The Smart Marketer Podcast

If you have a business with a front-end offer (or you run Ads for one), this episode is really going to help you. Why? Because the way to scale Ad accounts on Facebook has changed dramatically in the last year.  We have the CEO of The Smart Marketer Agency (Pepijn Hufen) here to share with you what we do, how we do it, and why we do it so that you can apply it to your brand(s). So grab a pen and glean all the insights you can as Pep discusses two 2022 case studies: A low ticket info business and an E-Comm brand. If you're interested in hiring us to run your ads, head to https://smartmarketer.com/agency/. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links The Smart Marketer Agency, https://smartmarketer.com/agency/. Pepijn Hufen, https://www.instagram.com/pep_hufen/ For Expanded show notes, check out https://smartmarketer.com/blog/?cat=podcasts. 

Whether you’ve been an avid listener for a while or just tuning in, you’ll appreciate Molly’s timely check-ins that bring balance to the grind that so many Entrepreneurs, Marketers, and Business leaders find themself stuck in. In this podcast update, you’ll hear what’s new, what’s evolving, and how Molly’ rates’ the past six months of her personal life. You’ll be inspired to follow your heart so that you can bring renewed energy to your business and relationships. “I love talking to you guys about stuff that doesn’t have to do with business. It reminds me that we are all humans having a really similar experience, and there’s so much to life that has nothing to do with business and marketing.” Molly Pittman. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links:  Molly Pittman, https://www.instagram.com/mollypittmandigital/ Molly Pittman, https://mollypittman.com/ Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/

It’s time. If you have an email list, you need to reframe, refresh and rebuild your relationship with your email recipients. In this episode, John Grimshaw (CMO of Smart Marketer) and Molly Pittman will explain the why and the how so that you can overcome any email issues you’ve had this year (and prevent any future hiccups). “Spam filters are critically important, and this process of ‘warming’ helps us reset and say, ‘let’s redo our interaction! Let’s hit refresh on this relationship’ - and anybody’s business can do this!” John Grimshaw. If this episode inspires you to dive deeper, check out this program from Smart Marketer, https://smartmarketer.com/train-my-email-specialist/.  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links:  John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/ Molly Pittman, https://mollypittman.com/

We’ve got a brilliant “NotBusiness” Episode for you today. You’ll hear Ezra Firestone’s opening session at his Blue Ribbon Mastermind for Entrepreneurs (2022). Whether you’re an entrepreneur or not, do yourself a huge favor and listen for quick communication tips (that you haven’t heard before) and Ezra’s insight on time management and mental consumption. You will also get life-changing wisdom on what Ezra calls ‘the juice of life:’ In other words, intimacy, connectedness, and fulfillment. “Happiness is an inside job, and you can create that for yourself.” Ezra Firestone. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…Serve the World Unselfishly and Profit. LINKS Check out the Blue Ribbon Mastermind, here: https://smartmarketer.com/mastermind/ Ezra Firestone, https://smartmarketer.com/about/

What’s the difference between a business and a brand? One of them is a great way to make money, but it’s not built to weather economic storms and recessions. The other is not just a profitable funnel, a great product, or an excellent service. It is a relationship with customers, prospects, and a community. This is a brand that will stand the test of time. If you find yourself in the state of being just a business today, don’t worry. Listen to this training with Ezra Firestone and Laura Palladino. They discuss the content you need to drive the engine, and Ezra breaks down the exact “ICOSA” system they use across Ezra’s family of brands. (Be sure to go back to Episode 101 if you haven’t already listened to Part 1). YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…Serve the World Unselfishly and Profit. Want a deeper dive on the ICOSA system? Check out Train My Social Media Manager, https://smartmarketer.com/train-my-social-media-manager/.  LINKS Ezra Firestone, https://smartmarketer.com/about/ Laura Palladino, https://www.linkedin.com/in/laura-palladino-ba117b14b/

If you want a better understanding of how powerful Content can be, this episode will fill the gaps you didn't even know you had! Ezra Firestone and Laura Palladino talk about leveraging content marketing, social media, paid amplification, and community engagement to build brands that stand the test of time. Ezra has been running e-commerce brands since 2007, and this year, these companies will do close to $70 million in revenue. Listen to learn what it means to be a real brand, how to get a high repeat customer rate, and so much more!  Make sure you’re following us on Apple Podcasts so that you get Part 2 the moment it drops! YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Train My Social Media Manager, https://smartmarketer.com/train-my-social-media-manager/ Ezra Firestone, https://smartmarketer.com/about/ Laura Palladino, https://www.linkedin.com/in/laura-palladino-ba117b14b/

If you need practical, tactical tips for your Facebook Ad Campaigns, we’ve got you. In this episode you will hear from Molly Pittman, Pepijn Hufen, and Dennis Paskalev in Part 2 of our 'What's Working Now' double feature. You'll hear why Molly is so excited to have these two Media Buying experts on the Podcast sharing with you all. Listen for several under-utilized retargeting strategies, ways to scale your top of funnel ads, and more.  “Even now, in these times, it all comes down to basics. Right? And that doesn't mean the basics are easy, but marketing to a certain extent has not changed, only like the true colors of how good of a marketer you actually are. All that becomes much more visible, now that the algorithm is struggling a bit”. Pepijn Hufen. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Molly Pittman, https://mollypittman.com/ The Agency, https://smartmarketer.com/agency/. Pepijn Hufen, https://www.linkedin.com/in/pepijnhufen/ Dennis Paskalev, https://www.linkedin.com/in/dennispaskalev/

This is what you've been waiting for! We are back from our hiatus for a two-part episode that will bring you up to speed on what's happening at the all-new Smart Marketer Agency and what's working now in Spring 2022 (across the Ad platforms). You'll hear Smart Marketer CEO Molly Pittman and her top two Media Buyers (Pepijn Hufen and Dennis Paskalev) as they share their stories and talk shop. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Molly Pittman, https://mollypittman.com/ The Smart Marketer Agency, https://smartmarketer.com/agency/. Pepijn Hufen, https://www.linkedin.com/in/pepijnhufen/ Dennis Paskalev, https://www.linkedin.com/in/dennispaskalev/

Today’s episode is taken from an all-new Smart Marketer course; Smart Business Systems. You’ll hear Smart Marketer CEO Molly Pittman and CMO John Grimshaw talk about how they operate and scale all things Marketing (by looking at the big picture, acquisitions, and monetization). You’ll hear how they prioritize what needs to get done and stay focused on what’s truly important. Plus, listen for John’s Offer Formula, The Mistakes Marketers Make, and more. Check out https://smartmarketer.com/smart-business-systems/, and learn how to manage and scale operations across every department of your business. Thank you for listening!  YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit  Links Molly Pittman, https://mollypittman.com/ John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/ The all-new course from the leadership team at Smart Marketer, https://smartmarketer.com/smart-business-systems/   

As the CEO or Founder of your company, you need to stay focused on vision, strategy, and direction. But if you don’t have the right team around you, it’s near impossible, and you’re heading toward burnout. In this episode, Ezra Firestone lays down his proven hiring strategy to help you build smart and get out of the weeds as soon as possible. You’ll hear what he has learned from hiring and training over 100 people…His companies have generated $185 million in revenue in the last five years - but it wasn’t always this way; he started from scratch. Listen to learn what has worked for him so that you can short-cut all the trial and error. Visit https://smartmarketer.com/business-scaling-framework/ for part 2 and 3 of this free mini-class!   Thank you for listening!  YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links: Who is Ezra Firestone? https://smartmarketer.com/about/ The 90 Day Business Scaling Framework, https://smartmarketer.com/business-scaling-framework/.