The Smart Marketer Podcast

If you’re looking to break sales records, lower your CPM’s and cut your lead costs as we’ve done at Smart Marketer, you need to listen to this two-part episode. You’ll hear the recording of a deep-dive workshop with Molly Pittman and Senior Media Buyer Dennis Paskalev (that was recorded just last week). Listen in as real-live marketers ask questions and the experts respond with golden nuggets to help you with your campaigns. Dennis shares two proven fixes you need for your account structure, reporting, and decision-making framework.   YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit   Links Molly Pittman, https://mollypittman.com/ Dennis Paskalev, https://www.linkedin.com/in/dennispaskalev/ Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/

This episode is for you if you’re looking to optimize your Facebook Ads to bring in better-than-ever sales while reducing your CPMs and lead costs (as we’ve done at Smart Marketer). You’ll hear the recording of a deep-dive workshop with Molly Pittman and Senior Media Buyer Dennis Paskalev. Listen in as real-live marketers ask the questions, and the experts respond with golden nuggets to help you with your campaigns. In this episode, Dennis talks about what to do if your Vertical scaling is not working (or not working fast enough), and he answers a variety of questions at the end. If you didn’t hear Fix#1, go back and check out episode #112 to learn why you shouldn’t consolidate your Ad Account structure (despite what Facebook says). YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links Molly Pittman, https://mollypittman.com/ Dennis Paskalev, https://www.linkedin.com/in/dennispaskalev/ Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/

If you’re going to scale your business, you’ve got to be able to delegate important responsibilities and build a strong team. It’s every business owner’s dream, and it’s hard to do. But, the dream IS possible (especially if you pay attention to these strategies). In this episode, we’re featuring the C.O.O of Boom by Cindy Joseph, Colleen Taylor. You’ll learn how to select your leaders, protect your company culture, help new hires succeed, and more. Links Molly Pittman, https://mollypittman.com/ Smart Marketer Courses, https://smartmarketer.com/smart-business-systems/ Collen Taylor, https://www.linkedin.com/in/colleen-taylor-420b961a/ YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit.

There are no “Hacks,” but there ARE strategies to make your Facebook Ad campaigns work for you post iOS.14.5, and we have the expert tips you need in this episode! You will hear Molly Pittman and the Senior Media Buyer at the Smart Marketer Agency, Vanessa Vega, have a conversation about ‘What’s Working Now.’ Listen for insights on Organically Informed Campaigns, the rising role of ACOS (and other powerful metrics), plus more on iOS-only campaigns and utilizing your comments section. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links Molly Pittman, https://mollypittman.com/ Smart Marketer Agency, https://smartmarketer.com/agency/

If you’ve given up hope in the power of organic Social Media, you need to 1) listen to this episode and 2) give TikTok a second thought. Today Molly Pittman talks with Alejandra Hurtado about how she built her platform to 24,000 followers in just three months and how it’s feeding into her agency and her academy in a powerful way. Molly and Ale also discuss being a woman in the digital marketing space, how diversity (on your team) will make you a more effective marketer, and more. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Molly Pittman, https://mollypittman.com/ Find Alejandra on Social as @VibeWithAleh or visit www.MajestyAcademy.co Smart Marketer Courses, https://smartmarketer.com/courses/

If you want to know which Facebook Ad strategies to use and when to use them, these 'What's Working Now" episodes are just what you need. Molly Pittman, Pepijn Hufen, and Dennis Paskalev are back with another episode of insights from their most recent work at the Smart Marketer Agency. You'll hear the latest on iOS Only Campaigns, Offers (Pre-Sell Articles and Product Pages) PLUS some reporting and attribution insights that you can't afford to miss! "There's probably nothing more important to understand right now regarding Facebook media buying than this. If you're not looking at the right numbers or the clean data at the right time, you might be making decisions that are allowing you not to scale (or to think that something's not working when it actually is)!" Molly Pittman.  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links  Molly Pittman, https://mollypittman.com/ The Agency, https://smartmarketer.com/agency/. Pepijn Hufen, https://www.instagram.com/pep_hufen/ Dennis Paskalev, https://www.linkedin.com/in/dennispaskalev/

Our guest today has helped 48 entrepreneurs scale to 7 figures per year (from scratch). He’s helped 68 business owners generate multiple 6-figures per month, And! He’s helped several brands reach 8-figures per year. So, of course, we had to get him on the Podcast! It’s true that Damien Watts (Infused Traffic Media) is doing more than a few things right, but listen today to glean takeaways that will tip you over the edge and into the success and scalability you’ve been working toward. “This is what most people lack. They lack the workflow processes. They lack scalability. They lack backend systems. They lack team members. So we come in, and we give them all of these things within that full-service package so that we can maximize the income potential.” Damien Watts YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links:  Damien Watts, https://www.linkedin.com/in/damienwatts/ Molly Pittman, https://mollypittman.com/ Smart Marketer, https://smartmarketer.com/ The Smart Marketer Agency, https://smartmarketer.com/agency/ Infused Traffic Media, https://www.infusedtrafficmedia.com/new-1

If you have a business with a front-end offer (or you run Ads for one), this episode is really going to help you. Why? Because the way to scale Ad accounts on Facebook has changed dramatically in the last year.  We have the CEO of The Smart Marketer Agency (Pepijn Hufen) here to share with you what we do, how we do it, and why we do it so that you can apply it to your brand(s). So grab a pen and glean all the insights you can as Pep discusses two 2022 case studies: A low ticket info business and an E-Comm brand. If you're interested in hiring us to run your ads, head to https://smartmarketer.com/agency/. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links The Smart Marketer Agency, https://smartmarketer.com/agency/. Pepijn Hufen, https://www.instagram.com/pep_hufen/ For Expanded show notes, check out https://smartmarketer.com/blog/?cat=podcasts. 

Whether you’ve been an avid listener for a while or just tuning in, you’ll appreciate Molly’s timely check-ins that bring balance to the grind that so many Entrepreneurs, Marketers, and Business leaders find themself stuck in. In this podcast update, you’ll hear what’s new, what’s evolving, and how Molly’ rates’ the past six months of her personal life. You’ll be inspired to follow your heart so that you can bring renewed energy to your business and relationships. “I love talking to you guys about stuff that doesn’t have to do with business. It reminds me that we are all humans having a really similar experience, and there’s so much to life that has nothing to do with business and marketing.” Molly Pittman. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links:  Molly Pittman, https://www.instagram.com/mollypittmandigital/ Molly Pittman, https://mollypittman.com/ Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/

It’s time. If you have an email list, you need to reframe, refresh and rebuild your relationship with your email recipients. In this episode, John Grimshaw (CMO of Smart Marketer) and Molly Pittman will explain the why and the how so that you can overcome any email issues you’ve had this year (and prevent any future hiccups). “Spam filters are critically important, and this process of ‘warming’ helps us reset and say, ‘let’s redo our interaction! Let’s hit refresh on this relationship’ - and anybody’s business can do this!” John Grimshaw. If this episode inspires you to dive deeper, check out this program from Smart Marketer, https://smartmarketer.com/train-my-email-specialist/.  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links:  John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/ Molly Pittman, https://mollypittman.com/