 The #1 thing DTC brands get wrong with email segmentation 🚀 The three most important types of email segmentation 🚀 What is a sunset flow, and how can you use one? 🚀 Campaign segmentation for your VIP customers 🚀 Launching new products with SMS campaigns 🚀 Utilizing predicted next purchase date Make sure you listen for the team’s mark-down marketing epiphany! 😆 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re going deep on marketing data with Triple Whale CMO Rabah Rahil For more information on Triple Whale, go to https://trytriplewhale.com  Triple Whale aims to be the Operating System for Ecommerce, centralizing all the metrics from all the tools you use, and providing you with a clear vision of how to grow your business. Rabah is a friend with a long track record of successful growth marketing with brands like Onnit and Whole Foods and he brings an engineer’s curiosity to marketing at all levels. Listen to find out why ROAS is a Vanity Metric And why you need 3 ROAS to Rule them all And lots more…on with the show! For more information on Triple Whale, go to https://trytriplewhale.com  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re talking with Paul Singh, co-founder and Chief Revenue Officer of Bump Health, (bumpboxes.com) makers of Bump Boxes a subscription company on a mission to make 200 million moms’ lives easier (and a goal to be worth $200B). Bump Health offers consumer goods for the entire lifecycle of the motherhood experience, as well as services and other offerings that allow them to monetize their audience in a way the mega incumbents, as well as the upstart competitors, can’t match. This podcast is a call to action for entrepreneurs, urging them to think bigger about evolving from a product company to a distribution channel that owns your audience’s affinity. I won’t say much more, but listen to this and start imagining what your company looks like at $200B… Access Paul's North Star browser extension. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today Dan and Julien joined us on AKNF to chat about email/SMS and why list building / owned channels are the highest priorities we hear from brands in 2022. Biggest Email/SMS wins from BFCM How to build your list Why you probably want to have you Email and SMS under one roof How to segment lists built from contests What to do with Giant BFCM lists Want to work with Pilothouse to scale up your email/sms strategy? ➡️ www.pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to the DTC Podcast, I’m Eric Dyck  Today we’re chirping with Haley Russell, CEO, and founder of Chippin Pet which offers all-natural dog nutrition with planet-friendly proteins including crickets. Chippin has created the perfect storm for growth with their timely product that dogs love, and that pet owners can feel good about (without actually having to eat bugs themselves) We cover: Crickets, the protein of the future Signing on with Petco The down to earth content that fuels top of funnel The Power of PR  Climate Change Influencers Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're catching up with Jacob and Nate to chat about their modules in Scale School: Facebook and Instagram Ads, the comprehensive media buying course we made in partnership with Pilothouse.  https://learn.directtoconsumer.co/scale-school-cart Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today it’s CRUNCH time with Laurel Orley Co-Founder and CEO of Daily Crunch Snacks, which offers a range of beautifully flavored sprouted almonds for mindful snackers looking for the ultimate CRUNCH. Daily Crunch Snacks was started just under three years ago but has truly sprouted since switching focus to eCommerce via amazon at the start of the pandemic. In this podcast we digest: The things you learned TO DO and NOT TO DO After working at Mindshare with Unilever Why pivoting to Ecommerce has massively accelerated the business How a newsletter dropped and they sold out of all inventory The Benefits of CPG accelerators Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week's podcast, we're featuring two interviews we conducted with the Pilothouse team. These interviews serve as introductions to the second and third modules of our recently released social ad buying course. Grab it now while we've extended our BFCM sale for another week-> learn.directtoconsumer.co/scale-school-cart These talks with Cam and Taylor focus on the art of creative and the science of testing it properly. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to the DTC Podcast. This week’s Bonus Episode is a big one, featuring Klaviyo’s Director of Product Marketing, Jenna Crane. Klaviyo is the eCommerce industry-leading Email Service provider, valued at close to $10B, and a true unicorn in the DTC Space. This podcast answers the HARD questions about Email and SMS Marketing What’s it like being a Unicorn? Why unifying your Email/SMS/and CDP Stack is a must for any scaling brand Plus concrete examples of dynamic customer journeys enabled by Klaviyo full stack How to Flip the Funnel with Zero Party Data And the biggest scoop of them all….where did the Klaviyo name come from?? Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video