DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler It’s FRIDAY and today we’re presenting part of a module in DTC’s first Course, Scale School: For Facebook and Instagram Ads. This killer convo features Pilothouse CEO and Cofounders Dave Steel and Kyle Hitchcox and I spilling the tea on some of the high level company building strategies that agencies and DTC brands can use, like: How to get your team to build great angles What to build internally, and when to hire and agency How to build an amazing company culture And ultimately how to find, train and retain talented media buyers Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup The Subscription Trade Union predicts that by 2023, 75% of DTC businesses will have a subscription component. Are you ready? Welcome to the DTC Podcast, I’m Eric Dyck. In this week’s Bonus Cast, we got down with Ordergroove’s CEO and Founder Greg Alvo. DTC marketers have a never-ending love affair with subscription revenue, as well as the tools that enable it, and Greg’s been a pioneer in this space for over a decade.  This conversation opened my mind about what’s possible with subscription programs as well as who’s suited to be starting one up. We talked about: Just how big the global subscription opportunity is How Ordergroove won big for their first-ever user Why subscription programs work almost every time they set one up Greg’s best ideas for providing value to your community using subscriptions Some great examples of unconventional brands cleaning up with subscriptions   Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck Today’s talk with Suit Shop’s director of marketing Kristen Jones about the life of a one-person marketing team at a fast-growing DTC brand. SuitShop, recently rebranded from the Groomsman Suit, is the solution for black tie attire: a sharp-looking, fully fitted tuxedo that can be purchased for less than the cost of a traditional rental.” Kristen has a long history of SaaS and DTC marketing, and has a true passion for the space as both a marketer and consumer, and is filled with interesting insights into On today’s cast we cover: The costs and benefits of the Suit Shop Rebrand How Kristen took ROAS from 3x to 10X in just a few months How a TikTok video Kristen filmed in a few minutes went viral and why How the Suitshop drives 50% of their traffic through non-paid means. Why tradeshows are smart places for leads in the wedding industry Why the customer lifecycle journey of the wedding space is a finely tuned dance, and how Kristen learned all the steps. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF is an exploration of DTC's newest education offering: Scale School - Facebook and Instagram Ads. We cover: Why we built Scale School Why it's different than any educational product on the market Why a team of heavy hitters is better than a guru Why simple tricks and single tactics have stopped working and why you need  To check out the course, go to https://dtcnews.link/scaleschool Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're joined by Bainbridge Growth principles Ben Tregoe and Austin Gardiner Smith as well as Geologie Skin Care's Co-Founder Nick Allen. We dive deep below the water to explore the iceberg of factors that really make or break your business (it isn't just CaC anymore). How Geologie unlocked growth with Bainbridge Why brands put too much Focus on CaC How to use Bainbridge DTC Benchmarks (and their limitations) The current ruthless reality of DTC Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re magnetically drawn to past guest Margaret Fortner, head of growth at Glamnetic. You might remember Margaret from our previous Hydrant episode where we laid out her best insights for building a small but mighty growth team in the CPG world. When Glamnetic recruited Margaret she was naturally attracted to the beauty space, the unique product that offered juicy margins and a highly motivated customer base. Glamnetic revolutionized the beauty game and has made quite a splash in the $1.8B False lash market by adding a magnetic eyeliner that allows for superior function, and durability. In this podcast Margaret describes exactly what she’s focused on in her first year as head of growth for Glamnetic including: Formalizing the creative testing process by using smart naming conventions CPG vs Beautry and why gross margins are everything Launching retail and Amazon Refining Glamnetic’s Influencer Platform Testing successfully into TV and Podcast Ads Glamnetic’s Best Bundling strategies and the mechanics of a mystery offer Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to part 3 of the Omnichannel Q4 Checklist series. Join us as we welcome our friends from Pilothouse to get the top tips and tricks on preparing and planning for Q4. 🚀 We're joined by: 👇 Amazon Creative Email Comment Moderation Google Amazon UGC This mashup is truly the definition of All Killer No Filler! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we get totally pitted with Fussy deodorant co-founder and CEO Matt Kennedy. Fussy (getfussy.com) is on a mission to banish single-use plastic from your bathroom. With simple, high-quality and effective personal care products that are backed by science and offered as a subscription to really drive that LTV! Founded in 2020 and launched just this year, Fussy has seen incredible growth from a combination of PR hits and TV appearances that have fuelled both their organic and paid efforts. In this episode we cover why being fussy about personal care products is a good thing -- Why PR has been Fussy’s biggest lever for lowering blended CaC -- How they leveraged a Spat with Unilever for short and long term success -- as well as Supply chain learnings Matt wished he learned a long time ago… Give yourself a quick pit sniff, and delve into deodorant. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to part 2 of the Omnichannel Q4 Checklist series. Join us as we welcome our friends from Pilothouse to get the top tips and tricks on preparing and planning for Q4. 🚀 We're joined by: 👇 Amazon Creative Email Comment Moderation Google Amazon UGC This mashup is truly the definition of All Killer No Filler!  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we drilled down with Spotlight Oral Care Co-founder Dr. Lisa Creaven and VP Marketing Siobhan Nolan. Spotlight Oral Care is made by dentists to create the best oral health products, educate and promote mouth health, and empower people to engage with true customized preventative oral care.  We discuss: The benefits of having a medical professional as both a front and a founder,  How organic, educational content has become the fuel for both paid and organic growth across Instagram and TikTok How gathering First-party data has massively improved their email and SMS marketing You’ll also hear all my dental assumptions corrected. 4 out of 5 dentists agree, you should listen to this one! 🌟 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video